Bull Days official partner of “Lamborghini – The Legend”, a film by Oscar winner Bobby Moresco

"BULL DAYS THE LEGEND" parades on the red carpet at the Rome Film Festival: it's already history

This year Bull Days has surpassed itself. Seven editions in a single year and more scheduled capable of going far beyond the roadshow concept. From the world champion ketch NZ Endeavour to the opening of Ferruccio Lamborghini’s Tractor Factory. Bull Days is increasingly a widely recognized international pop phenomenon. It is these latest milestones that made the launch of the special edition “Bull Days The Legend” possible. A selection of historic Lambo cars will parade on the stage of the 17th Rome Film Festival. Accompanying on the prestigious red carpet the world premiere of Bobby Moresco’s film entitled “Lamborghini – The Legend”, a biographical film based on the legendary epic of Ferruccio Lamborghini.

Film pierces the screen: unique show that brings the Ferruccio Lamborghini myth to life

A wonderful story about a man obsessed with perfection. It goes back in time, to the fascination of an Italy that no longer exists. Starting with tractors, arriving at the birth of the ingenious cars that later became world famous. A film already ready for success directed by director Bobby Moresco, Oscar winner for the screenplay of “Crash.” Instead, the cast features Frank Grillo as Ferruccio, Mira Sorvino playing Annita, Gabriel Byrne as Enzo Ferrari, and many others. There is also Tony Renis, Lamborghini’s friend, who appears in a cameo, impersonating himself. Giovanni Antonacci, son of singer Biagio, plays the young Renis instead.
Frames from the first film about the founder of the “House of the Bull” will flow mirrored in front of the supercars of the Bull Days Community. A live, absolute show that will bring the legendary Ferruccio to life for one evening. In fact, the world premiere and the special edition signed Bull Days will be attended by many Hollywood stars, actors, celebrities and of course the cast accompanied by the Lamborghini family, the real one. A unique meeting that will see the stars in the spotlight boarding the precious bulls of our community.

Production gives Bull Days a key role

All this will be possible thanks to production, which has recognized Bull Days as an organizing team, tasked with managing the display and movement of the bull cars. Allowing us to participate firsthand in a true historic event, effectively recognizing our staff as the only ones capable of completing the mission to perfection. An important milestone, an obvious consequence of the quality of the work done and many years of experience in organizing Bull Days around the globe. A significant presence ours, during the World Premiere of the first biographical film on the legendary Ferruccio Lamborghini, as part of the “grand finale” of the Rome Film Festival. Not exactly an everyday context.

Synergy with TONY RENIS crucial: toward world premieres in Miami, Dubai and Tokyo

The spark that made this special edition blossom can be attributed first and foremost to Tony Renis, the singer and producer who gave Italian music songs like “Quando quando quando.” It was the maestro himself who chose me, firmly convinced of the impact that the Bull Days Community can make. Thus began in effect a working path with Tony Renis, stage name of the legendary maestro Elio Cesari. Working alongside him is a source of great pride for me.
For Sunday, October 23, the last day of the Rome festival, we are building a real event within the event. A super exclusive show that will further expand the network of Lamborghini collectors to stars and influencers in the entertainment industry. A total experience to touch and experience firsthand the Dolce Vita story and atmosphere filmed in the movie. So this is a relationship of considerable importance, and there is already a future projection on the table toward upcoming presentations in Miami, Dubai and Tokyo.

The Star Party after the film premiere

We conclude by returning to the upcoming Roman event, the screening of “Lamborghini – The Legend” will be followed by a super-restricted, closed-door party. A grand finale with invited top personalities of the star system and of course Tonino Lamborghini with his family. Bull Days is ready to parade in the iconic monumental setting of the Eternal City to leave an indelible mark. STAY TUNED Stefano Cigana

Il Bull Days nella settimana dell’UTOPIA: la fabbrica Pagani apre alla community, un vero onore

A pochi giorni dalla presentazione della nuova Pagani “Utopia”, la leggendaria fabbrica modenese apre le sue porte, questo sabato, al Bull Days Motor Valley

Dopo Zonda e Huayra, Pagani Automobili ha appena presentato al mondo la sua terza creazione: Utopia. Nome impegnativo che non intimorisce per nulla il suo V12 da 864 Cv, autolimitato a 350 km/h. Un esemplare che ha richiesto 6 anni di lavoro, oltre 4.000 disegni, 8 prototipi e 2 modelli in scala 1:1. Una nuova hypercar iconica caratterizzata da linee sinuose, pulite, senza tempo, ruote grandi, interni retrò e cura dei dettagli.

Una vettura che alza ancora più in alto l’asticella della tradizione Pagani, l’auto è infatti omologata secondo i più severi standard di circolazione. Un’opera d’arte plasmata seguendo il concetto di bellezza “senza tempo” e massima leggerezza. Basti pensare che il peso è contenuto in appena 1.280 kg. Il profilo sinuoso è privo di ali, alettoni e altre appendici aerodinamiche grazie a uno straordinario studio nella disposizione dei flussi d’aria nella parte inferiore dell’auto.

Pagani Utopia è un mix di ispirazioni. Una su tutte quella per il genio di Leonardo da Vinci, è infatti la sua visione estetica, scientifica e il suo approccio olistico all’osservazione della natura ad aver segnato anche la genesi di questa creatura a quattro ruote. Celebri gli studi leonardeschi sul volo e sul movimento degli uccelli, sui fenomeni naturali d’ogni genere.

