Gunther, the world’s richest dog, buys Nicolas Cage’s private island in the Bahamas

23 February 2023/0 Comments/in Business, Cinema, Enjoy, Pet, Uncategorized/by stecng

Following the worldwide success of Gunther’s Millions on Netflix, the Gunther Trust’s projects and investments continue: in fact, the webseries concludes with a coming soon by Prof. Mian and Carla to one of Gunther’s formerly owned properties in the Bahamas. The island called Leaf Cay, a private island owned by Nicolas Cage, in addition to diversifying Gunther’s resources, will become an animal welfare center. What does this have to do with me? Obviously I will be in charge of all communication activities. See you on Netflix.

An incredible story broadcast on Netflix

Netflix’s new series, Gunther’s Millions, is unlike any other. Its singular subject matter keeps viewers glued to the screen as they wonder, “Can it get any crazier than this?” And it does.

Images of crowds of fans, world press, celebrity relationships, mega-yachts, supercars, “free love” nightclubs, cult bands, soccer teams, pop star Madonna’s Miami mansion, and, most intriguingly, a 30-year research project on happiness flow by.

Surprisingly, this is only the tip of the iceberg, because Gunther’s story is by no means over.

Gunther’s Millions: sequel kicks off with island in the Bahamas

With the purchase of Nicolas Cage’s paradisiacal island, Mian and the Gunther Trust intend to continue scientific research on happiness, social experiments, and initiatives for the welfare of people and animals, as well as to contribute to the diversification of Gunther’s estate.

What many people don’t know is that as the Gunther Group’s communications consultant, I was the one who presented the island’s strategic plan directly to the professor two years ago. The one that is now turning into reality.

As the custodian of Gunther and his legacy, Dr. Mian in addition to the island in the Bahamas, has now thrown himself headlong into the development of an unprecedented NFT collection that follows the wave of the series, titling it precisely “Gunther’s Rich Dog Collection.”

But the new projects do not end there. In fact, I have received the green light for investments in sports. Motta di Livenza right now would have many opportunities in this regard. I have also recently had proposals to take over sports clubs in the Livenza area. But I honestly think that local management is not yet ready for the entry of big capital.

STAY TUNED

Stefano Cigana

Mosella Suite Hotel: a dream that unfolds its sails in Sottomarina di Chioggia

11 October 2021/0 Comments/in Enjoy, Tourism, Travelling/by stecng

The Mosella Suite Hotel, Sottomarina, Chioggia: the story of an experience that follows the symphony of wind, waves and desires

The Mosella Suite Hotel is a unique place that emerges like the prow of a dreamy ship from the Venetian Lagoon. I had the pleasure of spending a truly regenerating weekend here, in the first Suite Hotel in Sottomarina di Chioggia. An experience in symbiosis with the Venetian atmosphere, among sea, lagoon, fishing and wind. A total immersion in the natural, historical and enogastronomic beauties of a territory capable of preserving its purity and authenticity.

Mosella, the first Suite Hotel in Sottomarina di Chioggia

The Mosella takes shape in a modern structure, able to evoke and reflect perfectly the charm of the surrounding environment. It is like a shell from which to hear the music of the waves and the wind. A shell capable of preserving the fragrances of an unparalleled atmosphere.

The large spaces of the Mosella Suite Hotel are an ideal port, the base from which to enjoy the sea breeze and the view of the dock. The hotel offers exclusive services to always give the maximum comfort to its guests.

The Mosella Beauty is the beauty center where you can be pampered, a break of relaxation and wellness. The structure also has a fitness room and the “InDiga” beach, with bar and panoramic terrace. A magical space where you can sip a cocktail while admiring the natural beauty of the dam of Chioggia. Just like I did!

InDiga has the merit of being the only Pet Friendly bathing establishment in Sottomarina, being equipped for our four-legged friends.

The Mosella Suite is also accessible by boat and you can book a berth in the Darsena. The hotel, which has bicycles and scooters, is the ideal starting point for zero-impact tours through the history and nature of the South Lagoon. It’s a trip I’ve taken myself, pedaling through vegetable gardens, canals, bridges, barbells, ports and docks.

The Mosella location is also perfect for corporate events, meetings, receptions and weddings. Thus configuring itself as an enchanting and original Bleisure destination.

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“Wind is what happens when the air falls in love with itself”

As soon as I arrived in Sottomarina di Chioggia I was stunned by the huge number of windsurfing and kitesurfing enthusiasts. An “army” rushed to the beach to take advantage of the bora that raged everywhere.

