Da Bottura a Trump, fino alla F1: inaugura a Miami la nuova sede di FENICE

5 March 2025/0 Comments/in Business, Sports, Star/by stecng

ULTRA EXPERIENCE 305 è molto più di un evento: è il futuro del networking di alto profilo

Ho sempre creduto che le grandi opportunità nascano nei luoghi giusti, al momento giusto. Miami è quel luogo. È una città che pulsa di energia, dove il lusso incontra il business, e dove le connessioni si trasformano in progetti concreti. Per questo ho scelto di portare FENICE qui, inaugurando una nuova sede e lanciando un format che rappresenta il massimo dell’esclusività: ULTRA EXPERIENCE 305.

Non si tratta solo di un evento. È un’esperienza pensata per chi vuole vivere il lusso in modo autentico, per chi comprende il valore delle relazioni e delle opportunità che nascono in contesti unici.

ULTRA EXPERIENCE 305: un’esperienza che ridefinisce il concetto di esclusività

ULTRA EXPERIENCE 305 non è per tutti. È un itinerario creato su misura per chi sa apprezzare il valore delle esperienze autentiche e delle connessioni strategiche.

Trump Golf Miami: residenza e lifestyle d’élite

Qui il lusso non è solo una questione estetica, ma un vero e proprio stile di vita. Il soggiorno al Trump Golf Miami offre l’ambiente perfetto per affari, relax e sport, in una cornice senza paragoni.

Once Upon a Kitchen: Bottura, Martinez e Calenzo, tre stelle in una cena unica

Le grandi idee nascono spesso a tavola, soprattutto quando il menu è firmato da Massimo Bottura, Virgilio Martinez e Marco Calenzo. Una cena-evento senza precedenti, in collaborazione con il Four Seasons Hotel Miami, dove arte e gastronomia si fondono in un’esperienza irripetibile.

Formula 1: l’accesso esclusivo al Gran Premio di Miami

Il business e il motorsport hanno molto in comune: velocità, visione strategica e precisione. Per questo il GP di Miami è un’occasione unica per incontrare persone straordinarie, stringere accordi e vivere l’adrenalina della F1 da una prospettiva privilegiata.

Oltre il lusso: il valore delle connessioni

Non ho mai creduto nei confini, né geografici né mentali. Con FENICE, ho sempre cercato di creare ponti tra mondi diversi, portando il lusso e la comunicazione a un livello superiore.

L’apertura della sede di Miami non è solo una tappa in più nel nostro percorso di crescita internazionale (che oggi tocca Italia, Monte Carlo, Panama, Bangkok, UAE e Oman), ma un vero e proprio hub per un nuovo modo di fare business. ULTRA EXPERIENCE 305 è il primo passo per trasformare questo sogno in realtà.

Perché il vero lusso non è solo ciò che possiedi, ma chi incontri lungo il cammino.

Stefano Cigana

Giuseppe Cau, the meeting with the Vespa rider

29 April 2021/in Bull Days, Enjoy, Sports/by stecng

I had the privilege of meeting Giuseppe Cau, symbol of the Vespa icon of Italian design in the world.

Last week the Vespa turned 75 years old! In the same days the made in Italy icon has also exceeded 19 million units produced since ’46. Two important milestones that confirm what the brand from Pontedera represents in the collective imagination: a symbol of freedom and Italian design. I have had the opportunity to discover and experience the most authentic values of the Vespa from very close up. That’s why I want to tell you about my meeting with Giuseppe Cau, champion and symbol of the most famous scooter in the world.

Who is Giuseppe Cau

One man in particular has had the merit of being able to represent the soul of the Vespa to perfection. This man is Giuseppe Cau, born in 1928, Roman by birth but Pontedera by adoption.

“Giuseppe, your ideal vehicle is the Piaggio Vespa. As small as you are, who’s going to stop you on that one?”. These were the words of Luciano Moroni when the then 18-year-old Giuseppe was working in his mechanical workshop.

As soon as a Vespa arrived to be repaired, the boy didn’t wait long to ask permission to pilot it for the race at Lido di Ostia. Driving a simple touring Vespa, he managed to place second in front of real pilots on racing models.

From that first competition onwards nothing will be the same as before. From 47′ on board the iconic Vespa he brought home one victory after another. Nobody could stop him. That’s how he got noticed by Enrico Piaggio in person, who in 1948 brought him to Pontedera to entrust him with the development of the Vespa.