Questo forte legame con l’aria, condiviso a distanza di secoli con Pagani, è stato la scintilla che ha innescato la mostra temporanea “Le forme dell’aria: da Leonardo a Pagani C10”. Un’esposizione che unisce la Utopia (C10 è la sigla progettuale) ai disegni originali di Leonardo sullo studio dell’aria.

Qui l’intervista a Horacio Pagani >

Fatto quindi rappresentativo di uno svelamento veramente storico. In questo momento così importante e particolare Pagani Automobili ha inoltre deciso di aprire la Fabbrica appositamente per la Bull Days Community. Nell’ambito dell’imminente prossima edizione intitolata “Bull Days Motor Valley”, che andrà in scena questo week-end, il 16-17-18 settembre.

Poter omaggiare la leggendaria casa automobilistica modenese e il suo fondatore a così pochi giorni dalla presentazione mondiale della Pagani Utopia è un privilegio non da poco. Tracciando un continuum simbolico fra lo svelamento del nuovo modello e l’inaugurazione del prossimo Bull Days.

Il sogno dietro alle “auto senza tempo” di Horacio Pagani

Arrivò dalla lontana Argentina nel 1982 per realizzare il sogno che lo accompagnava sin da ragazzo: costruire un’automobile sportiva di elevato livello. Per renderlo realtà aveva scelto niente meno che il territorio storicamente delegato a simili imprese: la Motor Valley emiliana.

Come semplice operaio della Lamborghini si era messo in luce per le sue doti di designer, oltreché per la capacità di trattare materiali compositi come la fibra di carbonio, all’epoca estremamente innovativa.

Questa abilità lo portò ad aprire la Modena Design, piccola realtà dedicata al settore, mentre simultaneamente continuava a coltivare il progetto di una sua personale gran turismo da prestazioni top. All’epoca la Pagani Automobili era solo un’idea. Un seme nutrito dalla costante tenacia.

Ma la visione era già allora molto chiara, l’unico vero elemento mancante era il motore V12 da elevate prestazioni. Grazie all’intermediazione dell’amico pilota Juan Manuel Fangio, Horacio e il suo ambizioso progetto riuscirono a rapire il cuore del membro del CdA di Daimler-Benz Dieter Zetsche.

Il dirigente tedesco apprezzò molto il suo lavoro, aggiungendo che gli sembrava proprio “un’auto senza tempo” alludendo ovviamente allo stile capace di superare ogni moda. Pagani rispose “Meno male che è una macchina senza tempo, perché io sono uno senza soldi e avrò bisogno di molto tempo per farla!”.

In quel preciso momento, espresso con genuina sincerità, si racchiude l’incredibile storia di una fabbrica che nei due decenni successivi sarebbe diventata un riferimento mondiale per le auto di elevate prestazioni. Coraggio, tenacia, anni di grande fatica fisica e mentale sono stati gli ingredienti vincenti di una scalata conclusasi in trionfo.

L’omaggio del Bull Days Motor Valley

Il 16-17-18 settembre ci attende quindi un Bull Days capace di raccogliere in un unicum le storie di successo di tante leggende del MotorSport e dell’Imprenditoria mondiale. Una su tutte quella di Ferruccio Lamborghini, grazie alla storica riapertura della cupola, vale a dire l’iconica fabbrica di trattori del toro a Pieve di Cento. [Qui l’articolo in cui ne ho parlato]

A cui si unisce la straordinaria epopea di Horacio Pagani. Il celebre costruttore italo-argentino venuto in Italia con il mito della Motor Valley nella testa e nel cuore. Ispirato dal genio di Leonardo da Vinci, da cui ha sempre condiviso il concetto che Arte e Scienza siano due facce della stessa medaglia.

Da qui parte l’imminente Bull Days Motor Valley, un omaggio originale e mai visto prima alla leggendaria Terra dei Motori. Un’edizione pronta a riavvolgere il nastro per proiettare la storia nel futuro. Celebrando e ricongiungendo simbolicamente le Lambo della Bull Days Community con la prestigiosa casa di hypercar d’autore Pagani Automobili.

Un DNA comune: il tributo della Bull Days Community alla Pagani Automobili

Infondo questi valori, questo modo di essere, sono gli stessi che albergano nel profondo dei membri che compongono la community Bull Days. Sono convinto che se scindessimo il DNA del geniale costruttore italo-argentino troveremmo sicuramente le stesse molecole che scorrono nell’essenza del Bull Days. Come se il patrimonio genetico fosse identico.

Questo Bull Days Motor Valley scardinerà la linea del tempo, facendo rivivere per un giorno il legame fra le opere plasmate dal dio del vento di Pagani e i tori inferociti Lamborghini. Come se la storia ripartisse da un nuovo anno zero, dai disegni di Horacio del restyling della Diablo VT o dal prototipo della Countach Evoluzione.

Da un genio creativo capace di rendere semplice l’impossibile. Autentico marchio di fabbrica che questa volta incontra l’inconfondibile stile #LikeNobodyElse del Bull Days.

