Giuseppe Cau, the meeting with the Vespa rider

I had the privilege of meeting Giuseppe Cau, symbol of the Vespa icon of Italian design in the world.

Last week the Vespa turned 75 years old! In the same days the made in Italy icon has also exceeded 19 million units produced since ’46. Two important milestones that confirm what the brand from Pontedera represents in the collective imagination: a symbol of freedom and Italian design. I have had the opportunity to discover and experience the most authentic values of the Vespa from very close up. That’s why I want to tell you about my meeting with Giuseppe Cau, champion and symbol of the most famous scooter in the world.

Who is Giuseppe Cau

One man in particular has had the merit of being able to represent the soul of the Vespa to perfection. This man is Giuseppe Cau, born in 1928, Roman by birth but Pontedera by adoption.

“Giuseppe, your ideal vehicle is the Piaggio Vespa. As small as you are, who’s going to stop you on that one?”. These were the words of Luciano Moroni when the then 18-year-old Giuseppe was working in his mechanical workshop.

As soon as a Vespa arrived to be repaired, the boy didn’t wait long to ask permission to pilot it for the race at Lido di Ostia. Driving a simple touring Vespa, he managed to place second in front of real pilots on racing models.

From that first competition onwards nothing will be the same as before. From 47′ on board the iconic Vespa he brought home one victory after another. Nobody could stop him. That’s how he got noticed by Enrico Piaggio in person, who in 1948 brought him to Pontedera to entrust him with the development of the Vespa.

Symbol of the Piaggio Racing Department, gold medal at the Six Days of 1951 and true icon of the most famous scooter ever. Pilot, mechanic, tester and precious advisor for new ideas.

He was also the protagonist of the first Vespa acrobatic team and always came up with new improvements, such as the anti-fog visor.


My meeting with Cau

Giuseppe Cau, in addition to perfectly embodying the spirit of the Pontedera brand, is also a beautiful person. I had the privilege of meeting Mr. Cau at the Piaggio Museum during the 2019 Tuscan edition of Bull Days.

A special moment to share not only the passion for speed and to learn the stories of the legendary Vespa “jockey”, but also to forge a genuine friendship. On that occasion I discovered together with him and his epic tales a collection unique in the world.

The Museum was founded in 2000 in the premises of the former workshop to enhance the historical heritage of one of the oldest Italian companies. Today the Piaggio Museum is the largest Italian museum dedicated to two wheels and periodically organizes temporary exhibitions in the field of modern and contemporary art.

But in addition to the museum visit, the Vespa champion invited me to his home to admire the many memorabilia collected throughout his life. Every award, every painting and historical photo, every object told of his successes and the 75 years of Vespa’s glorious history.

He explained to me the tricks he had up his sleeve on the track, but also when he was young and frail as he was when he started working for Piaggio. His first successes, the victories at the Salita della Merluzza, the Sassi Superga, the Coppa di Perugia, the Six Days of International Motorcycling and all the other great victories.

At the end he also wanted to show me and let me ride some of the legendary Vespas of his private collection full of special series and unique museum pieces. Among these stands out the “Super Cau” a commemorative model and limited edition of 99 copies completely designed and built by Cavalier Cau.

This two-wheeler in fact wants to celebrate the 70th anniversary of the birth of the Vespa and at the same time one of its most important “interpreters”. Not at home appears on the shield the 94, which was the racing number of Giuseppe Cau. I thank him again for having hosted me and for having shared with me his story and his passion.

The most loved scooter in the world

This meeting, with all the exciting events connected, is certainly emblematic of how Vespa is a historic yet always contemporary brand. When a product or an object of design goes beyond its simple function, it becomes a legend.

It is no longer something material, it becomes a symbol of dreams and ideals. This is the case of Vespa, not just a simple scooter, but a true worldwide cultural phenomenon.

Protagonist of the post-war boom, it soon became an emblem of freedom and emancipation for young people all over the world. The joy of living, light-heartedness and the desire to look to the future without fear are the intrinsic values of the iconic two-wheeler.

A unique scooter capable of inspiring creative people all over the world with its lively spirit and genuine simplicity. Proof of this are the numerous partnerships with prestigious brands such as Dior, (RED) and Sean Wotherspoon.

So much so that the Pontedera-based brand doesn’t feel the 75 candles recently blown out at all. Marketed in 83 countries on all continents, long a protagonist in mass culture, the Vespa is a timeless style icon.

