Chiara Ferragni: on the table the offer of the billionaire dog Gunther

Gunther calls Chiara Ferragni: I explain why I proposed to the $1,000,000,000 trust to aim for this destination

The hype around the shocking news of the dog Gunther selling Madonna’s villa in Miami for over 30 million dollars was cooling down. From the super-plus-value cashed by the billionaire German shepherd, to the social reaction of the “Material Girl” herself. News that has made the rounds in the biggest newspapers in the world: from the New York Times to the Washington Post. It all seemed to be over… nothing could be more wrong.

When I saw that Chiara Ferragni was actually putting 66% of her company Fenice Srl up for sale, I didn’t think twice about it. Back down? Never. In just a few moments, I saw a well-defined design materialize in front of me. It would be a perfect partnership, I thought, I must immediately call Maurizio.

As was to be expected, he backed me up. I can therefore announce that the Gunther Group, with its capital that is close to one billion dollars, is strongly interested in taking over the majority of Fenice, becoming the “growth capital” that Chiara Ferragni is looking for. The offer will arrive soon on the table of the Italian entrepreneur.

Click and read the first article ever about it >

Influencer? No, Gunther.

As pointed out by Il Sole 24 Ore and other newspapers, Fenice Srl (formerly Serendipity) despite a turnover of 1.19 million, records losses for about 3.4 million. The influencer’s company is, therefore, more like a start-up, a reality that, at this moment, actually needs a serious and far-sighted financier.

Who better than the Gunther Group? An ultra-capitalized international trust that has all the characteristics for Phoenix to be reborn from its ashes. The immense economic-financial availability of the richest dog in the world, in addition to his important role capable of truly shifting the balance in the circles that count, are elements that would interest everyone.

Moreover, Chiara Ferragni would find an ally with a solid know-how in the world of luxury-oriented licenses. The entrepreneur has already amply demonstrated her perfect understanding of the potential of licenses. It’s not by chance that many of her revenues come from royalties.

The entrance of the Gunther Group with a new corporate structure would also mean opening the doors to potential licensing operations with prestigious realities such as the Principality of Monaco, from where I’m writing to you.

The trust is, in fact, established in big cities that are undisputed icons of lifestyle such as Miami, Dubai, Monte Carlo and the paradisiacal Bahamas.

Beyond the concept of marketing

In this case I would like to remind you that Gunther is unique, there are no VIPs, celebrities or influencers who care. He is a decidedly unconventional star, his mere presence at exclusive appointments becomes a crazy media magnet.

Communication with Gunther is thus orchestrated on an emotional seismograph where the peaks reach staggering results. We are on another level. And Venetia Communication is the only communication company that can boast a close bond with the richest dog in the world.

Now can you imagine him alongside Italy’s most famous influencer?

Stefano Cigana

In Sticciano with Gunther, the richest dog in the world

I invited Gunther, the half-billion-dollar dog, to the Sticciano Estate

It was an intense and very special weekend: I shook hands with Gunther, the richest dog in the world. But not only that, I invited him to Venetia Communication‘s new innovative hub in the heart of Tuscany: the marvelous Tenuta di Sticciano. An exclusive oasis in Certaldo, in the province of Florence, owned by Singapore tycoon Ching Chiat Kwong.

Here we were the protagonists of a very important advertising production. A further demonstration of the global appeal surrounding the phenomenal story of the dog Gunther.

The German shepherd Gunther is in fact the heir to the million-dollar estate of Countess Karlotta Liebenstein. As the owner of over a thousand dream real estate assets, he travels on private jets and obviously lives in unbridled luxury.

Read the article in Il Tirreno about my visit to Sticciano with my friend Gunther >

It’s a unique story that recently came back into the spotlight. The merit is the media wave triggered by the sale of Madonna’s former villa in Miami, by the trust that takes care of the dog and manages its millionaire heritage.

An operation to which I contributed directly, amplifying the impact on a planetary scale, leaving even the “material girl” Madonna speechless.

Read the dedicated article and discover the reaction of the American star >

I’ve also been asked, “How does it feel to hold a half a billion dollars on a leash?”

In Gunther I have never limited myself to seeing only his wealth, as others have! I see in the richest dog in the world the representation of an ideology that I myself embrace and that is my mantra, a true potential!

If you missed the previous installments, elaborate in the dedicated article >

Spotlight on the Sticciano Estate and the 4-legged Star

A show that was staged in the territory of Sticciano, between beautiful walks and pleasant moments of relaxation in the Tuscan nature. Moments that will be the frames of a prestigious top secret production.