STAY TUNED

Scopri il programma ufficiale del Bull Days Motor Valley

Stefano Cigana

Riapre la Fabbrica dei Trattori Lamborghini

Il simbolo di Pieve di Cento: trattori, mostra fotografica, supercar e Formula 1, tutti insieme per la prima volta grazie alla partnership tra Bull Days ed Eurotarget

Lamborghini è da sempre, e non solo per me, sinonimo di potenza, esclusività e lusso ma, anche sinonimo di valori. Si tratta di un brand tutto italiano i cui prodotti incarnano a pieno lo spirito produttivo tipico del nostro paese.

Un paese, il nostro, fatto di tradizioni famigliari e passione; proprio questo è ciò che in qualche modo ho sempre sentito vicino e, con il tempo ho saputo fare mio. Perché se il marchio Lamborghini è divenuto nel tempo un brand unico ed immortale, un pizzico di questo miracolo tutto italiano lo si deve anche alla storia del suo fondatore, Ferruccio Lamborghini.

La sua è una storia come tante, fatta di sacrifici, sogni e coraggio. La storia di chi si è rimboccato le maniche ed ha iniziato a lavorare seguendo la propria passione, proprio come me, senza cercare scuse o alibi di qualsivoglia tipo e che, ha fatto della propria tenacia la sua forza.

Proprio questo è quello che ho sempre ammirato dell’uomo e dell’imprenditore Ferruccio, la capacità di non farsi mai abbattere dalle critiche e ricercare sempre nuovi stimoli. Molte storie ed aneddoti sono stati raccontati nel tempo sulla figura del dott. Lamborghini e ciò che ne è sempre emerso è la figura di un uomo carismatico e deciso ma, allo stesso tempo, fortemente legato ai valori della famiglia e della tradizione.

Proprio questa affezione all’uomo, oltre che al marchio, due realtà inscindibili nella storia del brand Lamborghini, suscita in me ed anche in altri appassionati, quel sentimento di nostalgia e rispetto che ci porta a tornare sempre un po’ bambini al cospetto di un “toro di Sant’Agata”.

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La sindrome del papavero alto: una lambo ti cambia, cambia chi sta attorno a te

Il mio sogno fin da bambino [ne parlo qui] era di arrivare un giorno a stringere tra le mani il volante di una Lambo, da sempre sinonimo di successo e realizzazione personale. Il coronamento di una carriera lavorativo-imprenditoriale che, come mi auguravo, si sta rivelando molto gratificante, ma io volevo e voglio tutt’ora fare di più.

Sarà proprio a causa di questo mio approccio tendente all’autorealizzazione personale, che al giorno d’oggi mi stupisco ancora di fronte ad associazioni troppo faziose e volgari tra il brand e l’opulenza. L’invidia è sempre stata una brutta bestia ma, specie nella nostra epoca fatta di condivisone d’immagini è divenuta per l’italiano medio quasi un chiodo fisso, una malattia sociale molto diffusa. [ne parlo qui]

Una bella macchina, una bella donna o una bella casa un tempo erano stimoli positivi che spingevano le persone a migliorarsi ed impegnarsi nella vita. Obiettivi verso cui tendere e non pretesti per denigrare il prossimo, evidentemente più maturo e realizzato; questo ciò che penso, questo è il mio mindset.

Così quando ho annunciato, con un’affermazione a metà tra il serio ed il divertito, che la celebre fabbrica della Lamborghini Trattori, fondata da Ferruccio nel 1948, sarebbe stata riaperta in occasione del Bull Days Motor Valley; molti mi hanno preso per pazzo. Di nuovo.

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Bull Days Motor Valley: l’omaggio alla terra della velocità

Invece l’imminente Bull Days Motor Valley, che andrà in scena il 16-17-18 settembre 2022, è estremamente vero e concreto. Vi anticipo infatti che sarà un Lamborghini show mai visto prima d’ora. Grazie al main sponsor Eurotarget, riapriremo in grande stile l’iconica cupola, sede per l’appunto della storica fabbrica dei trattori Lamborghini. 

Location emblematica che ospiterà per la prima volta al mondo, tutte sotto lo stesso cielo e sopra lo stesso manto stradale, supercar, trattori e monoposto Formula 1 a marchio Lamborghini.

Autentico coronamento di questo mio personalissimo traguardo, omaggiare in modo assolutamente originale un mito leggendario, Ferruccio Elio Arturo Lamborghini, immortale ed eterno, proprio a casa sua, Pieve di Cento.

Proprio la città che ha dato i natali al dott. Lamborghini e che ne ha visto crescere la caratura, da semplice imprenditore ad industriale di successo, a mente visionaria. Un paese incastonato nel cuore della Terra dei Motori, nel punto mediano della direttrice che collega i due capi di essa, Piacenza e Rimini.

In quasi 300 km di strada, lungo l’antica via Emilia, risiedono i moderni segreti della velocità, creazioni gelosamente custodite delle case automobilistiche e motoristiche più influenti e prestigiose del pianeta. 

Per questo nasce Bull Days Motor Valley, seguendo inevitabilmente il battito della mia passione, omaggiando una terra che con la sua storia ha saputo donarmi molto, in primis una ragione di vita: i motori. E in particolare le vetture che mi stregarono da bambino e che negli anni sono diventate parte integrante del mio essere.

