Hotel Santa Maria Novella, a jewel in the city of the Renaissance
The hotel in the heart of Florence will be the ideal place to plan luxury-oriented appointments.
I had the pleasure of being invited to the reopening of the Hotel Santa Maria Novella, a 4-star full of charm and classicism located in one of the most iconic squares in the world. The reopening of the luxurious Florentine hotel was a significant moment for the whole city of Florence. An auspicious sign, hoping for a better future for the entire tourism and hospitality sector.
The Florentine style of a charming hotel
A unique hotel in an ancient palace full of history and art, in front of the splendid Basilica, whose facade was made immortal by Leon Battista Alberti. A world-famous architectural work and a symbol of the Renaissance age, a portrait of the ideal proportions of the human body and the fusion of philosophy, mathematics and nature.
I had the distinct feeling that the imposing and at the same time slight presence of the Basilica echoed and reflected suggestions and inspirations on the building. A unique atmosphere capable of elevating a stay to a truly significant and evolutionary moment.
An unparalleled place a few steps from the Florence Cathedral, Palazzo Vecchio, the Uffizi and all the most famous attractions of the city. Hotel Santa Maria Novella is the harmonious result of a balanced mix of classic style, refined details and a breathtaking panoramic view of the square and the Florentine hills.
Lacquered wood paneling, French furniture, historic antiques and precious marbles make the Santa Maria Novella a luxurious hotel, emblem of the Florentine style and the art of Tuscan hospitality. The magical Hall of Mirrors transformed into the breakfast area, the impeccable service, the fitness center, the sauna, the Valet Parking complete a luxurious experience that is hard to forget.
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Hotel Santa Maria Novella: the Honeymoon Suite
In the days of stay the Suite proved to be the ideal place for meetings and reunions with one of the most beautiful backgrounds in the world. It was in fact the first strategic base where I received all the actors involved in organizing the Bull Days Tuscany Reloaded. With Giulio Fratini and with the other protagonists of the next edition of the Luxury Experience I had the pleasure of working in a stimulating context of unparalleled beauty.
A great shared strategy with a strong impact on the Tuscan capital
After this pleasant stay, I am sure that the Hotel Santa Maria Novella has all the characteristics to be a point of reference for projects oriented towards the luxury world. I thank the Fratini family for their welcome, with whom I have the pleasure of working closely to create the Bull Days Tuscany Reloaded.
Redesigning the routes of the new luxury-oriented tourism and organizing international events is the mission of Venetia Communication in the city of the Renaissance.
Develop new strategies and luxury experiences between luxury brands and magical locations. This is the fundamental constant for designing innovative projects and synergies that aim to outline a new concept of luxury and well-being.
Stefano Cigana
