ARCAIDO BY STEFANO CIGANA: Timekeeper fusion of Italian design and avant-garde Swiss mechanics
With the GMT Stefano Cigana, Arcaido officially opens the era of customizations
Arcaido creates high quality products resulting from 30 years of experience and passion in the world of watchmaking. The brand was born in the laboratories of the Balestra company, a family-owned goldsmith-crafts business founded in 1993. The long experience in the B2B segment and years of research focused on the latest trends, the best movements and the most innovative and performing materials have led to the birth of the brand Arcaido. With an entire department dedicated exclusively to customization: this is where Arcaido by Stefano Cigana comes to life.
The customer has in fact the possibility to completely customize the watch, from the leather strap to the details inside the dial. This custom made-to-order service allows you to modify every single component ad hoc and also to add your own signature on the dial. It does not provide a simple case but a real professional kit.
THE VALUE OF CUSTOMIZATION
It is no longer enough to create products. In the society in which we live, the mass-produced object has become synonymous with homologation and sterility of mind. For this reason, co-branding, partnerships, licensing projects and other initiatives to create unique products that reflect the character and identity of the end customer are constantly increasing. Configuring custom manufactured goods and services is the new horizon to which you absolutely cannot turn your back.
It is thanks to this principle that the product transcends itself, becoming an individual and unique emotional experience. We are constantly told that each of us is unique and unrepeatable, so why shouldn’t it be the same for products? In particular for the most luxury and exclusive ones? In this panorama, it seems clear that industrial production must increasingly seek a symbiosis with artisan production. This is the way to success for a winning strategy capable of involving and becoming memorable.
ARCAIDO BY STEFANO CIGANA
The Arcaido model called Stefano Cigana 1977 is a watch equipped with a Swiss movement that bears my signature. It features a GMT movement, bronze case material and hands, shaded blue dial and pale blue bronze Kudu strap.
The fact that this prestigious company has dedicated a model to me is a source of great pride for me.
WHY ME?
I think that the birth of this custom model is not accidental. I’m not the one to say it, it’s now become a widely shared and recognized fact at different latitudes: the constant and increasingly appreciated growth of the group’s communication activities is also affecting my personal branding. Creating synergies, events and prestigious and exclusive partnerships always focusing on the uniqueness of the experience, this is my signature. Authentic values oriented to the achievement of psycho-physical well-being and happiness.
Stefano Cigana