La Fabbrica dei Trattori: Il Gran Finale firmato Bull Days & Eurotarget

Grazie alla partnership tra Bull Days ed Eurotarget, riapriremo per un giorno, simbolicamente, quella che un tempo fu la sede storica degli uffici Lamborghini Trattori; la prima azienda fondata da Ferruccio Lamborghini. La riapertura dell’iconica “Cupola” a Pieve di Cento, che ospitava l’ufficio del Cavaliere renazzese, vuole celebrare ideologicamente il 76° anniversario dalla fondazione della sua prima officina.

La storicità del momento richiede un’attenta ed adeguata organizzazione generale, il rispetto necessario al luogo ed alla sua incredibile storia. Una cornice di avvenimenti esclusivi ed ospiti prestigiosi andrà ad elevare la portata dell’evento, già di per sé unico.                                                                                                     

La presenza di lambo storiche e moderne, oltreché dei famigerati trattori marchiati Lamborghini, tra cui spiccano i modelli Carioca, il primo realizzato nell’anno di fondazione dell’azienda nel 1948, i modelli L e DL, nelle loro varie versioni insieme alla celebre edizione “Lamborghinetta”, evoluzione delle precedenti DL.

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Grande attesa poi per le special guest mozzafiato dal passato delle corse. Mi riferisco alle iconiche monoposto Lamborghini che gareggiarono nei primi anni ‘90 in Formula 1. Le Lambo 291 si uniranno in vetrina, vere punte di diamante della divisione Lamborghini Engineering

Una storia singolare che portò i motori V12 Lamborghini ad essere pubblicamente elogiati nel ’94 anche dal campione brasiliano Ayrton Senna.

Si tratta della prima volta in cui vengono riunite in un luogo unico ed iconico, riportandole “a casa” tutte le vetture che hanno segnato la storia, nelle sue sfumature più varie ed emozionali, della “casa del toro”: un vero e proprio pellegrinaggio alla mecca dei motori.

Un’occasione irripetibile, apice di un sogno condiviso da molti e di una partnership importante, quella con Eurotarget, azienda leader nel campo automotive, destinata a scrivere la storia. “La Fabbrica dei Trattori” è il nome di questo evento nell’evento Bull Days Motor Valley

Autentico show capace di emozionare rievocando i fasti del passato, scatenando un mix di sentimenti tra nostalgia, ammirazione e gioia. Simbolo d’imprenditorialità e visione che negli anni hanno portato sviluppo e benessere non solo al territorio centese ma nuova linfa a tutto il tessuto produttivo italiano: coraggio, passione, tradizione.

Mettere un piede nel passato per proiettarsi poi con nuovo slancio nel futuro, proponendo nuove ed incredibili opportunità di crescita e sviluppo per tutto il comparto automotive: questa la mission dei due brand, Bull Days ed Eurotarget, ingrediente fondamentale per puntare a un nuovo trionfo.

Scopri il programma Bull Days Motor Valley

Stefano Cigana

STRIKE BULL DAYS: approvato il piano di sviluppo per il potenziamento della divisione ENJOYRENT

Fondi d’investimento sostengono il marchio Bull Days EnjoyRent con 30 new entry di supercar Lamborghini e nuovi Bull Box in location europee. Un ingente restyling strutturale con proiezione al mercato americano nel 2026

Dopo l’annuncio ufficiale del 3 febbraio, con il quale nasceva di fatto un nuovo modello di business applicato al settore supercar rental & driving experience, si delinea oggi un altro traguardo. Il format in questione è nominato “ENJOYRENT”, dalla fusione dei concetti di “enjoyment” e “rent”. Grazie alla qualità dei servizi e del lavoro svolto, diversi fonti d’investimento hanno deciso di sostenere concretamente il marchio Bull Days. Supportando e potenziando la sua innovativa divisione rental.

Il piano di sviluppo approvato prevede innanzitutto l’acquisto di 30 nuovi modelli che entreranno da subito nell’arena Bull Days. A seguito dell’apertura e dei già notevoli regimi operativi del “Bull Box” di Monte Carlo, vero e proprio centro nevralgico nel Principato, verrà effettuata anche una seconda inaugurazione a Cannes. Con l’ambiziosa prospettiva di poter aprire successivamente altri Bull Box nelle principali città e metropoli europee.

Bull Days EnjoyRent diventa quindi a tutti gli effetti una struttura che si inserisce da protagonista nel mondo del luxury rental e nelle esperienze esclusive, in modo del tutto originale. Una delle sue particolarità, motivo di grande entusiasmo e appeal, è infatti la natura non-convenzionale delle vetture in vetrina.

Non canoniche supercar ma una vera e propria stirpe di belve a quattro ruote, ognuna con la propria anima e il rispettivo nome d’arte. Questa la chiave del successo internazionale della divisione rental by Bull Days. Insieme ad altri numerosi punti di forza, come ad esempio il rapporto qualità-prezzo e le cauzioni più basse del mercato.

UN’ARENA DI SUPERCAR UNICHE

Sveliamo ora in anteprima i modelli che entreranno nell’arena EnjoyRent. È previsto l’arrivo di una Lamborghini Tecnica color arancio xanto matt, l’ultimo e conclusivo esemplare della gamma Huracán. Accompagnata da altre serie speciali Aventador Roadster, per chi oltre ad amare la monoscocca in carbonio e la potenza del suo V12, ha un feeling innato con la velocità.