The Tenuta di Sticciano has been transformed in these days in a real set. Not a starting point and not even a point of arrival. Rather, it is a further step towards an evolution of the village as an authentic base for fashion & luxury-oriented projects. The potential is enormous.

“Meetings will be held here that will allow to give resonance to these lands, bringing together international and local realities”.

Events that confirm and underline the trends of the Real Estate market in the area. The beautiful Valdelsa is in fact under the magnifying glass of several wealthy investors. From this point of view, the arrival in Tuscany of dogstar Gunther is an event in its own right.

The curiosity and the news that the millionaire German shepherd is capable of stirring up are the perfect demonstration of this. Surpassing, in fact, the media hype of any “canonical” influencer.

Discover here all the facets of an amazing dogstar strategy >

I remain available for any doubts or concerns and for those who can see beyond, like me.

Stefano Cigana

ph. Ginevra Photo


Pop star Madonna on Gunther: “When you find out a dog is selling your old house for 3 times the amount you sold it for!”

The world is buzzing with the news that Gunther VI, the richest dog in the world, is selling the former villa of pop star Madonna for 32 million dollars! All the spotlights are focused on the incredible story of the German shepherd who sleeps in the same room that was of the ” Material Girl “.

The American star shared the news in her Instagram stories… irony certainly doesn’t lack!

The marvelous 1.2 acre estate, overlooking the enchanting Biscayne Bay, in the most exclusive Miami, has been for the last 20 years the kingdom of the Gunther dynasty. A 6-generation dog lineage that inherited the million-dollar fortune of German Countess Karlotta Liebenstein. A patrimony that gave birth to the Gunther Group, an international trust that pampers the four-legged heir in super-luxury and invests its assets.

These events are involving me personally!

Did you miss the previous episodes?

Click and read the last article on the sensational boom of Gunther VI with the sale of the villa in Miami and my full immersion in the project.

Here instead is the first 6 months of co-working with Maurizio Mian, the whole story of the Happiness project and the German shepherd Gunther.

Seeing that a project in which we actively participate is shared by a pop music icon like Madonna is confirmation that we are on the right track of contemporary communication.

A real media bombshell

Stefano Cigana

The millionaire dog Gunther, Maurizio Mian and Madonna’s former villa: shockwave in Miami

The millionaire dog Gunther, Maurizio Mian and Madonna's ex villa in Miami

The world’s richest dog, Gunther VI, is selling his Miami mansion for $32 million. A stunning location, former property of pop star Madonna. No it’s not a bluff, it’s all true!

The pharmacologist friend Maurizio Mian and his Gunther Group, an international trust that takes care of the dog’s assets of about 500 million, have triggered a real media boom with the news of the real estate sale. The news, reported by Forbes, the Washington Post and other major publications, once again puts the spotlight on Gunther and what he represents: the scientific model of happiness.

[Find out here what the Gunther project is along with the first 6 months of co-working with Dr. Mian].

Living these events firsthand, actively developing communication is for me a source of enormous pride, gratitude and determination. An authentic full immersion in the world of Gunther.

Gunther VI sells his Miami mansion for $32 million

The enchanting and majestic Miami estate, previously purchased by star Madonna for $7.5 million, is now for sale for a whopping $32 million by its current owner: German shepherd Gunther VI.

The mansion, acquired by our four-legged friend in 2000, overlooks Biscayne Bay and is just a few miles from Miami Beach and Brickell. A unique 1.2 acre (0.5 hectare) property. Built in 1928, it is located in an ultra-luxury neighborhood, just think that it is located on the same street where Sylvester Stallone lived.

The private residence, with its obvious Mediterranean style, boasts luxurious interiors of an impressive 8,400 square feet with nine bedrooms and nine bathrooms. It is also the only home in the exclusive enclave to feature a dock. An iconic home from which to admire a stunning landscape.

Artfully designed gardens, water features, palm trees, stone pathways and a swimming pool with a deck with Italian charm. A Made in Italy atmosphere that continues even in the majestic rooms inside.

Gunther: a half-billion-dollar German shepherd

A real kingdom for Gunther VI. As evidenced by the portrait in the living room of his ancestor Gunther IV. A lineage of six generations that now goes back 40 years. As I have already had the opportunity to describe in detail in the dedicated article, Gunther is the richest dog in the world, today worth half a billion dollars.

