Entries by stecng

The dream of signing a series of artworks dedicated to the Principality of Monaco

"80 Grande Vitesse": the debut of a replicated collection on officially licensed Monte Carlo High-end products.

I’m pleased to present the first in a series of works, officially dedicated to the Principality of Monaco and bearing my signature, entitled “80 Grande Vitesse.” The original is located in Monaco, and was created to celebrate the 80th anniversary of the Grand Prix.

The “80 Grande Vitesse” is more than just a licensing operation. It is a sensory experience that blends tradition, innovation and art in a single numbered, certified and signed bottle. The original was created to interpret the emotional legacy and prestige of the Grand Prix, embodying the very essence of the Principality of Monaco, which has always been able to influence the collective imagination.

The multiples will be replicated on a very select series of collectibles that we have been working on for more than two years with the FENICE team. The first company that married this project from the beginning are DISTILLERIE TOSOLINI, securing worldwide exclusivity by celebrating their 80th anniversary (like the grand prix) with a limited series of 300 pieces that have gone down a storm among collectors.

Monte Carlo is synonymous with excellence, elegance and prestige. Its representation in this work of art gives the distillate an aura of authenticity and a direct connection to a world of luxury and glamour. This is not only a fine distillate, but a symbol of a sophisticated and fascinating lifestyle.

Finally, I would like to emphasize how this collaboration is a shining example of how art can merge with business to create something truly extraordinary. In addition to being a high-quality product, the “80 Grande Vitesse” is a tribute to history, culture and the very essence of luxury, celebrated through an authentic liquid work of art.

Moreover, it is important to highlight that this operation stands out as a perfect example of art licensing. An innovative project capable of rising above all standards thanks to the exclusive charm and history of the Principality. The combination of the art inherent in the “80 Grande Vitesse” and the prestige of Monegasque licensing creates a unique and fascinating experience that captures the imagination.


Prova d'autore
Prova d'autore

Veneto Creative District: the epicenter that projects young talent from Veneto into the world

FENICE's Italian division focuses on creativity and talent increasingly in demand in Middle Eastern markets, where it is already established

Over the years, FENICE, a strategic communications firm headquartered in Monte Carlo with branches in Dubai, Panama and Italy, has been constantly redefining the boundaries of innovation in the field of business & branding strategies and beyond.

In 2023, FENICE made an important and transformative decision: it decided to renovate its original department established in Italy in 1998 in Motta di Livenza, province of Treviso. This metamorphosis led to the transformation of “Venetia Communication” into “Fenice Italia“, integrating the Italian office as the sole production hub for the international Fenice brand.

This choice is not accidental: Italian creativity, but particularly that of the Veneto region, totally shifts the needle of the scales for this aspect throughout the FENICE group.

From Venetia Communication to Fenice Italy

The rebranding is a sign of profound transformation. Fenice Italia is now positioned as a true creative district, a talent hub where Italian and international creativity converge to give life to strategic communication projects destined to shine in global markets.

The evolution from a local entity to a global creative district is fueled by the desire to export and preserve Italian and Veneto’s creative wealth outside the geographic boundaries of the peninsula to key international destinations. The Middle East emerges as one of the areas of greatest interest for FENICE, a region in constant economic and cultural growth that enthusiastically welcomes innovation and creativity

The decision to integrate the original Italian location is therefore part of a broader strategy to export Italian creativity and talent to global locations where they are best valued and understood. The goal is to create a lasting impact by amplifying the skills and experience accumulated over the years to the highest levels.

A Creative District oriented to the Middle East market

The shift in perspective is a clear response to the growing demand for creativity and strategic communication services in the Middle East. FENICE’s “Veneto Creative District” has already become a key player in this region, where the fusion of tradition and modernity creates fertile ground for creative expression.

A creative business model that has already gathered important results, in real estate and beyond, with realities such as: Binghatti Developers, Bugatti, Jacob & Co, Trillionaire Residences.

FENICE has thus consolidated itself not only as a provider of strategic communication services, but as a catalyst of ideas and innovations, actively contributing to the growth and diversification of the markets in which it operates.

VENETO CREATIVE DISTRICT: a bridge between nations and leading markets

FENICE’s creative district is not just a place of production, but a true bridge between territories and cultures. The group is thus fostering synergy between local and international talents, creating an environment that celebrates constant innovation and stimulates the creation of unique and relevant content for the Middle East and Monaco markets.