Ovviamente abbiamo pensato anche agli spiriti più off-road, amanti di libertà assoluta e avventura allo stato puro, con l’ingresso di configurazioni Urus senza precedenti.

Le new entry si uniranno così all’unica Lamborghini Huracán STO a noleggio in tutta Europa e alle altre fameliche luxury cars già nel ring.

Trasformare la passione in una struttura efficiente e innovativa

La proiezione è davvero entusiasmante. Bull Days EnjoyRent sta diventando il dispositivo privilegiato per trasmettere ad un pubblico sempre maggiore i valori della passione per il marchio del toro. Uno strumento creativo capace di attirare l’interesse degli appassionati per un futuro acquisto direttamente alla Casa Madre di Sant’Agata Bolognese.

L’EnjoyRent si configura quindi come un service all’avanguardia replicabile e dal grande potenziale imprenditoriale, commerciale e comunicativo. Ogni servizio è studiato nei minimi dettagli per rendere sempre più accessibile e diffuso capillarmente il brand Bull Days con la sua divisione luxury rental.

ENTRA NELL’ARENA BULL DAYS ENJOYRENT

STAY TUNED

Stefano Cigana

Let me explain with examples what High Poppy Syndrome is.

I explain with examples what is the High Poppy Syndrome: between fanciful hypothesis and social pathology

What is “Tall Poppy Syndrome“? It is a particular form of envy that consists in the difficulty of being able to genuinely appreciate the successes of others without feeling annoyed. That annoyance that then evolves, each at his own pace, into strategies to demolish the opponent. An opponent who may also be a “friend”!

In fact, it is well known that we prune the flowers that grow more than their neighbors, so as not to disfigure the lower ones. Hence the name of the “tall poppy”.

The syndrome expresses the aversion generated by individuals who manage to stand out in a particular field. This feeling is not really a form of envy, it is more of an emotional reaction to the success of others that inevitably highlights their limitations.

Criticize, discredit, slander. These are the routine weapons of those affected by this bad habit! [Find out more in the dedicated article].

From 2017 to today, we have worked to create an event that has achieved the goal of bringing together a group of entrepreneurs and businessmen united by being all owners of a Lamborghini car.

A community that, by living its passion for the Tori di Sant’Agata on a daily basis, has managed to strengthen the image of the territories it has crossed, the human relationships it has created, the companies and people it has involved. A true luxury experience with a high emotional impact capable of making everyone happy: owners, enthusiasts, children and the simply curious.

It’s as if…

upon reaching this milestone, some subjects more or less directly linked to the Mother Company had decided to wage war on me!

As the event you create reaches the international stage, it expands its community and successfully establishes itself worldwide. It becomes a true lifestyle phenomenon capable of attracting top brands and influential figures.

It’s as if…

at that very moment, an internal group joined forces to sow the famous “discord”, clumsily attempting to replicate the format.

It’s as if

those individuals who had initially collaborated to give birth to the first Bull Days, began phoning everyone to say they were no longer going to Bull Days, feeling dispossessed.

It’s as if…

of the friends I’ve already written an article about, actually stood by me with the intent of helping to cut the poppy.

Of course, these are just examples to better explain the Tall Poppy Syndrome through the activities that everyone knows me for. The impressive thing is that in certain environments these things really happen. Very often those who are victims, out of fear, do not even talk about it.

It then becomes an attitude that tends to oppress the individual. A premeditated conduct put in place in order to cancel what has become the enemy. Those who have the misfortune to come into contact with those who adopt such behavior, inevitably become victims.

An anti-meritocratic mechanism is thus triggered, harmful not only to the health of the individual but also to that of businesses.

But fortunately large companies like Lamborghini have a Code of Ethics and managers who are very attentive to the fundamentals of this important moral instrument, thus preventing such actions from taking hold.

Unfortunately, these devious dynamics constitute, elsewhere, a real social model based on envy. An attitude of provincialism that inhabits small minds.

My thanks go to all the people I have mentioned directly and not. To all those I have met in this wonderful journey towards the fifth anniversary.

Stefano Cigana

With Fabio Lamborghini: a friendship ignited by my passion for Lambo cars

Fabio Lamborghini: "This is the first time someone else has told me the story of the Lamborghini family."

I met Fabio Lamborghini at Top Marques in 2015. There the spark of a true friendship was ignited, founded on the common passion for the Tori di Sant’Agata. A gentleman with an undisputed stylistic flair, an authentic symbol of successful entrepreneurship rooted in family values. An important story that lives again in the innovative brand that bears his signature: FL Fuoriserie.

THE MEETING IN MONACO IN 2015

I was at Top Marques, illuminated by the rays of the sun, the reflections of the waters and the supercars of the Principality of Monaco. It was the first time I was developing a communication project in the prestigious Côte d’Azur. At that moment, my gaze was drawn to a very special Lamborghini-branded tractor. Almost an unexpected presence in that context.

It was the first example of a limited series of five to celebrate the 100th anniversary of the birth of Ferruccio Lamborghini. In front of it was a man, with visible oratorical skills, who was narrating the history and technical characteristics of that vehicle and what it represented.

So I decided to approach him and listen. I told him that I, too, knew that this particular tractor was originally from Cento di Ferrara, just like its legendary founder.