Symbol of the Piaggio Racing Department, gold medal at the Six Days of 1951 and true icon of the most famous scooter ever. Pilot, mechanic, tester and precious advisor for new ideas.

He was also the protagonist of the first Vespa acrobatic team and always came up with new improvements, such as the anti-fog visor.

SCROLL DOWN AND CONTINUE READING THE ARTICLE >>

My meeting with Cau

Giuseppe Cau, in addition to perfectly embodying the spirit of the Pontedera brand, is also a beautiful person. I had the privilege of meeting Mr. Cau at the Piaggio Museum during the 2019 Tuscan edition of Bull Days.

A special moment to share not only the passion for speed and to learn the stories of the legendary Vespa “jockey”, but also to forge a genuine friendship. On that occasion I discovered together with him and his epic tales a collection unique in the world.

The Museum was founded in 2000 in the premises of the former workshop to enhance the historical heritage of one of the oldest Italian companies. Today the Piaggio Museum is the largest Italian museum dedicated to two wheels and periodically organizes temporary exhibitions in the field of modern and contemporary art.

But in addition to the museum visit, the Vespa champion invited me to his home to admire the many memorabilia collected throughout his life. Every award, every painting and historical photo, every object told of his successes and the 75 years of Vespa’s glorious history.

WhatsApp Image 2021-04-27 at 10.49.55 AM (4)-min

WhatsApp Image 2021-04-28 at 4.25.37 PM (1)

WhatsApp Image 2021-04-28 at 4.25.36 PM-min

WhatsApp Image 2021-04-27 at 10.49.52 AM

WhatsApp Image 2021-04-27 at 10.49.52 AM (2)

WhatsApp Image 2021-04-27 at 10.49.52 AM (1)

He explained to me the tricks he had up his sleeve on the track, but also when he was young and frail as he was when he started working for Piaggio. His first successes, the victories at the Salita della Merluzza, the Sassi Superga, the Coppa di Perugia, the Six Days of International Motorcycling and all the other great victories.

At the end he also wanted to show me and let me ride some of the legendary Vespas of his private collection full of special series and unique museum pieces. Among these stands out the “Super Cau” a commemorative model and limited edition of 99 copies completely designed and built by Cavalier Cau.

This two-wheeler in fact wants to celebrate the 70th anniversary of the birth of the Vespa and at the same time one of its most important “interpreters”. Not at home appears on the shield the 94, which was the racing number of Giuseppe Cau. I thank him again for having hosted me and for having shared with me his story and his passion.

The most loved scooter in the world

This meeting, with all the exciting events connected, is certainly emblematic of how Vespa is a historic yet always contemporary brand. When a product or an object of design goes beyond its simple function, it becomes a legend.

It is no longer something material, it becomes a symbol of dreams and ideals. This is the case of Vespa, not just a simple scooter, but a true worldwide cultural phenomenon.

Protagonist of the post-war boom, it soon became an emblem of freedom and emancipation for young people all over the world. The joy of living, light-heartedness and the desire to look to the future without fear are the intrinsic values of the iconic two-wheeler.

A unique scooter capable of inspiring creative people all over the world with its lively spirit and genuine simplicity. Proof of this are the numerous partnerships with prestigious brands such as Dior, (RED) and Sean Wotherspoon.

So much so that the Pontedera-based brand doesn’t feel the 75 candles recently blown out at all. Marketed in 83 countries on all continents, long a protagonist in mass culture, the Vespa is a timeless style icon.

Stefano Cigana

Motta Sport 2023: Spot and Dossier for the European title race

1 April 2021/in Business, Social, Sports, Tourism/by stecng

On Tuesday evening the dossier for the candidacy of “Motta di Livenza European Municipality of Sport 2023” was presented at a press conference. The Official Spot was also unveiled and immediately received the approval and enthusiasm of the Municipal Council. For Motta Sport 2023, in addition to the Spot and the Dossier, docufilms dedicated to the various sports associations of the Mottense pole will also be produced in the coming months.

Sport, tourism and culture will be the cornerstones for reaching the prestigious European title at the Aces headquarters in Brussels. The association that since 2001 has delivered the prizes for European Capital, City, Community and Sports Municipalities.