Stefano Cigana

hotel santa maria novella

Hotel Santa Maria Novella, a jewel in the city of the Renaissance

The hotel in the heart of Florence will be the ideal place to plan luxury-oriented appointments.

I had the pleasure of being invited to the reopening of the Hotel Santa Maria Novella, a 4-star full of charm and classicism located in one of the most iconic squares in the world. The reopening of the luxurious Florentine hotel was a significant moment for the whole city of Florence. An auspicious sign, hoping for a better future for the entire tourism and hospitality sector.

The Florentine style of a charming hotel

A unique hotel in an ancient palace full of history and art, in front of the splendid Basilica, whose facade was made immortal by Leon Battista Alberti. A world-famous architectural work and a symbol of the Renaissance age, a portrait of the ideal proportions of the human body and the fusion of philosophy, mathematics and nature.

I had the distinct feeling that the imposing and at the same time slight presence of the Basilica echoed and reflected suggestions and inspirations on the building. A unique atmosphere capable of elevating a stay to a truly significant and evolutionary moment.

An unparalleled place a few steps from the Florence Cathedral, Palazzo Vecchio, the Uffizi and all the most famous attractions of the city. Hotel Santa Maria Novella is the harmonious result of a balanced mix of classic style, refined details and a breathtaking panoramic view of the square and the Florentine hills.

Lacquered wood paneling, French furniture, historic antiques and precious marbles make the Santa Maria Novella a luxurious hotel, emblem of the Florentine style and the art of Tuscan hospitality. The magical Hall of Mirrors transformed into the breakfast area, the impeccable service, the fitness center, the sauna, the Valet Parking complete a luxurious experience that is hard to forget.


Hotel Santa Maria Novella: the Honeymoon Suite

In the days of stay the Suite proved to be the ideal place for meetings and reunions with one of the most beautiful backgrounds in the world. It was in fact the first strategic base where I received all the actors involved in organizing the Bull Days Tuscany Reloaded. With Giulio Fratini and with the other protagonists of the next edition of the Luxury Experience I had the pleasure of working in a stimulating context of unparalleled beauty.

A great shared strategy with a strong impact on the Tuscan capital

After this pleasant stay, I am sure that the Hotel Santa Maria Novella has all the characteristics to be a point of reference for projects oriented towards the luxury world. I thank the Fratini family for their welcome, with whom I have the pleasure of working closely to create the Bull Days Tuscany Reloaded.

Redesigning the routes of the new luxury-oriented tourism and organizing international events is the mission of Venetia Communication in the city of the Renaissance.

Develop new strategies and luxury experiences between luxury brands and magical locations. This is the fundamental constant for designing innovative projects and synergies that aim to outline a new concept of luxury and well-being.

Stefano Cigana

Da Motta in tutto il mondo, motori accesi per le Lamborghini del Bull Days

Il Bull Days andrà in scena in Toscana, a Dubai e a Cortina. L'anno prossimo sarà a Monte-Carlo durante il Gran Premio di Formula 1

Oggi Treviso ha parlato del Bull Days: il Bull Days Off Serenissima è stato posticipato, ciononostante il programma triennale che toccherà numerose località mondiali non si ferma qui. Flessibilità e sicurezza sono diventate le regole alla base dell’organizzazione del meeting & roadshow dedicato ai proprietari di dream cars e ai brand del mondo luxury.

Il programma delle edizioni esteso sino al 2023 ci permette di garantire la massima elasticità e reattività per mantenere sempre standard elevati e continuare a dar vita a una vera Luxury Experience.

12 Edizioni, 4 Continenti, 150 Luxury Brands, 3000 Km di road show, 1000 Proprietari di dream cars


Leggi l’articolo su Oggi Treviso >

Scopri il programma 2021-2022-2023 del Bull Days Luxury Experience >


Stefano Cigana

Da Motta in tutto il mondo, motori accesi per le Lamborghini del Bull Days

Almar, the ideal oasis for new luxury experiences

I chose Almar Jesolo Resort & Spa to design new experiences oriented to the world of luxury

Almar Jesolo Resort & Spa pleasantly surprised me. I had the pleasure of experiencing the comforts of the exclusive suite and visiting the entire splendid and modern structure. A unique 5-star beachfront Resort, an earthly paradise capable of harmoniously blending the elegance of Italian design with the most exclusive services. Almar is a true luxury experience oasis.