At that point I realized who that man really was: he was Fabio Lamborghini, the grandson of the legendary Ferruccio.

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Before long, we ended up talking about the entire epic of the iconic Toro brand, from farm vehicles to daring super sports cars.

Noting my expertise and great passion, Fabio exclaimed, “This is the first time someone else has told me the story of the Lamborghini family.” The best compliment he could have paid me.

Today, years later, I’m convinced that fate got in the way of that meeting.

GUEST STAR OF ALL BULL DAYS

Fabio Lamborghini, besides being for me a great entrepreneur, is first of all a great friend. A man who represents the most authentic values of the four-wheeled bull: passion, skill, knowledge, commitment, respect and sacrifice.

The moral pillars and typical characteristics of the owner of Lamborghini. At the base always the tenacity in the work and the attitude to enjoy the beauties of life.

Fabio has been a guest at all editions of Bull Days. From the first one between Veneto and Friuli up to the following roadshows between territories and iconic cities, such as: Siena, Pisa, the Carnic Alps, Florence and Venice. He has become a ritual presence in what has become a worldwide phenomenon, synonymous with luxury cars & experiences.

FL FUORISERIE: the style signed by Fabio Lamborghini

FL Fuoriserie is a brand of new conception that represents the refined elegance and revolutionary style of its inspirer, with an unmistakable charm.

Its products are a model of high Italian excellence and are distinguished by exclusivity, uniqueness and high perceived quality. Combining the intrinsic values of Italian tradition and its innovation. A reflection of their creator’s life, a life lived in a dream and with a strong “Fuoriserie” character.

 

“My origin in an agricultural context and my passion for wine lead me to create in 2018 my personal selection of Wines, made with the best Italian grapes and with the names of people, places and memories, which have been a fundamental part of my life”.

Fine wines, craft beers, fashion accessories are the main protagonists of the exclusive FL Fuoriserie selection.

Stefano Cigana

Road ‘n’ Leather: Matchless London dresses me in the Bull Jacket

Official tester for the historic London brand adored by Kate Moss, Arnold Schwarzenegger, Daniel Craig, Dwayne Johnson, Jason Statham

Matchless, Britain’s oldest motorcycle brand, ridden by legends such as Marlon Brando and James Dean. Since the 1950s it has been a legendary style icon. In fact, the Matchless London clothing line is an irresistible magnet for celebrities such as: Kate Moss, Arnold Schwarzenegger, Daniel Craig, Dwayne Johnson, Gerald Butler, Tom Hardy.

A tradition celebrated over the years by winning pilots, pioneers, revolutionaries, inventors, daring industrialists, all figures who knew how to fight, resist and win.

Appointed official tester of a unique product, made with experimental and futuristic materials, I will wear the high design garment during the upcoming Bull Days Serenissima. A new “wild & on the road” spirit. In perfect biker style, but this time aboard a Lamborghini.

MATCHLESS: road & leather attitude since 1899

An iconic brand, symbol of an authentic and divergent lifestyle, one of the few 19th century brands still intact. It is in fact since 1899 that the legendary motorcycles of the British company enrapture the hearts and souls of an increasingly wide audience.

A company born from a pure passion for the road and all that it represents. Freedom, directness, speed and the pleasure of discovery. An inner fire, an innate nature for non-conformism, innovation, a bold and ardent look that goes beyond rules and limits.

It all began with the attention to the safety of motorcyclists, leading the English company to put into production the first clothing designed specifically for real bikers. A line born on the road and for the road. It was the beginning of another successful company branch.

This is where Matchless’ exceptional know-how in leather processing originates. An intuition that also made it the first motorcycle manufacturer to work on rider safety. A pioneering perspective to design safe, high-performance, technical clothing, as well as capable of reflecting the link between two wheels and elegance.

Leather jackets, outdoor clothing and accessories for men and women soon joined the company’s core business on a global scale.

The balance between grit, strength and grunge effect, the perfect fit and the huge company heritage are among the main elements of the appeal that made the brand collect followers all over the world.

matchless kate moss

ICONIC UNIVERSE: between cult movies and VIPs

An irresistible magnetism that has made many celebrities fall in love. Today Matchless’ iconic pieces are worn by public figures such as His Holiness Pope Francis, Bill Clinton, and movie stars like Dwayne Johnson, Gerald Butler, Tom Hardy and Daniel Craig.

Featuring Kate Moss, Cara Delevigne, Mark Wahlberg, Jason Momoa, Jason Statham, James McAvoy, Bella Thorne, Bradley Cooper, Michael Keaton, Ben Affleck, Harrison Ford, Michelle Rodriguez.

Domino effect of this appeal: Matchless produces limited editions for the world of cinema and entertainment. In fact, it collaborates with Hollywood productions and has made numerous jackets for major films, such as: James Bond Spectre, Star Wars, The Expendables 3, Avengers 2, Batman vs Superman, Blade Runner 2049, Dunkirk, Spiderman Homecoming, Transformers The Last Knight, Fast & Furious 8, Terminator Genisys, just to name a few.

“Where There’s A Road, There’s A Matchless”

Founded in London by Henry Collier, it is now an absolute icon of ultra-elegant clothing for motorcycle enthusiasts. Between 2012 and 2013, the company was acquired by Michele and Manuele Malenotti, the two Italian brothers former owners of Belstaff, another famous brand in the industry.