The official spot: over 12,000 views in less than 24h

Two minutes capable of recounting the emotions, commitment and the most authentic values that animate Mottense athletes. The official video has the merit of having brought a new optimism, great energy and energy for participation in the title of European Municipality of Sport.

Motta di Livenza can in fact count on numerous important sports clubs, which have also established themselves at national and international level. The goal is, however, to give the right space to all sports associations by elevating the very concept of Sport to an inalienable good that belongs to everyone.

THE FOCUS ON SPORT AND WELLNESS

Sport is increasingly becoming an indispensable element both for the social and psycho-physical development of each individual.

Social integration, improvement of the quality of life and health, a sense of real well-being, all ingredients for achieving happiness.

These are the values that Venetia Communication has decided to follow in the three-year development plan on a global scale.

A great synergy to enhance the territory and develop innovative projects

Motta Sport: Spot and Dossier but also important synergies. In addition to the Mottense area, the Veneto Region and the Province of Treviso also joined together to support the ambitious European project.

Sports, landscape and historical heritage come together in a perfect mix. This is the strong point to make the potential of the area known also at an international level.

The characteristics of Motta di Livenza, between eco-sustainable tourism and historical assets to be enhanced, combined with the birth of the Motta Sport program, is attracting the interest of numerous entrepreneurs and companies.

The Liventine town fascinates not only for its atmosphere and strategic position, but also for the possibility of becoming a new hub for innovative business forms.

Read the dedicated article on Giornale Nord Est >

Read the dedicated article on Oggi Treviso >

STAY TUNED:

www.mottasport.eu

Facebook

Instagram

Stefano Cigana

Presentato ufficialmente il logo di Motta di Livenza Comune Europeo dello Sport 2023

3 March 2021/in Business, Sports, Tourism/by stecng

#MottaSport sarà il primo e unico punto di riferimento per tutte le discipline sportive del comprensorio.

Martedì scorso ho avuto il piacere di presentare alla Giunta Comunale di Motta di Livenza il logo ufficiale che rappresenterà l’importante percorso della Cittadina Liventina verso il titolo di Comune Europeo dello Sport 2023.

Il logotipo disegnato dallo staff di creativi di Venetia Communication, media partner dell’ambizioso progetto, sarà l’epicentro di un’emozione a 360° intorno al mondo dello sport e del benessere psico-fisico. Un polo sportivo d’eccellenza e un territorio tra due fiumi immerso nella natura: il design del logo MOTTA 2023 vuole riassumere e valorizzare nelle sue forme queste caratteristiche e potenzialità.

Senso di appartenenza e desiderio di vittoria

Proprio in questi giorni abbiamo anche iniziato le riprese dello Spot Ufficiale. Il programma di produzione sta trasformando Motta di Livenza in un vero e proprio set cinematografico.

Questo ambizioso progetto sta anche rafforzando il senso di appartenenza della comunità e diffondendo capillarmente ottimismo e desiderio di vittoria. Tutti ormai comprendono l’importanza dell’attività fisica e il valore di un piano di comunicazione capace di unire sotto un unico nome numerose discipline e territori.

Leggi tutto l’articolo per saperne di più >

Stefano Cigana

Motta Comune Europeo dello Sport: ecco il logo della candidatura

Venetia Communication media partner per la candidatura di Motta di Livenza Comune Europeo dello Sport 2023

24 February 2021/in Business, Social, Sports, Tourism, Web/by stecng

La società di comunicazione di cui sono alla guida sosterrà l’ambizioso progetto assieme ad una cordata di aziende del comprensorio.

È uscito il primo articolo sull’attiva partecipazione di Venetia Communication alla candidatura ufficiale di Motta di Livenza a Comune Europeo dello Sport 2023.

Il Perché del progetto

Il nostro obiettivo va oltre il raggiungimento di questo importante titolo. Vogliamo valorizzare e centralizzare il polo sportivo d’eccellenza di Motta attraverso progetti innovativi e un elevato standard comunicativo. In questo modo genereremo una ricaduta pubblicitaria su tutto il territorio promuovendolo così anche sul piano turistico.

Il piano di sviluppo triennale

Questo progetto nasce anche dalla linea guida che ho voluto dare a Venetia Communication. Crediamo infatti che lo sport e l’attività fisica in generale siano fondamentali per garantire e migliorare il benessere psico-fisico di ognuno di noi. La ricerca della felicità è un elemento imprescindibile per la nostra filosofia ma anche per tutti noi. Per questo lo sport non può che assumere un ruolo di rilievo. In questo particolare momento storico ce ne stiamo accorgendo tutti.