Almar Jesolo Resort & Spa is located in front of the golden beach of Lido di Jesolo, a short distance from one of the most beautiful cities in the world: Venice. The Resort is an oasis of peace and relaxation much appreciated by the international jet set. It is a magical place where you can relax and discover a new type of well-being, lulled by the sounds and colors of the sea waves and always admiring the simple beauty of the horizon. A treasure chest open to inspiration and serenity.

Such an evocative and relaxing context is possible thanks also to the high-level services. The long experience in the world of hospitality combined with numerous activities always supported by innovative technologies is one of the many secrets of Almar Jesolo. The structure, which I had the pleasure of visiting, has a lot to offer to a refined clientele. It is in fact equipped with one of the largest outdoor swimming pools on the entire Adriatic coast, a luxurious private beach, areas dedicated to children and various fit & spa programs.

Inside the Resort I discovered the world of the Almablu Spa, a 2,000 m2 wellness oasis overlooking the sea. Not a simple spa but a temple where you can recover your own rhythms and find a new harmony with your being. Body and mind discover here the true meaning of the word relaxation. A vast wellness menu with countless treatments completes a unique experience.

Almar Jesolo is the perfect place not to experience a simple journey, but much more. Precisely for this reason the Resort is also pet-friendly, for those who cannot give up the company of their four-legged friends.


It is no coincidence that the excellence of Almar Jesolo Resort & Spa has been widely recognized internationally. World Luxury Spa Awards (2017, 2018 and 2019), World Luxury Hotel Awards (2017, 2018 and 2019), Condé Nast Johanssens (2018), PRIME Traveler Awards (2019), Haute Grandeur Spa Awards (2019, 2020), Haute Grandeur Hotel Awards (2019, 2020), MUSE Hotel Awards (2020) and Eventex Award (2019) for the MICE sector. These are just some of the prestigious international awards won by the Jesolo Resort.

Almar oasi luxury experience to design new experiences

After immersing myself in Almar’s philosophy and atmosphere, I had no doubts. The award-winning Resort will in fact be at the center of various projects oriented towards the luxury world. A sanctuary of relaxation overlooking the Adriatic, the perfect place to develop synergies, relationships and innovative ideas to generate new forms of tourism and business.

In this vision Venetia Communication will be the protagonist to continue to create unparalleled luxury experiences. We are writing today the beginning of a very important collaboration, oriented towards luxury tourism. The common goal is always the same: happiness and well-being to give life to a new concept of luxury.

Stefano Cigana

Motta Sport 2023: Spot and Dossier for the European title race

On Tuesday evening the dossier for the candidacy of “Motta di Livenza European Municipality of Sport 2023” was presented at a press conference. The Official Spot was also unveiled and immediately received the approval and enthusiasm of the Municipal Council. For Motta Sport 2023, in addition to the Spot and the Dossier, docufilms dedicated to the various sports associations of the Mottense pole will also be produced in the coming months.

Sport, tourism and culture will be the cornerstones for reaching the prestigious European title at the Aces headquarters in Brussels. The association that since 2001 has delivered the prizes for European Capital, City, Community and Sports Municipalities.

The official spot: over 12,000 views in less than 24h

Two minutes capable of recounting the emotions, commitment and the most authentic values that animate Mottense athletes. The official video has the merit of having brought a new optimism, great energy and energy for participation in the title of European Municipality of Sport.

Motta di Livenza can in fact count on numerous important sports clubs, which have also established themselves at national and international level. The goal is, however, to give the right space to all sports associations by elevating the very concept of Sport to an inalienable good that belongs to everyone.


Sport is increasingly becoming an indispensable element both for the social and psycho-physical development of each individual.

Social integration, improvement of the quality of life and health, a sense of real well-being, all ingredients for achieving happiness.

These are the values that Venetia Communication has decided to follow in the three-year development plan on a global scale.

A great synergy to enhance the territory and develop innovative projects

Motta Sport: Spot and Dossier but also important synergies. In addition to the Mottense area, the Veneto Region and the Province of Treviso also joined together to support the ambitious European project.

Sports, landscape and historical heritage come together in a perfect mix. This is the strong point to make the potential of the area known also at an international level.

The characteristics of Motta di Livenza, between eco-sustainable tourism and historical assets to be enhanced, combined with the birth of the Motta Sport program, is attracting the interest of numerous entrepreneurs and companies.

The Liventine town fascinates not only for its atmosphere and strategic position, but also for the possibility of becoming a new hub for innovative business forms.

Read the dedicated article on Giornale Nord Est >

Read the dedicated article on Oggi Treviso >




Stefano Cigana