In 1992 he inherited the fortune of the German countess Karlotta Liebenstein. The noble and wealthy owner had no children but loved her animals very much, thus leaving her enormous patrimony to her dog, Gunther III.  A trust that has since grown further through real estate investments and strategic ventures.

The Gunther Group team, in addition to taking the utmost care of the heir dog, decides how to commit his trust. A wealth invested in real estate, publishing, sports teams, discos, scientific research, strategic communications and much more.

Full immersion in the happiness project

Living these moments from the inside, contributing to the creation of strategic communication to make the model known on a global scale. This is one of the main objectives of the project “Total Happiness” that concern me directly, a real scientific formula to achieve happiness understood as the purpose of life. A theoretical and experimental model devoted to psycho-physical well-being, based on the main principles developed by Professor Mian.

The very recent clamor caused by the news of the Villa in Miami is a clear example of the great potential and media-social impact that the project has.

It is a privilege for me to be able to dialogue, study and work alongside Maurizio. I would also like to thank Forbes, The Washington Post and all the newspapers that have given space to the news.

Want to know more? Write me on WhatsApp.

Stefano Cigana

maurizio mian modello gunther

Maurizio Mian, the pursuit of happiness and the 400 million euros of the dog Gunther. My first six months at work, in top secret mode, alongside the famous pharmacologist from Pisa.

Owner of one of the most important pharmaceutical companies in the world, for thirty years he has dedicated his life to the elaboration of a winning social model. And time is proving him right.

Can one choose to dedicate one’s life to the social elaboration of a winning model? Absolutely yes, as Maurizio Mian, a brilliant pharmacologist and scion of the Gentili family, has demonstrated over the last twenty-seven years. One day he decided to leave the world of the pharmaceutical industry, to which he seemed genetically destined, in order to carry out a large-scale project that sees wellbeing as its ultimate goal. All starting from an assumption as ambitious as it is interesting: knowing how to achieve true well-being would help the whole world to live better.

The scientific approach of his personal training has meant that he applied the same methodological rigor in the development of the entire project, designed to unravel over a long period of time and going to verify the validity of the theoretical assumption in the field.

Taking into account one element. If the ideology of achieving well-being is the fixed point of the model, without an adequate media visibility it risks to remain ineffective, regardless of the validity of the results obtained in the field through the proposed experimental models.

It is no coincidence that Maurizio Mian often uses to cite, as a media example of success linked to an ideology, the Beatles. The same comparison, used a few years ago, by Steve Jobs, who in an interview available on YouTube said: “my model in Business is the Beatles.”

maurizio mian modello gunther

“Dear Stefano, don’t take me too seriously.”

I met Maurizio Mian for the first time in the summer, in Pisa. He brought us together with our mutual friend Alessandro Trolese, whom I knew from the Lamborghini event organized together in 2019. I was just back from the Bull Days in Monte Carlo and obviously at dinner I didn’t talk about anything else.

The best part started when the professor started telling me about his project. About the German Shepherd Billionaire Gunther, about Pisa Calcio, about Happiness. About the villa purchased by Madonna and that of Stallone. I didn’t understand anything anymore, I was thrilled. Inside I was thinking, “I finally found someone more out of his mind than me, fucking professor, I adore you!”

“I’m sending you all the projects and files,” he said, “give us a look but, dear Stefano, don’t take me too seriously.”

He couldn’t have said anything worse to me, because of course I did exactly the opposite. And Maurizio had probably already understood that.

maurizio mian modello gunther

I studied the model day and night, trying to understand all its facets.

To study and elaborate the theoretical model of a new ethics of well-being, going to create, according to strict scientific criteria, even the characters destined to put its principles into everyday life. The simplest alternative, or the shortcut, if you will, could provide for the recruitment of a person already famous, with a following, who would become promoter of the model. But how can we separate the data related to the fame of the character from the one more intimately connected to the ideology?

Therefore, in order to avoid that a person became only the “manifesto” of the idea, and not its embodiment, it was decided to start from scratch, creating the conditions, based on the theoretical model, to grow an entity (human, animal or object, single or multiple) that was in a “real state of well-being.”

Unveiling the theoretical framework after some practical demonstrations in the field, from which feedback was drawn not always completely satisfactory and exhaustive. But always through the search for media notoriety, which has as its lowest common denominator the birth of the “Gunther system”.

A system that provides for an innovative sexual dynamic between the components, which starts from the principle that pleasure produces greater pleasure. The latter is ideally located at the center of an equilateral triangle whose vertices are represented by sex, money and beauty.