Never forgetting that creativity is the true engine of human progress. While ambition and talent are the indispensable ingredients to power it.

THE LAMBO BOSS: They told me I couldn’t do it.

The book being released exclusively on AMAZON

This is not a book celebrating Lamborghini, it is a cross-section of contemporary, typically Italian society, where enterprising people are fought by any means.

Through this autobiographical narrative I will tell about the dreams, obstacles and triumphs that made me become “the Boss of the Lambo.” It all stemmed from my genuine and visceral passion for the cars of the bull and for the story of Ferruccio Lamborghini. A tenacious passion that had to come to terms with the lights and shadows of the world of supercars and beyond.

I will unveil backstories and uncomfortable truths shedding light on the broader hidden mechanisms that govern the “bel Paese”. Drawing a single conclusion: fighting the bad apples of obstructionism and envy is the only viable road to ensure the real freedom of individuals. Road I decided to take in lambo.

The book, translated into 20 languages, will be available exclusively on Amazon from January 31, 2024.

Copertina libro A4 def - ENG


After the book also ready series on digital terrestrial in 2024.


Bugatti Residences by Binghatti: “l’Art de Vivre” takes shape in historic event signed FENICE Monte-Carlo

Alongside Binghatti & Bugatti, FENICE MONTE-CARLO materializes in Monaco the iconic Emirati project that reimagined "the Art of Living" in the heart of Dubai

With the big event of the summer signed “Bugatti Residences by Binghatti“, Monaco-based business intelligence FENICE Monte-Carlo was able to exceed all expectations. The first meeting of the futuristic Binghatti & Bugatti project that took place on August 12-13-14 in the land that inspired it, the Principality of Monaco and the French Riviera, was able to achieve the highest manifestation of the original idea.

[Here is the previous article in which I discussed it]

“Bugatti Residences by Binghatti” is a real estate & lifestyle project, the result of a revolutionary collaboration between two visionary brands, Bugatti and Binghatti. A vision that aims for the highest excellence inspired by the beautiful atmosphere of Monaco and the French Riviera.

A project born from fluidity, inspired by indigenous nature, stimulated by the Art de Vivre of the French Riviera to capture the purest essence of the Côte d’Azur. Authentic demonstration of excellence to shape an engaging sculpture in iconic Dubai. A real estate idea that is a tribute to the Riviera’s flair, following a clear and decisive leitmotif: create the incomparable.

This is the ideology, the background, the conceptual fabric that FENICE Monte-Carlo has materialized in the perimeter of the legendary Principality. Making things happen, for all intents and purposes.


The birth of an icon: the hyper-tower is poised to become an architectural landmark, derived from the DNA of Bugatti and Binghatti. Inspired by the world’s most eminent structural masterpieces, Bugatti Residences by Binghatti is not just an addition to the Dubai skyline, but a new icon destined to stand the test of time.

“The hyperform” of Bugatti Residences is characterized by subtle contours and flowing lines. From every angle, the facade offers a new perspective, creating a visual mystique, an exquisite sculptural work that forms a spiritual sense of flow and movement.

Imagine waking up to the sound of waves crashing on the shoreline and looking out onto your terrace to enjoy the enchanting view of your private beach.

The architectural form of this iconic real estate structure is thus inspired by the timeless and international appeal of the French Riviera, depicting L’Art de Vivre in a truly unique way.


Inspired by Bugatti’s iconic supercars, the hyper form is designed to embody the essence of the brand’s ingenious and visionary spirit, evoking Bugatti’s signature sense of exuberance and refinement.

The hyper form features high-end finishes, exquisite craftsmanship and the latest state-of-the-art smart home system derived from Bugatti’s DNA: always challenging the impossible.

The Monaco-Dubai-Italy-Panama asset is elevated

The “Bugatti Residences by Binghatti” event not only reconfirms the business asset between Monaco, Dubai, Italy and Panama, but elevates it to a higher level of prestige and style.

It is a tangible symbol of how the world can be connected in amazing ways, demonstrating that collaboration and shared vision can create works of extraordinary beauty and meaning.

This extraordinary collaboration between the realities of these regions exemplifies a unique link between different places, highlighting the importance of a global vision and a joint commitment to excellence. This synergy is not just a meeting of worlds, but an indelible mark on the history of luxury real estate.

FENICE DUBAI in the heart of the BRICS area

It is thanks to these important achievements that after FENICE Monte-Carlo, FENICE Dubai will also open. In the heart of the BRICS area, with already established business relations.

