THE LAMBO BOSS: They told me I couldn’t do it.

The book being released exclusively on AMAZON

This is not a book celebrating Lamborghini, it is a cross-section of contemporary, typically Italian society, where enterprising people are fought by any means.

Through this autobiographical narrative I will tell about the dreams, obstacles and triumphs that made me become “the Boss of the Lambo.” It all stemmed from my genuine and visceral passion for the cars of the bull and for the story of Ferruccio Lamborghini. A tenacious passion that had to come to terms with the lights and shadows of the world of supercars and beyond.

I will unveil backstories and uncomfortable truths shedding light on the broader hidden mechanisms that govern the “bel Paese”. Drawing a single conclusion: fighting the bad apples of obstructionism and envy is the only viable road to ensure the real freedom of individuals. Road I decided to take in lambo.

The book, translated into 20 languages, will be available exclusively on Amazon from January 31, 2024.

Copertina libro A4 def - ENG


After the book also ready series on digital terrestrial in 2024.


Motta Sport 2023: Spot and Dossier for the European title race

On Tuesday evening the dossier for the candidacy of “Motta di Livenza European Municipality of Sport 2023” was presented at a press conference. The Official Spot was also unveiled and immediately received the approval and enthusiasm of the Municipal Council. For Motta Sport 2023, in addition to the Spot and the Dossier, docufilms dedicated to the various sports associations of the Mottense pole will also be produced in the coming months.

Sport, tourism and culture will be the cornerstones for reaching the prestigious European title at the Aces headquarters in Brussels. The association that since 2001 has delivered the prizes for European Capital, City, Community and Sports Municipalities.

The official spot: over 12,000 views in less than 24h

Two minutes capable of recounting the emotions, commitment and the most authentic values that animate Mottense athletes. The official video has the merit of having brought a new optimism, great energy and energy for participation in the title of European Municipality of Sport.

Motta di Livenza can in fact count on numerous important sports clubs, which have also established themselves at national and international level. The goal is, however, to give the right space to all sports associations by elevating the very concept of Sport to an inalienable good that belongs to everyone.


Sport is increasingly becoming an indispensable element both for the social and psycho-physical development of each individual.

Social integration, improvement of the quality of life and health, a sense of real well-being, all ingredients for achieving happiness.

These are the values that Venetia Communication has decided to follow in the three-year development plan on a global scale.

A great synergy to enhance the territory and develop innovative projects

Motta Sport: Spot and Dossier but also important synergies. In addition to the Mottense area, the Veneto Region and the Province of Treviso also joined together to support the ambitious European project.

Sports, landscape and historical heritage come together in a perfect mix. This is the strong point to make the potential of the area known also at an international level.

The characteristics of Motta di Livenza, between eco-sustainable tourism and historical assets to be enhanced, combined with the birth of the Motta Sport program, is attracting the interest of numerous entrepreneurs and companies.

The Liventine town fascinates not only for its atmosphere and strategic position, but also for the possibility of becoming a new hub for innovative business forms.

Read the dedicated article on Giornale Nord Est >

Read the dedicated article on Oggi Treviso >




Stefano Cigana

Venetia Communication media partner per la candidatura di Motta di Livenza Comune Europeo dello Sport 2023

La società di comunicazione di cui sono alla guida sosterrà l’ambizioso progetto assieme ad una cordata di aziende del comprensorio.

È uscito il primo articolo sull’attiva partecipazione di Venetia Communication alla candidatura ufficiale di Motta di Livenza a Comune Europeo dello Sport 2023.

Il Perché del progetto

Il nostro obiettivo va oltre il raggiungimento di questo importante titolo. Vogliamo valorizzare e centralizzare il polo sportivo d’eccellenza di Motta attraverso progetti innovativi e un elevato standard comunicativo. In questo modo genereremo una ricaduta pubblicitaria su tutto il territorio promuovendolo così anche sul piano turistico.


Il piano di sviluppo triennale

Questo progetto nasce anche dalla linea guida che ho voluto dare a Venetia Communication. Crediamo infatti che lo sport e l’attività fisica in generale siano fondamentali per garantire e migliorare il benessere psico-fisico di ognuno di noi. La ricerca della felicità è un elemento imprescindibile per la nostra filosofia ma anche per tutti noi. Per questo lo sport non può che assumere un ruolo di rilievo. In questo particolare momento storico ce ne stiamo accorgendo tutti.

Come realizzarlo?

Siamo già al lavoro per la produzione dello spot ufficiale, dell’intera comunicazione social e del portale web. Il sito sarà un canale sportivo di riferimento per tutti gli appassionati e gli sportivi di Motta di Livenza. Una piattaforma capace di diventare un importante occasione di marketing e visibilità per tutte le aziende che operano nel settore del fitness e dello sport. Contiamo infatti su un pubblico molto numeroso, solo la cittadina Mottense conta 23 associazioni sportive locali e più di 2500 atleti.