Inaugurating an important advertising campaign that saw Kate Moss enter the scene as testimonial of the women’s line and Andre Van Noord in the men’s one. Luxurious leathers, exclusive and with a vintage touch. Antiqued leather biker jackets, waxed cotton garments, boots and sneakers with used effect leathers.

All immortalized by the lens of Terry Richardson, a true institution in fashion photography.

The Malenotti family is leading the legendary Matchless brand on the road to technical and high-performance fabrics. For outwear that is increasingly off-road and oriented towards the fusion of motorcycling and design.

A relaunch plan of the brand aimed at combining the classic and the tradition of Matchless with the innovation and the quality of Made in Italy.

Official Tester for Matchless: following a tradition of stars and self-made men

When you put your heart and mind into what you do, when you perfect yourself day after day to push your limits, that’s when victory becomes a simple consequence. This philosophy, espoused 100% by Matchless London, is the same one I personally cultivate.

This very important and prestigious synergy, which will enter the track for the first time at the Bull Days Serenissima on September 24-25-26, is the confirmation that my person is becoming a recognized brand.

I believe that being front-man of the Bull Days Luxury Experience has certainly played a key role in the birth of this bond. The passion for speed and for the universe of motorsport are the essential common point with the ideology of the historic British brand.

The shared creed is the active and on-the-road lifestyle. To have the courage to dare, to rebel and to reach one’s goals. This is the common essence between the brands Matchless and Stefano Cigana.

THE BULL JACKET

The Matchless R&D department, for the occasion, has created a garment specifically designed with mobility-related performance and technological features. The jacket is in fact made of a brand new sustainable nappa leather, strictly made in Italy.

The garment has the name of Bull Jacket. Inside it has a brand new lining that allows great breathability and can be used when driving Supercars and Hypercars. The garment will be available on matchlesslondon.com at Bull Days Dubai.

In addition Matchless, for the Bull Days Serenissima event, has created a brand new backpack, with the name Reflex Backpack, with details designed for mobility and reflective at night lights. It is already available online at matchlesslondon.com.

Stefano Cigana

hotel excelsior venice lido

HOTEL EXCELSIOR: luxury between the history of cinema and the romanticism of Venice

The Hotel Excelsior Venice Lido Resort is the Myth of Venice Lido that will also host the Bull Days Serenissima

Hotel Excelsior is an oasis of peace and relaxation that comes to life in a fairy-tale five-star luxury palace. A luxurious and iconic resort, always loved and frequented by the international jet-set. Every year the Mostra Internazionale d’Arte Cinematografica, transforms the rooms of the Excelsior into a film set. A legendary hotel that will also host the Bull Days Serenissima.

The red carpet destination of the Excelsior will bring Bull Days crews to immerse themselves in the multifaceted atmosphere of the Venice Lido. An oasis of tranquility and absolute glamour, an island with the flavor of Belle Époque.

A strip of land that divides the Venetian Lagoon from the Adriatic Sea. An idyllic place adored by poets and writers such as Thomas Mann and Lord Byron. The supercars of the Bull Days will cross landscapes with breathtaking views, among elegant Art Nouveau villas, long golden beaches and the changing colors of a rich and exciting ecosystem.

hotel excelsior venice lido

THE EXCELSIOR: quintessence of the 7th Art

To host the luxury experience dedicated to the luxury brands, the prestigious Hotel Excelsior. A structure of great charm and Moorish architectural charm. Here contemporary luxuries sit harmoniously alongside the well-preserved splendor, with an awareness of its historical-artistic and touristic-social value.

The Venice Film Festival was based here during the first edition in 1932, which together with the opening of the summer venue of the Venice Casino, expanded the audience of the beautiful world orbiting in its halls already at the beginning of ‘900. The first edition of the festival was staged on the Tropicana terrace of the Excelsior.

A kermis entered in the chapters of the history of cinema, to which participated numerous Hollywood stars including Greta Garbo, Boris Karloff and Clark Gable.

 

Since then, movie stars, intellectuals, royalty, politicians and influential figures have stayed in the now famous resort on the Venetian Lido. Among them: Winston Churchill, the Duke of Windsor, Johnny Depp, George Clooney, Sandra Bullock, Ingrid Bergman, Gina Lollobrigida, Sophia Loren, Brigitte Bardot, Claudia Cardinale…

A hotel that is also a film set. In the spectacular Sala Stucchi you can still breathe in the magical atmosphere of Sergio Leone and the music of Ennio Morricone. In fact, scenes from the cult movie “Once Upon a Time in America” with Robert de Niro were filmed here.

The contemporary editions still see the traditional catwalk, at the arrival of the international stars, in the setting par excellence of the luxury Hotel Excelsior. Wonderful five-star accommodation that offers itself as a guest of the highest level for those who, getting off the boats, go towards the celebration of the cinematographic art.

hotel excelsior al lido di venezia

Among the Best International Hotels

The Excelsior, recognized as Best Beach Hotel at the Tatler Travel Awards 2021, offers a unique and exclusive luxury experience. The private beach equipped with elegant Cabanas, modern and striking cabanas with veranda. The sea view suites with ad hoc services such as the Suite Ambassador: a personal assistant completely dedicated to the guest.