The golden sand of Sottomarina transformed into a mosaic of boards, sails and waves full of energy. The horizon dotted with the colored sails of hundreds of surfers. It was like being on the coasts of Australia and the United States. For a moment it seemed to me that mankind had rediscovered a lost harmony with the natural elements.

I felt and touched the strength and delicacy of the wind. The air we breathe, the vital breath that sows the crops, the messenger of sounds, voices and scents of ancient times.

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Chioggia: a city daughter of the sea

On Sunday morning I visited the historic center of Chioggia and the Fish Market. A real fish institution. An ancient place, a treasure trove of traditions handed down over the centuries, from generation to generation. A colorful location, where fishmongers offer a quality catch with incomparable flavors.

Also impressed in my mind is the considerable number of fishing boats of all types. In fact, Chioggia boasts one of the largest fishing boat fleets in Europe. A community that has been able to maintain the independence and values of its fathers.

A great potential for green tourism

A town that has its roots in the most ancient history, an inextricable intertwining with the sea and fishing. A country shaped like a “herringbone”, with great potential for tourism.

It is the destination for those who love an active lifestyle: windsurfing, kitesurfing, sailing courses, kayaking, boat trips, scuba diving, sport fishing, horseback riding and cycling along the Via degli Orti, the Via del Sale or the Isola Verde.

Breathtaking itineraries in an area that embraces the sea and the lagoon. A few miles from the shoreline you can dive to discover the largest and most spectacular “tegnùe” of the Adriatic Sea. A unique coral reef, a true oasis of biodiversity.

Stefano Cigana

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HOTEL EXCELSIOR: luxury between the history of cinema and the romanticism of Venice

20 September 2021/in Bull Days, Cinema, Enjoy, Star, Tourism/by stecng

The Hotel Excelsior Venice Lido Resort is the Myth of Venice Lido that will also host the Bull Days Serenissima

Hotel Excelsior is an oasis of peace and relaxation that comes to life in a fairy-tale five-star luxury palace. A luxurious and iconic resort, always loved and frequented by the international jet-set. Every year the Mostra Internazionale d’Arte Cinematografica, transforms the rooms of the Excelsior into a film set. A legendary hotel that will also host the Bull Days Serenissima.

The red carpet destination of the Excelsior will bring Bull Days crews to immerse themselves in the multifaceted atmosphere of the Venice Lido. An oasis of tranquility and absolute glamour, an island with the flavor of Belle Époque.

A strip of land that divides the Venetian Lagoon from the Adriatic Sea. An idyllic place adored by poets and writers such as Thomas Mann and Lord Byron. The supercars of the Bull Days will cross landscapes with breathtaking views, among elegant Art Nouveau villas, long golden beaches and the changing colors of a rich and exciting ecosystem.

THE EXCELSIOR: quintessence of the 7th Art

To host the luxury experience dedicated to the luxury brands, the prestigious Hotel Excelsior. A structure of great charm and Moorish architectural charm. Here contemporary luxuries sit harmoniously alongside the well-preserved splendor, with an awareness of its historical-artistic and touristic-social value.

The Venice Film Festival was based here during the first edition in 1932, which together with the opening of the summer venue of the Venice Casino, expanded the audience of the beautiful world orbiting in its halls already at the beginning of ‘900. The first edition of the festival was staged on the Tropicana terrace of the Excelsior.

A kermis entered in the chapters of the history of cinema, to which participated numerous Hollywood stars including Greta Garbo, Boris Karloff and Clark Gable.

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Since then, movie stars, intellectuals, royalty, politicians and influential figures have stayed in the now famous resort on the Venetian Lido. Among them: Winston Churchill, the Duke of Windsor, Johnny Depp, George Clooney, Sandra Bullock, Ingrid Bergman, Gina Lollobrigida, Sophia Loren, Brigitte Bardot, Claudia Cardinale…

A hotel that is also a film set. In the spectacular Sala Stucchi you can still breathe in the magical atmosphere of Sergio Leone and the music of Ennio Morricone. In fact, scenes from the cult movie “Once Upon a Time in America” with Robert de Niro were filmed here.

The contemporary editions still see the traditional catwalk, at the arrival of the international stars, in the setting par excellence of the luxury Hotel Excelsior. Wonderful five-star accommodation that offers itself as a guest of the highest level for those who, getting off the boats, go towards the celebration of the cinematographic art.

