The Principality of Monaco and Monte-Carlo have been attracting prestigious and luxury brands from all over the world for nearly two centuries. The licensing of the Monaco and Monte-Carlo brands is aimed at developing the Principality’s attractiveness and reputation, and enhancing its many assets. In order to extend their name and bring together all tourism, economic and cultural players under a single umbrella, Monaco and Monte-Carlo are now protected and registered trademarks. Stefano Cigana has the official mandate for the management of the Bull Days Monte-Carlo license.