Mentre le riaperture di palestre, piscina e attività sportive slittano ancora, noi andiamo in controtendenza!


Qui puoi leggere tutto l’articolo su Prima Treviso >


Stefano Cigana

Venetia Communication media partner per...

La società di comunicazione sosterrà l’ambizioso progetto assieme ad una cordata di aziende del comprensorio
maurizio mian modello gunther

Maurizio Mian, the pursuit of happiness and the 400 million euros of the dog Gunther. My first six months at work, in top secret mode, alongside the famous pharmacologist from Pisa.

Owner of one of the most important pharmaceutical companies in the world, for thirty years he has dedicated his life to the elaboration of a winning social model. And time is proving him right.

Can one choose to dedicate one’s life to the social elaboration of a winning model? Absolutely yes, as Maurizio Mian, a brilliant pharmacologist and scion of the Gentili family, has demonstrated over the last twenty-seven years. One day he decided to leave the world of the pharmaceutical industry, to which he seemed genetically destined, in order to carry out a large-scale project that sees wellbeing as its ultimate goal. All starting from an assumption as ambitious as it is interesting: knowing how to achieve true well-being would help the whole world to live better.

The scientific approach of his personal training has meant that he applied the same methodological rigor in the development of the entire project, designed to unravel over a long period of time and going to verify the validity of the theoretical assumption in the field.

Taking into account one element. If the ideology of achieving well-being is the fixed point of the model, without an adequate media visibility it risks to remain ineffective, regardless of the validity of the results obtained in the field through the proposed experimental models.

It is no coincidence that Maurizio Mian often uses to cite, as a media example of success linked to an ideology, the Beatles. The same comparison, used a few years ago, by Steve Jobs, who in an interview available on YouTube said: “my model in Business is the Beatles.”

maurizio mian modello gunther

“Dear Stefano, don’t take me too seriously.”

I met Maurizio Mian for the first time in the summer, in Pisa. He brought us together with our mutual friend Alessandro Trolese, whom I knew from the Lamborghini event organized together in 2019. I was just back from the Bull Days in Monte Carlo and obviously at dinner I didn’t talk about anything else.

The best part started when the professor started telling me about his project. About the German Shepherd Billionaire Gunther, about Pisa Calcio, about Happiness. About the villa purchased by Madonna and that of Stallone. I didn’t understand anything anymore, I was thrilled. Inside I was thinking, “I finally found someone more out of his mind than me, fucking professor, I adore you!”

“I’m sending you all the projects and files,” he said, “give us a look but, dear Stefano, don’t take me too seriously.”

He couldn’t have said anything worse to me, because of course I did exactly the opposite. And Maurizio had probably already understood that.

maurizio mian modello gunther

I studied the model day and night, trying to understand all its facets.

To study and elaborate the theoretical model of a new ethics of well-being, going to create, according to strict scientific criteria, even the characters destined to put its principles into everyday life. The simplest alternative, or the shortcut, if you will, could provide for the recruitment of a person already famous, with a following, who would become promoter of the model. But how can we separate the data related to the fame of the character from the one more intimately connected to the ideology?

Therefore, in order to avoid that a person became only the “manifesto” of the idea, and not its embodiment, it was decided to start from scratch, creating the conditions, based on the theoretical model, to grow an entity (human, animal or object, single or multiple) that was in a “real state of well-being.”

Unveiling the theoretical framework after some practical demonstrations in the field, from which feedback was drawn not always completely satisfactory and exhaustive. But always through the search for media notoriety, which has as its lowest common denominator the birth of the “Gunther system”.

A system that provides for an innovative sexual dynamic between the components, which starts from the principle that pleasure produces greater pleasure. The latter is ideally located at the center of an equilateral triangle whose vertices are represented by sex, money and beauty.

Obviously, beauty alone is a pre-requisite, but it must be correctly inserted into a “rich” system, so that it can guarantee evolution, without being limited to survival. A beauty that can be put at the service of greater economic well-being, in a perspective of freedom of choice and total absence of family ties.

The group of five people, three females and two males, together with the dog Gunther, comes to the search in a voluntary and spontaneous way, has an economic base to start the search for success without pressure, but should not be confused. Strong stuff.

cane gunther


Having dug the foundations, the time has come to lay the first stone. We are in 1990, the year in which the Leaning Tower of Pisa (city of Maurizio Mian) is closed for security reasons, Nelson Mandela is freed after 28 years in prison, East and West Germany unite their economies, and Mikhail Gorbačëv is awarded the Nobel Peace Prize.

