maurizio mian modello gunther

Maurizio Mian, the pursuit of happiness and the 400 million euros of the dog Gunther. My first six months at work, in top secret mode, alongside the famous pharmacologist from Pisa.

Owner of one of the most important pharmaceutical companies in the world, for thirty years he has dedicated his life to the elaboration of a winning social model. And time is proving him right.

Can one choose to dedicate one’s life to the social elaboration of a winning model? Absolutely yes, as Maurizio Mian, a brilliant pharmacologist and scion of the Gentili family, has demonstrated over the last twenty-seven years. One day he decided to leave the world of the pharmaceutical industry, to which he seemed genetically destined, in order to carry out a large-scale project that sees wellbeing as its ultimate goal. All starting from an assumption as ambitious as it is interesting: knowing how to achieve true well-being would help the whole world to live better.

The scientific approach of his personal training has meant that he applied the same methodological rigor in the development of the entire project, designed to unravel over a long period of time and going to verify the validity of the theoretical assumption in the field.

Taking into account one element. If the ideology of achieving well-being is the fixed point of the model, without an adequate media visibility it risks to remain ineffective, regardless of the validity of the results obtained in the field through the proposed experimental models.

It is no coincidence that Maurizio Mian often uses to cite, as a media example of success linked to an ideology, the Beatles. The same comparison, used a few years ago, by Steve Jobs, who in an interview available on YouTube said: “my model in Business is the Beatles.”

maurizio mian modello gunther

“Dear Stefano, don’t take me too seriously.”

I met Maurizio Mian for the first time in the summer, in Pisa. He brought us together with our mutual friend Alessandro Trolese, whom I knew from the Lamborghini event organized together in 2019. I was just back from the Bull Days in Monte Carlo and obviously at dinner I didn’t talk about anything else.

The best part started when the professor started telling me about his project. About the German Shepherd Billionaire Gunther, about Pisa Calcio, about Happiness. About the villa purchased by Madonna and that of Stallone. I didn’t understand anything anymore, I was thrilled. Inside I was thinking, “I finally found someone more out of his mind than me, fucking professor, I adore you!”

“I’m sending you all the projects and files,” he said, “give us a look but, dear Stefano, don’t take me too seriously.”

He couldn’t have said anything worse to me, because of course I did exactly the opposite. And Maurizio had probably already understood that.

maurizio mian modello gunther

I studied the model day and night, trying to understand all its facets.

To study and elaborate the theoretical model of a new ethics of well-being, going to create, according to strict scientific criteria, even the characters destined to put its principles into everyday life. The simplest alternative, or the shortcut, if you will, could provide for the recruitment of a person already famous, with a following, who would become promoter of the model. But how can we separate the data related to the fame of the character from the one more intimately connected to the ideology?

Therefore, in order to avoid that a person became only the “manifesto” of the idea, and not its embodiment, it was decided to start from scratch, creating the conditions, based on the theoretical model, to grow an entity (human, animal or object, single or multiple) that was in a “real state of well-being.”

Unveiling the theoretical framework after some practical demonstrations in the field, from which feedback was drawn not always completely satisfactory and exhaustive. But always through the search for media notoriety, which has as its lowest common denominator the birth of the “Gunther system”.

A system that provides for an innovative sexual dynamic between the components, which starts from the principle that pleasure produces greater pleasure. The latter is ideally located at the center of an equilateral triangle whose vertices are represented by sex, money and beauty.

Obviously, beauty alone is a pre-requisite, but it must be correctly inserted into a “rich” system, so that it can guarantee evolution, without being limited to survival. A beauty that can be put at the service of greater economic well-being, in a perspective of freedom of choice and total absence of family ties.

The group of five people, three females and two males, together with the dog Gunther, comes to the search in a voluntary and spontaneous way, has an economic base to start the search for success without pressure, but should not be confused. Strong stuff.

cane gunther


Having dug the foundations, the time has come to lay the first stone. We are in 1990, the year in which the Leaning Tower of Pisa (city of Maurizio Mian) is closed for security reasons, Nelson Mandela is freed after 28 years in prison, East and West Germany unite their economies, and Mikhail Gorbačëv is awarded the Nobel Peace Prize.