Among the Best International Hotels

The Excelsior, recognized as Best Beach Hotel at the Tatler Travel Awards 2021, offers a unique and exclusive luxury experience. The private beach equipped with elegant Cabanas, modern and striking cabanas with veranda. The sea view suites with ad hoc services such as the Suite Ambassador: a personal assistant completely dedicated to the guest.

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The indoor and outdoor spaces are designed to ensure unforgettable emotions: the Elimar Beach Bar and Restaurant, the Tropicana Restaurant, the legendary Blue Bar, are the perfect places to enjoy fine food and wine experiences.

The relaxing heated swimming pool, the fitness center, the possibility of organizing unforgettable events, of practicing water sports, private helicopter flights, exclusive visits and excursions among the art and nature of the lagoon, make the Excelsior a point of reference for international hospitality.

A location of rare beauty, just minutes from Piazza San Marco.

Stefano Cigana

Savini Tartufi: since 1920 discovering the diamond of the woods

5 August 2021/in Business, Enjoy, Products, Tourism/by stecng

The Tuscan brand Savini Tartufi is a Made in Italy excellence in the world of truffles

The history of the Tuscan brand Savini Tartufi, today a reference point in the world of truffles, begins with a passion that goes back a long way in time. We are in 1920, over a century ago, the young and talented hunter Zelindo, decided to embrace the life of a full-time truffle hunter. Since then, the lives of 4 generations have followed one another and intertwined around that precious fruit of the earth.

From the woods to the table. Experience, like an innate sense of smell honed over the years, is the inimitable ingredient that allows Savini to create products of the highest quality. In addition to being the main element that has allowed the brand to establish itself as an excellence of Made in Italy.

The secrets of truffles, since 1920

A modern company able to make the magic of ancient values coexist with the eyes of those who know the way of innovation. The strong point is a valuable product, the fruit of a land that is home to food and wine excellence.

Tuscany. One of the most important Italian regions for the production of truffles.

They are hidden here, in Forcoli (Pisa) near San Miniato, where Nature is still uncontaminated and luxuriant, as in an idyllic golden age. White Truffle, March truffle, Summer truffle, Tuber uncinatum, Prized truffle, Winter Truffle. The precious underground treasures of Savini Tartufi. Found by about 3500 trufflehunters and preserved following recipes and secrets handed down from generation to generation.

The high and leafy woods of Savini guard the delicious truffles, rare tuber-shaped gems. The magic happens among the roots and at the feet of ancient oaks, hazelnuts, poplars and other secular plants. Able, thanks to the energy infused by the rhythms of nature, to make unique products blossom in all seasons.

A primordial mixture, skilfully mixed by Mother Earth, then accepted and wisely perfected by the Tuscan company.

Truffle Experience: the magic from the wood to the table

Savini Tartufi also organizes many exclusive Truffle Experiences for lovers of wine and food tours. Magical experiences that include: epic truffle hunts, cooking classes, lunches and dinners based on fresh truffles, tastings of delicacies and selected local wines. As well as a visit to the Savini Museum.

Discovering the truffle, like a journey of exploration towards new frontiers or treasures of ancient civilizations. Immersed in the rarefied lights and iridescent colors of the forest, in the shade of natural roofs composed of multiform leaves. Experience the pleasure of discovery and the irresistible fascination triggered by wonder. The true sap that makes your eyes sparkle and your heart beat.

A symphony of scents, emotions and sensations. A journey of yesteryear built on the relationship that is generated between the quarryman and his faithful four-legged companion. An experience that finds its climax in the unveiling of this exceptional pearl of the woods.

Experiencing these exclusive and enchanting experiences at first hand also becomes an important tourism business tool. Being able to integrate Truffle Experiences into cross-sector projects and leisure initiatives is now a growing strategy with great appeal.

Visit the Savini Tartufi website

Stefano Cigana

L’Orangerie: a piece of Monaco in a glass

2 August 2021/in Business, Enjoy/by stecng

L'Orangerie & "Monaco Spritz" confirm the charm of the Monegasque Principality and the great potential of the Monaco & Monte-Carlo brands

I had the pleasure of receiving, from my friend Karin Nordstrom, Business Development Manager of “Monte Carlo Société des Bains de Mer”, an unexpected gift. It arrived carefully sealed, the precious liqueur L’Orangerie, an invitation to taste the true Monegasque style. A drink symbol of Monaco, capable of merging the most ancient soul of the Principality with the most modern and avant-garde one. A product fruit of the local agricultural traditions, capable however of perfectly reflecting the contemporary and always fashionable charm of a unique territory.