Obviously, beauty alone is a pre-requisite, but it must be correctly inserted into a “rich” system, so that it can guarantee evolution, without being limited to survival. A beauty that can be put at the service of greater economic well-being, in a perspective of freedom of choice and total absence of family ties.

The group of five people, three females and two males, together with the dog Gunther, comes to the search in a voluntary and spontaneous way, has an economic base to start the search for success without pressure, but should not be confused. Strong stuff.

cane gunther


Having dug the foundations, the time has come to lay the first stone. We are in 1990, the year in which the Leaning Tower of Pisa (city of Maurizio Mian) is closed for security reasons, Nelson Mandela is freed after 28 years in prison, East and West Germany unite their economies, and Mikhail Gorbačëv is awarded the Nobel Peace Prize.

A year that, on a smaller scale, saw the birth of the Gunther Group; a group made up of personalities from the most diverse professional sectors, united by their love for animals and interest in all their problems. And in order to make the voice of the new group heard clearly, the first action chosen was symbolically the production of a record.

Released on the PolyGram record label, and produced by Maurizio Mian himself, “Wild Dog – Hymn to Joy”, a record dedicated to those who still have ideals, to those who love life and joy. And dedicated to Gunther, a splendid ten-year-old German shepherd who has a story to tell.

We read on the cover of the vinyl: “About six years ago Gunther was struck by pemphigus, a rare and terrible chronic disease that would lead him to death in a short time. His owner Antonella had him examined by the best veterinarians and dermatologists and Gunther was cured. Unfortunately, however, the prescribed therapy also includes the administration of high doses of cortisone and, as often happens in these cases, Gunther suffers the serious side effects and after a short time is struck by osteoporosis, a disease that little by little makes his bones more and more fragile.

Mian’s decisive intuition

Again for Gunther some veterinarians pronounce the death sentence. Gunther, however, is a dog with many friends. One of these is Maurizio Mian, a clinical pharmacologist by profession. Surely it is only thanks to his intervention that Gunther is alive today. In fact, the German shepherd met Maurizio Mian just when the latter had just returned to Italy after a period of study in England with Prof. J.A. Kanis, president of the European Osteoporosis Foundation.

During his stay abroad this young clinical pharmacologist had identified in a class of drugs (the diphosphonates) the elements capable of fighting osteoporosis. Maurizio then thought of trying to use these drugs to heal Gunther. Abroad, in fact, osteoporosis was already being successfully treated using diphosphonates. After just a few weeks, the treatment began to have its effect.

“So this record was born, dedicated not only to animals, but also to all young people who love freedom and joy. For this reason, a cheerful, catchy melody was chosen, which gives the listener an immediate feeling of lightness.

maurizio mian modello gunther

The dog Gunther and the heritage of 400 million Euros

While the last notes of “Wild dog” are still being sung (in February 1991 the group also performed on “Superclassifica Show” on Canale 5), the studies of behavioral biology by Maurizio Mian begin to give their first results and it is necessary to bring them on the first pages of the newspapers.

A story was born that still today, twenty-seven years later, is constantly cited in Italian and foreign media. The story tells of the dog Gunther who, healed from his dermatological disease, in 1992, inherited the entire fortune of the German countess Carlotta Von Liebenstein; a staggering figure, about 137 billion lire.

Not a dog of noble origins, but an animal adopted during the stay in Tuscany that attracts the attention of the German noblewoman by virtue of its name, the same as her son who recently died in a car accident. A son who loved soccer and played in Werder Bremen. Carlotta Von Liebenstein falls in love with the story of the dog narrated in the record “Wild dog” and, as soon as she has the chance to meet him in person, she decides to make him her heir.

The model studied by Professor Mian will make our group one of the most capitalized communications companies in the world

Mian: “Cigana, so what do you think?”

Me: “Penso che ti xè el scarpèr co e scarpe sbusàe”

(I think you are the shoemaker with the broken shoes, in Venetian language).


Since then I have never stopped working on the happiness project together with Dr. Mian. After this folkloric exclamation the understanding between the professor and I was born and we agreed on what was missing. The Gunther project is inherently communication and without it it cannot truly be realized. In these first six months, we began to lay the groundwork for renewing the image of the model and carefully studied its social application.

But this is only the beginning. The important task of the group will be to produce content and coordinate from a real control room the scientific model of happiness in the capitals and most famous international locations in the world: Dubai, Miami, Monte-Carlo, Bahamas, Maldives, Bangkok, New York, Los Angeles, Abu Dhabi…

Happy viewing to all!


To the next articles the development of the project.

Stefano Cigana