A year that, on a smaller scale, saw the birth of the Gunther Group; a group made up of personalities from the most diverse professional sectors, united by their love for animals and interest in all their problems. And in order to make the voice of the new group heard clearly, the first action chosen was symbolically the production of a record.

Released on the PolyGram record label, and produced by Maurizio Mian himself, “Wild Dog – Hymn to Joy”, a record dedicated to those who still have ideals, to those who love life and joy. And dedicated to Gunther, a splendid ten-year-old German shepherd who has a story to tell.

We read on the cover of the vinyl: “About six years ago Gunther was struck by pemphigus, a rare and terrible chronic disease that would lead him to death in a short time. His owner Antonella had him examined by the best veterinarians and dermatologists and Gunther was cured. Unfortunately, however, the prescribed therapy also includes the administration of high doses of cortisone and, as often happens in these cases, Gunther suffers the serious side effects and after a short time is struck by osteoporosis, a disease that little by little makes his bones more and more fragile.

Mian’s decisive intuition

Again for Gunther some veterinarians pronounce the death sentence. Gunther, however, is a dog with many friends. One of these is Maurizio Mian, a clinical pharmacologist by profession. Surely it is only thanks to his intervention that Gunther is alive today. In fact, the German shepherd met Maurizio Mian just when the latter had just returned to Italy after a period of study in England with Prof. J.A. Kanis, president of the European Osteoporosis Foundation.

During his stay abroad this young clinical pharmacologist had identified in a class of drugs (the diphosphonates) the elements capable of fighting osteoporosis. Maurizio then thought of trying to use these drugs to heal Gunther. Abroad, in fact, osteoporosis was already being successfully treated using diphosphonates. After just a few weeks, the treatment began to have its effect.

“So this record was born, dedicated not only to animals, but also to all young people who love freedom and joy. For this reason, a cheerful, catchy melody was chosen, which gives the listener an immediate feeling of lightness.

maurizio mian modello gunther

The dog Gunther and the heritage of 400 million Euros

While the last notes of “Wild dog” are still being sung (in February 1991 the group also performed on “Superclassifica Show” on Canale 5), the studies of behavioral biology by Maurizio Mian begin to give their first results and it is necessary to bring them on the first pages of the newspapers.

A story was born that still today, twenty-seven years later, is constantly cited in Italian and foreign media. The story tells of the dog Gunther who, healed from his dermatological disease, in 1992, inherited the entire fortune of the German countess Carlotta Von Liebenstein; a staggering figure, about 137 billion lire.

Not a dog of noble origins, but an animal adopted during the stay in Tuscany that attracts the attention of the German noblewoman by virtue of its name, the same as her son who recently died in a car accident. A son who loved soccer and played in Werder Bremen. Carlotta Von Liebenstein falls in love with the story of the dog narrated in the record “Wild dog” and, as soon as she has the chance to meet him in person, she decides to make him her heir.

The model studied by Professor Mian will make our group one of the most capitalized communications companies in the world

Mian: “Cigana, so what do you think?”

Me: “Penso che ti xè el scarpèr co e scarpe sbusàe”

(I think you are the shoemaker with the broken shoes, in Venetian language).


Since then I have never stopped working on the happiness project together with Dr. Mian. After this folkloric exclamation the understanding between the professor and I was born and we agreed on what was missing. The Gunther project is inherently communication and without it it cannot truly be realized. In these first six months, we began to lay the groundwork for renewing the image of the model and carefully studied its social application.

But this is only the beginning. The important task of the group will be to produce content and coordinate from a real control room the scientific model of happiness in the capitals and most famous international locations in the world: Dubai, Miami, Monte-Carlo, Bahamas, Maldives, Bangkok, New York, Los Angeles, Abu Dhabi…

Happy viewing to all!


To the next articles the development of the project.

Stefano Cigana

Is envy a typical Italian disease?

"When an Italian sees a luxury car pass by his first impulse is not to have one too, but to slash its tires."

In my opinion, this sentence by Indro Montanelli is very emblematic and, alas, summarizes the relationship between the average Italian and wealth. This attitude is a great ballast for our country. But does envy triumph only in Italy?


Unfortunately, it is a sentiment present at every level, but where does it come from? From a perceived unequal comparison, the envious person wishes to have what others have and that in his opinion he will never be able to obtain. But envy has different nuances, there is the angry or impulsive one that is mixed with ignorance, the passive one that thanks to indifference builds walls instead of bridges. But also the one of those who, after having moved away from a particular project for countless reasons, change completely and begin to secretly defame the past project in which they were involved.

I often wonder about the sense of always attacking in a negative way what others are doing, without taking the time to look at things in depth. This is where it all begins, most people stop at the surface of the facts, at first impressions, and “from the gut” feel entitled to attack and demolish everything. This attitude is often mistaken for freedom of thought, but in reality it is something completely different, if not actually antithetical.