L’Orangerie: Liqueur from Monaco

L’Orangerie is “the first premium orange liqueur from Monaco”. Handcrafted from the oranges that grow in this spectacular Principality, rare, unique and exclusive. The fruits are hand-picked and carefully selected in an area kissed by the sun and painted with the colors of the Côte d’Azur. Washed and peeled in the atelier, the oranges are then infused, according to a secretly guarded recipe to create the exclusive Monegasque liqueur.

L’Orangerie represents the authentic taste of Monaco. The glass bottles bottle and guard the international charm of the Principality. Ready to give itself only to those who know how to truly appreciate it. A true élixir, capable of encapsulating the essence of a dream location, celebrated throughout the world.

The prestigious Monegasque liqueur is made with the native and fragrant citrus aurantium, the bitter oranges that grow along the luxurious views of Monte-Carlo. Precious and natural fruits, untreated with pesticides and capable of elevating the picturesque into the delicious.

The best way to enjoy the Orangerie, as an aperitif, digestif, cocktail, is to enjoy it in Monaco! Hotel de Paris, Metropole Hotel, Yacht Club de Monaco, Wine Palace Monaco, Georges V Paris are the perfect places to enjoy it. Some of the locations of a long and prestigious list of excellent and princely establishments.

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LE MONACO SPRITZ

The Orangerie is at its best when it comes to cocktails. Hence the unmistakable taste experience of the “Monaco Spritz”. The symbolic drink of the Principality, created by Monaco’s best mixologists. This delicious drink is a signature cocktail, a jewel of the French Riviera, refreshing and easy to prepare.

The art de vivre the “French Riviera” in an unmistakable way. The luxury lifestyle dissolved and sealed in a precious casket, the scene of unique emotions lulled by the rhythm of the Mediterranean waves and palaces that challenge the sky. Postcard landscapes that have inspired great painters, writers and directors. The history of the Principality of Monaco told in a sip.

Ingredients

12cl Prosecco

3cl L’Orangerie

One orange peel

Ice cubes

Mix & Enjoy

An example to follow: signature drinks as a marketing strategy

The Monaco Spritz concept demonstrates the evocative power that a name can bring with it. Generating suggestions, visions, colors, shapes, scents and desires. This signature drink joins the top brands that hold high the prestige of the Principality and Monte-Carlo.

Real brands that are emblems of the cult of sport and exceptional luxury. An incomparable image that needs no introduction. Enormous media power. Names linked to events followed with passion and famous all over the world. A reference point for luxury and eco-sustainability, Monaco is one of the most popular destinations for the international jet-set.

All these values are inevitably reflected in the products that have the privilege of bearing their name and livery. Developing licensing strategies towards the Principality is the ideal way to reach high-profile targets and sectors.

The creation of an original cocktail can also become the winning choice to convey the vision of several brands in a single sip. Creating signature drinks is not just an activity for mixologists and bartenders, but a real marketing strategy with high engagement.

Thinking of contacting one’s network with a gift capable of involving knowledge, curiosity and senses means taking oneself into an authentic offline experience, one that is particularly rewarding.

Stefano Cigana

Read the article dedicated to Monaco-oriented licensing >

I LOVE PETS: Stefano Cigana becomes Kpet Brand Ambassador

9 July 2021/in Business, Enjoy, Pet/by stecng

The partnership with KPET & KMED was born from the unlimited love for our animal friends.

“Stefano Cigana” has become a brand that reflects my values and my personality. The unconditional love for four-legged friends, and animals in general, has always been an essential element of my being. A natural feeling, definitely pet-friendly, which has become a real philosophy of life. The new partnership with the start-up that is revolutionizing pet care is based on this common vision and pet-oriented attitude. In fact, I am proud to announce that I have been appointed Brand Ambassador of Kpet.

“The noblest sentiment in the world is selfless love for all living creatures”

We are mammals, we are animal creatures too. Unfortunately, we often forget that. Probably being a species devoted to the domain of reason and artificiality is not a great fortune. For centuries we thought we were the center of the universe. Believing that our language and our rationality were the main ways, the keystone to open all locks. Now we discover that this is not the case at all! On the contrary, this naive anthropocentric arrogance is directing us towards a worrying future, for us and for the entire planet Earth.