Come realizzarlo?

Siamo già al lavoro per la produzione dello spot ufficiale, dell’intera comunicazione social e del portale web. Il sito sarà un canale sportivo di riferimento per tutti gli appassionati e gli sportivi di Motta di Livenza. Una piattaforma capace di diventare un importante occasione di marketing e visibilità per tutte le aziende che operano nel settore del fitness e dello sport. Contiamo infatti su un pubblico molto numeroso, solo la cittadina Mottense conta 23 associazioni sportive locali e più di 2500 atleti.

Mentre le riaperture di palestre, piscina e attività sportive slittano ancora, noi andiamo in controtendenza!

STAY TUNED.

Qui puoi leggere tutto l’articolo su Prima Treviso >

Stefano Cigana

Venetia Communication media partner per...

La società di comunicazione sosterrà l’ambizioso progetto assieme ad una cordata di aziende del comprensorio

VELA EXPERIENCE: THE SWAN ONE DESIGN WORLDS

21 October 2020/in Business, Enjoy, Lamborghini, Sports, Uncategorized/by stecng

My meeting with Leonardo Ferragamo, president of Nautor's Swan, creator of the event and of the Marina di Scarlino

From 13 to 17 October, the Swan One Design Worlds took place at the Marina di Scarlino, or the one-design World Championship of the Nautor’s Swan shipyard, fulcrum of the vela experience. This prestigious event is much more than a simple regatta. It is a real world parade of Swans as all the best of the Finnish shipyard’s production is concentrated in the Tuscan port.

The Swan One Design Worlds are the first world championships dedicated to the One Design classes. With around 26 boats from 10 nations, divided into the ClubSwan 50, Swan 45 and ClubSwan 36 categories. This luxury regatta is one of the two events that gave birth to the Swan Experience; which in fact also included a one-yard Boat Show where the splendid Swan 78, Swan 65, Swan 54 and Swan 48 were exhibited.

Vela experience: Swan

Participating in a regatta of this level was a unique experience. I had the privilege of being able to live up close and to get on board one of the most beautiful and elegant boats for navigation in the Mediterranean Sea, the Swan 115 “Solleone”, a majestic dream sailing yacht of 115 feet.

Describing the feelings experienced in words is not at all easy. At the same time I felt like a small dot in the middle of the sea but also a member of a crew capable of mastering the delicate power of the Solleone. I immersed myself with my body and mind in the silent blue to fully listen to the sweet and thunderous sound of the wind that gave life to the Nautor swan sail. Gliding elegantly among the waves and experiencing the comfort and high performance of the Finnish shipyard’s models helped me to truly understand what triggers the love for sailing.

Find out more about the Swan vela experience >

The Marina di Scarlino: a vela paradise

The epicenter of this vela experience signed by Swan was the Marina di Scarlino, one of the safest and most protected tourist ports in the Mediterranean. It’s located between the fabulous Maremma area and the Tuscan archipelago, just a few miles from the beautiful Elba Island. There are 580 berths from 10 to 36 meters, up to 4 meters of draft and another 380 for boats up to 12 meters located along the adjacent canal harbor.

This location, surrounded by numerous scenic, cultural, artistic and eno-gastronomic beauties, is a sailors’ paradise. The nearby hills of the natural parks create a mild microclimate and sea and wind conditions that are perfect in every season.

Leonardo Ferragamo

I sincerely thank Leonardo Ferragamo, the Italian entrepreneur in love with sailing at the head of Nautor’s Swan and the entire Boat Show for the great hospitality. The Finnish shipyard, which he acquired together with other investors in 1998, boasts more than half a century of history and experience in building high performance sailing yachts. The Finnish brand is admired and recognized around the globe for the perfect combination of style, quality, performance and great reliability.

Swan Experience partners

Among the partners of the Swan Experience there is also Automobili Lamborghini, present throughout the event with the possibility of carrying out test drives. Other important partners were present: Aon, Banor, Sease, Ferrari Trento, Disaronno, North Sails, Quantum Sails, Garmin, Slow Food Presidium, Michela Nicoli, Bottega Conticelli, Uyn, Rigoni d’Asiago.

Stefano Cigana