Is envy a typically Italian feeling or is it widely spread all over the world in the same way and without national distinctions?

The Northeast, where I grew up, has led me to reason decisively towards the first option. Envy is intrinsic to society, a plague that aims not at individual and then collective growth, but rather at maintaining the status quo.

One of the greatest contradictions of men concerns the difficulty of honestly appreciating the virtues of others without feeling annoyed. This is not true envy, but the so-called tall poppy syndrome.

The tall poppy syndrome describes the hatred generated toward people who manage to stand out in a particular field or industry. This hatred is not really a form of envy, but is related to the fact that the success of others highlights their limitations.

Elbert Hubbard said : “There is a much rarer and finer thing than talent, and that is the ability to recognize the talent of others.”

That’s why this syndrome is called the “tall poppy” syndrome: according to logic, you have to cut the flowers that grow more than the others so as not to disfigure the lower ones.

I realized this well when I worked in nightclubs, where discrediting the individual who had the top club was the practice to try to demolish him, even on a personal level.

Not to mention what happened when I bought my first supercar….

Stefano Cigana

cyberbullying is a crime


The phenomenon is increasing especially in lockdown times: do not fall into the trap of the keyboard lions.

Communication and the ways in which we interact with others are increasingly mediated by digital devices. This radical change is bringing with it several new social problems, including cyberbullying. This phenomenon, which has emerged in recent years from numerous news events, is constantly evolving as it follows the progress of communication technologies hand in hand, exploiting their potential. Precisely for this reason it is important to remember that cyberbullying is a crime.

Like bullying in its most common nature, cyberbullying is a form of bullying and oppression repeated over time, perpetrated by one person or group to the detriment of others considered more fragile. The main distinction from the classic one is that cyberbullying takes place and is implemented through the use of the web and digital systems. This obviously has huge repercussions in real life as well.

Cyberbullying is a crime: what does the law say?

On 18 May 2017 with law 71/2017, the Italian Parliament approved the “Provisions for the protection of minors for the prevention and contrast of the phenomenon of cyberbullying”. A new and awaited rule for the protection of minors to prevent and combat virtual bullying with mainly re-educational and training measures.

This law, in addition to establishing that cyberbullying is a crime, defines the central role of the School and the responsibilities of parents of minors. The behaviors to be adopted between the parties and all aspects are further clarified in the Guidelines for the prevention and fight against cyberbullying.

Thanks to law 71/17, a legal definition is introduced for the first time:

“Any form of pressure, aggression, harassment, blackmail, insult, denigration, defamation, identity theft, alteration, illicit acquisition, manipulation, illicit treatment of personal data to the detriment of minors, carried out electronically, as well as the dissemination of online content relating to one or more members of the minor’s family whose intentional and predominant purpose is to isolate a minor or a group of minors by placing serious abuse, malicious attack, or ridicule of them. ” (Art. 1- Paragraph 2).

What are the penal behaviors?

Young people who bully therefore commit crimes, in these cases the criminally relevant behaviors are:

  • beatings (art.581),
  • personal injury (Article 582),
  • insult (art.594),
  • defamation (Article 595),
  • private violence (Article 610),
  • threat (Article 612),
  • damage (Article 635).

In the most serious cases, a report to the police or judicial authorities is sufficient to trigger a criminal proceeding, in the other, together with the report, it is also necessary to initiate a complaint against the perpetrator of the crime.

Unfortunately, the most common mistake is to fall into the psychological trap of the bully by doing his game. Instead, we must not be afraid to report the abuses suffered to the police and competent authorities. This is the best way to stop such harmful conduct and incentivize other victims to do the same.

Il cyberbullismo è un reato

Cyberbullying is a crime: the social initiative “Odiare ti costa” is born to denounce hate speech

It is with this spirit that “Odiare Ti Costa” was born, an initiative of the association “Pensare Sociale” to support and help victims of hate on the web. In fact, on their website it is possible to report hate content, cases of defamation, cyberbullying, revenge porn, threats, violence, offenses to reputation and / or image of oneself or of others on the web.

The association is concretely committed to applying the “Code of Conduct to combat illegal hate speech online, signed between the European Commission and the main social platforms”.

Odiare Ti Costa responds to reports with a legal reading of each case submitted. Then proposing various actions that can be prosecuted and in the most serious events it promotes pilot actions to fight online bullying, even through legal channels. In addition to facilitating reporting and the removal of hate content, the association does a lot of dissemination and research on hate speech on the web.

Studio Legale Del Pinto

Studio Legale Del Pinto is also specialized on these thorny topics. Located in Pistoia and Florence, it mainly deals with civil and corporate law, and in a short time it has become a reference reality at local and regional level.


Stefano Cigana