The other living beings are also endowed with their own specific form of language and pluriform intelligence. Unable to translate all their verses and behaviors, they who do not speak our language, understand our heart. It is as if we are connected to an infinite and invisible score, a diffuse energy, the breath of life. A gentle voice that everyone should listen to.

Animals tiptoe into our busy lives. They don’t take long to sit faithfully by our side. They gently manage to win our hearts. When we stop for a moment to reflect, we realize, quite simply, that they fill our lives.

For this reason, I firmly believe that spending the time at our disposal without ever having loved an animal is a big mistake. An unjustified renunciation, a tremendous deprivation of light for our soul.

The four-legged friends give us happiness, carefree. They accompany us, like brothers, in the challenges of life. They always make us feel, in their own way, to be present and close. Having a pet is a daily give and take. It is living a unique friendship, rare elsewhere. Truly.

Taking care of a pet is something that changes your life. Able to create emotions forever in our memories. For me, loving animals is not a slogan, it is a way of life, a natural feeling, an innate attitude and a moral duty.

I have always denounced and fought against violence towards animals. Against real horrible and mean gestures, dictated by idiocy, boredom and inner emptiness. Beastly” actions of which only humans can be guilty.

Co-branding Stefano Cigana & Kpet

I immediately shared the philosophy of the Kpet brand. With whom I have the pleasure of collaborating to make the luxury experiences I develop all over the world increasingly pet-friendly. The pet specialist company wants to embody the essence of the revolution. The brand mission is to digitize the process of searching, booking and paying for any Petcare service, providing an easy key to access the web, within an environment entirely dedicated to Pets. KPET develops high-tech tools with which to take care of your animal friends.

We therefore join forces with the aim of creating a solid and fruitful co-branding. The presence of the start-up, as a partner at Bull Days Tuscany Reloaded, is just the first step of a long journey. A great way to get to know each other and provide innovative services, tools, devices and products for the four-legged friends of luxury car owners.

As Brand Ambassador of Kpet I will continue to raise awareness and support the passion for animals through interdisciplinary and future-oriented projects and initiatives. These include the Stefano Cigana & Kpet capsule, which we are developing to raise the level of innovation in the Petcare world even higher.

I will also be the testimonial for KMED, a blanket that is the first biophysical painkiller certified by the Ministry of Health in class 1. The product signed Kpet is a revolutionary medical device, effective on all mammals and able to reduce pain and inflammation up to 70%.

Available in different sizes, both in Human and Pet version, it is the result of years of scientific research and perfectly in line with the philosophy of well-being that KPET promotes in all its activities.

Stefano Cigana

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Hotel Villa Cappugi, a paradise on earth at the gates of Pistoia

20 May 2021/in Business, Enjoy, Travelling, Tourism/by stecng

Villa Cappugi is the bleisure destination that I have chosen to design luxury appointments immersed in history and nature.

I had the pleasure of spending a regenerating and inspiring stay at Villa Cappugi. A 4 star hotel in Pistoia among the most appreciated in the area and internationally famous. An ancient country villa immersed in the history and nature of Pistoia where the knowledge of Tuscan tradition and modern comforts are harmoniously combined.

The charm of Hotel Villa Cappugi

Hotel Villa Cappugi is the ideal place for leisure and business stays. Spacious and elegant rooms, warm and welcoming atmosphere, tours and excursions, tasting of fine Tuscan wines, give shape to the most authentic Tuscan style.

The elegant structure is equipped with numerous services both for those who want to achieve total relaxation and for those who are looking for a peaceful corner where to elevate business to a new level. The Congress Center, the large and well-equipped meeting rooms and the widespread wifi make it a perfect bleisure destination. The crystal clear swimming pool, the lush garden, the tennis court and the five-a-side football field complete a unique experience.

A sense of well-being and wonder in front of the wonder, desire and joy of discovering the bucolic surrounding nature. This is the state of mind that guided and inspired me, step by step, among the paths, the olive trees and the cypresses, in a landscape designed by the sweet lines of the Tuscan hills.

Adjacent to the modern structure is Villa Cappugi, the noble residence that once belonged to the Cappugi family of Milan. The family used to spend their summer vacations in this harmonious villa immersed in the countryside of Pistoia.

The historic building is characterized by a timeless classical atmosphere. The exteriors are distinguished by the Tuscan canons of architecture. The suites and the interior rooms are decorated with chandeliers in precious glass, frescoes, marble and many other refined details that give life to a timeless style and great charm.