The indoor and outdoor spaces are designed to ensure unforgettable emotions: the Elimar Beach Bar and Restaurant, the Tropicana Restaurant, the legendary Blue Bar, are the perfect places to enjoy fine food and wine experiences.

The relaxing heated swimming pool, the fitness center, the possibility of organizing unforgettable events, of practicing water sports, private helicopter flights, exclusive visits and excursions among the art and nature of the lagoon, make the Excelsior a point of reference for international hospitality.

A location of rare beauty, just minutes from Piazza San Marco.

Stefano Cigana

emanuele capozza

I’ll tell you the artist who gifted me the painting of the bull, symbol of Bull Days

Painted in oil by Florentine painter Emanuele Capozza, the "bull" is now in the Venetia Communication digital hub of Motta di Livenza.

After being among the partner artists at Bull Days Tuscany Reloaded, Florentine painter and architect Emanuele Capozza paid me a tribute by donating his work. From Florence to Motta di Livenza, this is the journey of Capozza’s “bull”, up to the headquarters of Venetia Communication. A symbolic act for the events and activities I develop in Italy and abroad.

 

The painter Emanuele Capozza

Emanuele Capozza was born on March 15, 1977 in Florence, where he graduated from the Faculty of Architecture. Passionate and lover of drawing since childhood, he decided in 2006 to pursue a career in art. Since then his painting technique explores the value of matter, through the use of plaster, plaster and stucco on wooden board.

For the artist, the wall is not just any surface, it is instead a window wide open to the soul of the painter and the viewer. The imperfections of the materials, as if they were alchemical elements, change their condition. They rise to aesthetic preciousness and become a distinctive character, a real physiognomy of inner landscapes. Unconscious landscapes of great beauty.

Capozza also uses the fresco technique, learned and matured since 2012. In recent years, the Florentine artist has been focusing on perfecting life drawing. Thus following the ancient and prestigious Renaissance tradition of his hometown.

“Because one thing there is that is noble, which is el his foundation: and this is el disegno, and all how many other reasons are weak compared to this. See that whoever has this does the one and the other well” cit.

emanuele capozza

Art strategy in my business models

It is not rational thought, it is art that sets us apart from other earthly creatures. It is the unique language, the distinctiveness of Being Human. Art does not end around the physical and object boundaries of a work. It is not something we can simply enclose in a frame, a trunk, or a room.

As the twentieth-century Avant-gardes pointed out, if art is life, then life can also be is art. This unique form of creativity thus becomes a lifestyle devoted to beauty, originality and happiness.

For this reason, in the luxury experiences I develop around the world, I always want to give the right space to art and artists. Creating cross-sector events with a strong emotional impact is the strength of the business models that I activate in the most beautiful dream locations on the planet.

Stefano Cigana

Discover the artist Emanuele Capozza >

Visit Bull Days, the luxury experience I created in 2017 >

Visit the website of Venetia, the communication & public relations company of which I am CEO >

luxury car rental maranello ferrari

Crisis of the rentals in Maranello VS formula “Bull Days” for the revival

Rentals & Services Bull Days: the new horizon of the Luxury Car Rental sector

The crisis that began in 2020 is not sparing even the historic companies in Maranello that deal with luxury cars. Some of them risk closing down for good. It is in fact the entire car rental sector that is sounding a worrying alarm. I believe that changing and evolving the Luxury Car Rental format becomes even more urgent today.

The effects of the crisis: no one is renting the Reds

The alarm comes directly from Push Sart, one of the leading companies at national level in the rental of luxury and sports cars. The company, founded in 2009 in Maranello, provides exciting test drives on road and track. From the beginning, providing unique and unforgettable experiences in the iconic “Land of Motors” has been Push Start’s mission.

“We work with tourism and we still can’t see the light,” manager Stefano Giuliani revealed to journalists from the Gazzetta di Modena. Convinced that the cause is the declining trend of foreign tourists, ready to come to Maranello for test drives. The reduction in international travel is upsetting the balance of the sector.

“We were always open, seven days a week. Now, the situation has changed,” explains the company manager.

I think it’s a very serious situation, which is leaving many other companies in the lurch. Is the insistence on adopting the same strategies over and over again an accessory to this crisis?

luxury car rental

Bull Days Rental: between Luxury Experience Pack and Test drive in dream locations

I started from this open question, analyzing the world of luxury car rental, to identify alternative solutions. Even in this case, being dynamic and having an overview is not only important, but even fundamental.

That’s why I decided to evolve the rental formula of Bull Days, the luxury experience I created in 2017. How? By expanding the offer, redesigning the services signed Bull Days and, above all, devising real tour packages.

Building on the consolidated heritage, the new “Luxury Experience Pack” gives fans the chance to relive the exciting and spectacular roadshows of the Bull Days editions. A dream tour through breathtaking routes and locations: the beauty of Tuscany, the charm of Monte-Carlo and the French Riviera or the multifaceted charm of the North-East. In the same places, with the same tastes, among the same luxuries.

We are also organizing test drives on the basis of the three-year program of the next editions. Driving Experiences with important partners in international stages, equally exciting. The perspective is to be able to develop more and more moments of this type, dedicated to the Bull Days Community and beyond.

Click and discover the Rentals & Services section of Bull Days >

Stefano Cigana

luxury car rental bull days