A year that, on a smaller scale, saw the birth of the Gunther Group; a group made up of personalities from the most diverse professional sectors, united by their love for animals and interest in all their problems. And in order to make the voice of the new group heard clearly, the first action chosen was symbolically the production of a record.

Released on the PolyGram record label, and produced by Maurizio Mian himself, “Wild Dog – Hymn to Joy”, a record dedicated to those who still have ideals, to those who love life and joy. And dedicated to Gunther, a splendid ten-year-old German shepherd who has a story to tell.

We read on the cover of the vinyl: “About six years ago Gunther was struck by pemphigus, a rare and terrible chronic disease that would lead him to death in a short time. His owner Antonella had him examined by the best veterinarians and dermatologists and Gunther was cured. Unfortunately, however, the prescribed therapy also includes the administration of high doses of cortisone and, as often happens in these cases, Gunther suffers the serious side effects and after a short time is struck by osteoporosis, a disease that little by little makes his bones more and more fragile.

Mian’s decisive intuition

Again for Gunther some veterinarians pronounce the death sentence. Gunther, however, is a dog with many friends. One of these is Maurizio Mian, a clinical pharmacologist by profession. Surely it is only thanks to his intervention that Gunther is alive today. In fact, the German shepherd met Maurizio Mian just when the latter had just returned to Italy after a period of study in England with Prof. J.A. Kanis, president of the European Osteoporosis Foundation.

During his stay abroad this young clinical pharmacologist had identified in a class of drugs (the diphosphonates) the elements capable of fighting osteoporosis. Maurizio then thought of trying to use these drugs to heal Gunther. Abroad, in fact, osteoporosis was already being successfully treated using diphosphonates. After just a few weeks, the treatment began to have its effect.

“So this record was born, dedicated not only to animals, but also to all young people who love freedom and joy. For this reason, a cheerful, catchy melody was chosen, which gives the listener an immediate feeling of lightness.

maurizio mian modello gunther

The dog Gunther and the heritage of 400 million Euros

While the last notes of “Wild dog” are still being sung (in February 1991 the group also performed on “Superclassifica Show” on Canale 5), the studies of behavioral biology by Maurizio Mian begin to give their first results and it is necessary to bring them on the first pages of the newspapers.

A story was born that still today, twenty-seven years later, is constantly cited in Italian and foreign media. The story tells of the dog Gunther who, healed from his dermatological disease, in 1992, inherited the entire fortune of the German countess Carlotta Von Liebenstein; a staggering figure, about 137 billion lire.

Not a dog of noble origins, but an animal adopted during the stay in Tuscany that attracts the attention of the German noblewoman by virtue of its name, the same as her son who recently died in a car accident. A son who loved soccer and played in Werder Bremen. Carlotta Von Liebenstein falls in love with the story of the dog narrated in the record “Wild dog” and, as soon as she has the chance to meet him in person, she decides to make him her heir.

The model studied by Professor Mian will make our group one of the most capitalized communications companies in the world

Mian: “Cigana, so what do you think?”

Me: “Penso che ti xè el scarpèr co e scarpe sbusàe”

(I think you are the shoemaker with the broken shoes, in Venetian language).


Since then I have never stopped working on the happiness project together with Dr. Mian. After this folkloric exclamation the understanding between the professor and I was born and we agreed on what was missing. The Gunther project is inherently communication and without it it cannot truly be realized. In these first six months, we began to lay the groundwork for renewing the image of the model and carefully studied its social application.

But this is only the beginning. The important task of the group will be to produce content and coordinate from a real control room the scientific model of happiness in the capitals and most famous international locations in the world: Dubai, Miami, Monte-Carlo, Bahamas, Maldives, Bangkok, New York, Los Angeles, Abu Dhabi…

Happy viewing to all!


To the next articles the development of the project.

Stefano Cigana