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PASSION FOR PISTOIA

These are the views that greeted me in the city dominated by the dome of the Basilica of Our Lady of Humility, one of the few in the world with a double dome. Founded in Roman times on the basis of ancient Etruscan settlements, Pistoia is a magical place rich in echoes of the past that has always inspired artists and poets.

A unique city that retains its medieval charm. Piazza del Duomo, with the Palazzo di Giano, the Cathedral and the bell tower, the Palazzo dei Vescovi, the iconic Baptistery and the imposing Palazzo Pretorio, is capable of taking us back in time.

Dubbed as the “enchanted city of stone”, Pistoia is a labyrinth of churches, cloisters, palaces, museums, works of art and monuments at the edges of which rise villages, churches and fortified castles of great beauty.

«[…] T’amo, città di crucci, aspra Pistoia,

pel sangue de’ tuoi Bianchi e de’ tuoi Neri,

che rosseggiar ne’ tuoi palagi fieri

veggo, uom di parte, con antica gioia.»

(Gabriele D’Annunzio, Le città del silenzio: Pistoia)

The history of the nearby Sbertoli Villas

I explored the most secret corners of the sinuous hills at the foot of Hotel Villa Cappugi, silent guardians of ancient stories that are always present. Going out to walk in the nearby areas, I discovered that the Hotel is located on the perimeter at the base of the hills that hide the Ville Sbertoli.

In the nineteenth century they were wonderful villas surrounded by a lush garden from which you could admire the beauty of Pistoia. It is said that the son of the owner suffered from a mental illness that no one could cure. At his death the man donated the property to a pious work that would take care of people with those disorders. By doing so, the boy would be able to live in a sanitary environment that would also make him feel “at home”.

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The place was chosen by Dr. Agostino Sbertoli for the particular microclimate, the same that favors the growth of plants in the nurseries, ideal for wellness and physical and mental serenity. It is not by chance that even before him, during the 17th and 18th centuries, various patrician families of Pistoia appreciated the benefits of this singular climate with its exceptional salubrious air. In fact, they built several important villas and farms here.

The complex composed of 26 buildings was soon used as a nursing home and neuro-psychiatric hospital. The structures were closed in 1978 and have been abandoned for over ten years.

An area of 5 hectares swallowed up by nature and mirror of times now remote. From here emerges the majestic central villa, rich in frescoes and secrets, a mysterious place wrapped in a surreal and suspended atmosphere. Still today the palace watches over the city of Pistoia from above.

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The ideal location to give life to a new luxury tourism

In addition to exploring the city of Pistoia, the surrounding area and enjoying maximum comfort and relaxation, the stay at Hotel Villa Cappugi was also perfect for holding meetings and gatherings.

A strategic epicenter between the inspections in Lamborghini for the organization of Bull Days Tuscany Reloaded and the development of new and innovative luxury experiences. The hotel in Pistoia was, in fact, a prestigious location to design and give life to a new horizon in luxury tourism.

Stefano Cigana

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Giuseppe Cau, the meeting with the Vespa rider

29 April 2021/in Bull Days, Enjoy, Sports/by stecng

I had the privilege of meeting Giuseppe Cau, symbol of the Vespa icon of Italian design in the world.

Last week the Vespa turned 75 years old! In the same days the made in Italy icon has also exceeded 19 million units produced since ’46. Two important milestones that confirm what the brand from Pontedera represents in the collective imagination: a symbol of freedom and Italian design. I have had the opportunity to discover and experience the most authentic values of the Vespa from very close up. That’s why I want to tell you about my meeting with Giuseppe Cau, champion and symbol of the most famous scooter in the world.

Who is Giuseppe Cau

One man in particular has had the merit of being able to represent the soul of the Vespa to perfection. This man is Giuseppe Cau, born in 1928, Roman by birth but Pontedera by adoption.

“Giuseppe, your ideal vehicle is the Piaggio Vespa. As small as you are, who’s going to stop you on that one?”. These were the words of Luciano Moroni when the then 18-year-old Giuseppe was working in his mechanical workshop.

As soon as a Vespa arrived to be repaired, the boy didn’t wait long to ask permission to pilot it for the race at Lido di Ostia. Driving a simple touring Vespa, he managed to place second in front of real pilots on racing models.

From that first competition onwards nothing will be the same as before. From 47′ on board the iconic Vespa he brought home one victory after another. Nobody could stop him. That’s how he got noticed by Enrico Piaggio in person, who in 1948 brought him to Pontedera to entrust him with the development of the Vespa.

Symbol of the Piaggio Racing Department, gold medal at the Six Days of 1951 and true icon of the most famous scooter ever. Pilot, mechanic, tester and precious advisor for new ideas.

He was also the protagonist of the first Vespa acrobatic team and always came up with new improvements, such as the anti-fog visor.

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My meeting with Cau

Giuseppe Cau, in addition to perfectly embodying the spirit of the Pontedera brand, is also a beautiful person. I had the privilege of meeting Mr. Cau at the Piaggio Museum during the 2019 Tuscan edition of Bull Days.

A special moment to share not only the passion for speed and to learn the stories of the legendary Vespa “jockey”, but also to forge a genuine friendship. On that occasion I discovered together with him and his epic tales a collection unique in the world.

The Museum was founded in 2000 in the premises of the former workshop to enhance the historical heritage of one of the oldest Italian companies. Today the Piaggio Museum is the largest Italian museum dedicated to two wheels and periodically organizes temporary exhibitions in the field of modern and contemporary art.

But in addition to the museum visit, the Vespa champion invited me to his home to admire the many memorabilia collected throughout his life. Every award, every painting and historical photo, every object told of his successes and the 75 years of Vespa’s glorious history.

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He explained to me the tricks he had up his sleeve on the track, but also when he was young and frail as he was when he started working for Piaggio. His first successes, the victories at the Salita della Merluzza, the Sassi Superga, the Coppa di Perugia, the Six Days of International Motorcycling and all the other great victories.

At the end he also wanted to show me and let me ride some of the legendary Vespas of his private collection full of special series and unique museum pieces. Among these stands out the “Super Cau” a commemorative model and limited edition of 99 copies completely designed and built by Cavalier Cau.

This two-wheeler in fact wants to celebrate the 70th anniversary of the birth of the Vespa and at the same time one of its most important “interpreters”. Not at home appears on the shield the 94, which was the racing number of Giuseppe Cau. I thank him again for having hosted me and for having shared with me his story and his passion.

The most loved scooter in the world

This meeting, with all the exciting events connected, is certainly emblematic of how Vespa is a historic yet always contemporary brand. When a product or an object of design goes beyond its simple function, it becomes a legend.

It is no longer something material, it becomes a symbol of dreams and ideals. This is the case of Vespa, not just a simple scooter, but a true worldwide cultural phenomenon.

Protagonist of the post-war boom, it soon became an emblem of freedom and emancipation for young people all over the world. The joy of living, light-heartedness and the desire to look to the future without fear are the intrinsic values of the iconic two-wheeler.

A unique scooter capable of inspiring creative people all over the world with its lively spirit and genuine simplicity. Proof of this are the numerous partnerships with prestigious brands such as Dior, (RED) and Sean Wotherspoon.

So much so that the Pontedera-based brand doesn’t feel the 75 candles recently blown out at all. Marketed in 83 countries on all continents, long a protagonist in mass culture, the Vespa is a timeless style icon.

Stefano Cigana

Hotel Santa Maria Novella, a jewel in the city of the Renaissance

26 April 2021/in Bull Days, Business, Enjoy, Travelling, Tourism/by stecng

The hotel in the heart of Florence will be the ideal place to plan luxury-oriented appointments.

I had the pleasure of being invited to the reopening of the Hotel Santa Maria Novella, a 4-star full of charm and classicism located in one of the most iconic squares in the world. The reopening of the luxurious Florentine hotel was a significant moment for the whole city of Florence. An auspicious sign, hoping for a better future for the entire tourism and hospitality sector.

The Florentine style of a charming hotel

A unique hotel in an ancient palace full of history and art, in front of the splendid Basilica, whose facade was made immortal by Leon Battista Alberti. A world-famous architectural work and a symbol of the Renaissance age, a portrait of the ideal proportions of the human body and the fusion of philosophy, mathematics and nature.

I had the distinct feeling that the imposing and at the same time slight presence of the Basilica echoed and reflected suggestions and inspirations on the building. A unique atmosphere capable of elevating a stay to a truly significant and evolutionary moment.

An unparalleled place a few steps from the Florence Cathedral, Palazzo Vecchio, the Uffizi and all the most famous attractions of the city. Hotel Santa Maria Novella is the harmonious result of a balanced mix of classic style, refined details and a breathtaking panoramic view of the square and the Florentine hills.

Lacquered wood paneling, French furniture, historic antiques and precious marbles make the Santa Maria Novella a luxurious hotel, emblem of the Florentine style and the art of Tuscan hospitality. The magical Hall of Mirrors transformed into the breakfast area, the impeccable service, the fitness center, the sauna, the Valet Parking complete a luxurious experience that is hard to forget.

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Hotel Santa Maria Novella: the Honeymoon Suite

In the days of stay the Suite proved to be the ideal place for meetings and reunions with one of the most beautiful backgrounds in the world. It was in fact the first strategic base where I received all the actors involved in organizing the Bull Days Tuscany Reloaded. With Giulio Fratini and with the other protagonists of the next edition of the Luxury Experience I had the pleasure of working in a stimulating context of unparalleled beauty.

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A great shared strategy with a strong impact on the Tuscan capital

After this pleasant stay, I am sure that the Hotel Santa Maria Novella has all the characteristics to be a point of reference for projects oriented towards the luxury world. I thank the Fratini family for their welcome, with whom I have the pleasure of working closely to create the Bull Days Tuscany Reloaded.

Redesigning the routes of the new luxury-oriented tourism and organizing international events is the mission of Venetia Communication in the city of the Renaissance.

Develop new strategies and luxury experiences between luxury brands and magical locations. This is the fundamental constant for designing innovative projects and synergies that aim to outline a new concept of luxury and well-being.

Stefano Cigana

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Almar, the ideal oasis for new luxury experiences

12 April 2021/in Business, Enjoy, Tourism, Travelling/by stecng

I chose Almar Jesolo Resort & Spa to design new experiences oriented to the world of luxury

Almar Jesolo Resort & Spa pleasantly surprised me. I had the pleasure of experiencing the comforts of the exclusive suite and visiting the entire splendid and modern structure. A unique 5-star beachfront Resort, an earthly paradise capable of harmoniously blending the elegance of Italian design with the most exclusive services. Almar is a true luxury experience oasis.

MY ALMAR EXPERIENCE

Almar Jesolo Resort & Spa is located in front of the golden beach of Lido di Jesolo, a short distance from one of the most beautiful cities in the world: Venice. The Resort is an oasis of peace and relaxation much appreciated by the international jet set. It is a magical place where you can relax and discover a new type of well-being, lulled by the sounds and colors of the sea waves and always admiring the simple beauty of the horizon. A treasure chest open to inspiration and serenity.

Such an evocative and relaxing context is possible thanks also to the high-level services. The long experience in the world of hospitality combined with numerous activities always supported by innovative technologies is one of the many secrets of Almar Jesolo. The structure, which I had the pleasure of visiting, has a lot to offer to a refined clientele. It is in fact equipped with one of the largest outdoor swimming pools on the entire Adriatic coast, a luxurious private beach, areas dedicated to children and various fit & spa programs.

Inside the Resort I discovered the world of the Almablu Spa, a 2,000 m2 wellness oasis overlooking the sea. Not a simple spa but a temple where you can recover your own rhythms and find a new harmony with your being. Body and mind discover here the true meaning of the word relaxation. A vast wellness menu with countless treatments completes a unique experience.

Almar Jesolo is the perfect place not to experience a simple journey, but much more. Precisely for this reason the Resort is also pet-friendly, for those who cannot give up the company of their four-legged friends.

AN AWARD WINNING RESORT

It is no coincidence that the excellence of Almar Jesolo Resort & Spa has been widely recognized internationally. World Luxury Spa Awards (2017, 2018 and 2019), World Luxury Hotel Awards (2017, 2018 and 2019), Condé Nast Johanssens (2018), PRIME Traveler Awards (2019), Haute Grandeur Spa Awards (2019, 2020), Haute Grandeur Hotel Awards (2019, 2020), MUSE Hotel Awards (2020) and Eventex Award (2019) for the MICE sector. These are just some of the prestigious international awards won by the Jesolo Resort.

Almar oasi luxury experience to design new experiences

After immersing myself in Almar’s philosophy and atmosphere, I had no doubts. The award-winning Resort will in fact be at the center of various projects oriented towards the luxury world. A sanctuary of relaxation overlooking the Adriatic, the perfect place to develop synergies, relationships and innovative ideas to generate new forms of tourism and business.

In this vision Venetia Communication will be the protagonist to continue to create unparalleled luxury experiences. We are writing today the beginning of a very important collaboration, oriented towards luxury tourism. The common goal is always the same: happiness and well-being to give life to a new concept of luxury.

Stefano Cigana