Indeed, the UAE’s recent historic inclusion in the BRICS bloc is a testament to the nation’s strengths in building positive international multilateral partnerships.

As a trusted economic and trading partner, the UAE has supported global peace, security and development efforts and will continue to drive change through events such as the upcoming COP28.

As a member of BRICS, I believe the UAE will lead resolutions to address unprecedented challenges that require collective efforts. With the aim of shaping the development of a new global economy.


Stefano Cigana


Bugatti Residence by Binghatti: Luxury Real Estate project on Dubai's next skyline icon takes shape

We are excited and honored to announce that the prestigious developer Muhammad BinGhatti has commissioned our team to develop the BUGATTI RESIDENCE events, a groundbreaking collaboration between two visionary brands, Bugatti e Binghatti. This exciting partnership will create an innovative real estate development in the heart of Dubai, inspired by the beautiful atmosphere of the French Riviera and the Principality of Monaco.

The exciting project was unveiled with great emphasis and glamour at the Coca-Cola Arena in Dubai on May 24, 2023, with the participation and support of two prominent figures: Mate Rimac, CEO of Bugatti Rimac, and Muhammad BinGhatti, CEO of Binghatti.

This initiative marks the beginning of a new era in the real estate world, combining Bugatti’s artistry and technological innovation with Binghatti’s unwavering passion and commitment to excellence.

The futuristic design of BUGATTI RESIDENCE reflects the elegance and style typical of the French Riviera, while the choice to have it born in Dubai adds a touch of unparalleled modernity and grandeur. The Principality of Monaco, with its reputation for luxury and sophistication, is the ideal setting to host the project, which promises to be the must-see event of summer 2023 on the French Riviera.

This extraordinary collaboration not only confirms our strategic communications model as an international benchmark for building the highest level of relationships, but also represents an important step forward by FENICE Principality of Monaco in the real estate sector.

Thanks to the trust and opportunity granted to us by Binghatti and Bugatti, we will be able to demonstrate once again our ability to create meaningful connections between prestigious brands surrounded by a profiled and exclusive clientele.a

BINGHATTI DEVELOPERS: the art of properties

Binghatti Developers is a real estate development company active throughout the UAE with an investment value of more than AED 10 billion in a portfolio of more than 40 projects and is currently operating in several areas in Dubai including Business Bay, Dubai Silicon Oasis, Al Jaddaf, Dubai Marina, Jumeirah Village Circle, Liwan and Dubai Land Residence Complex, as well as a mega commercial project in Abu Dhabi covering an area of 1 million square feet and worth more than AED 500 million.

The company has bold expansion plans in the coming years, focusing particularly on growing its real estate portfolio in Dubai.

As an award-winning developer with a proven track record, Binghatti Developers has established itself as a pioneer in both real estate development and architecture. Binghatti Developers has acclaimed respected status in the real estate industry and is among Forbes’ top 100 real estate companies in the Middle East.

With an accolade of awards under its belt, Gulf Real Estate – Best Real Estate Off Plan Project, MENA Green Building Awards 2018 and 2017, Cityscape Awards 2018, Arabian Property Awards 2018 and 2017, and Government of Dubai – Best Real Estate Tycoon Awards, these are just some of the achievements Binghatti Developers has received over the years.

If comparable, it is no longer BUGATTI


BUGATTI needs no introduction. It has been at the top of the automotive industry for more than 110 years, creating the most powerful and luxurious cars in the world. Every car made since the company was founded by Ettore Bugatti in 1909 has been desired by collectors and praised for its comfort, design, technology and performance.

Bugatti a Monaco

BUGATTI: the pinnacle of performance and experience

Throughout its history, BUGATTI has had a series of ingenious custodians, each of whom has ushered in a new era with his or her own individual blend of art and engineering excellence. The legendary brand has records in its DNA: it created the first hypersport car, the first production model to exceed 1,000 hp and 400 mph. And also the first production vehicle to break the 300 mph barrier.


BUGATTI’s ethos of excellence in design and engineering extends far beyond the automotive world, with an inspiring range of BUGATTI products and experiences that bring the magic of Molsheim to enthusiasts around the world. Every product that bears the famous BUGATTI “Macaron” must uphold the BUGATTI brand values: Dedication, Excellence, Courage.

SAVE THE DATE: 12-13-14 AUGUST 2023

Toward the event of the summer, organized for Bugatti and Binghatti, in the enchanting setting of the Monegasque Principality and the iconic Monte Carlo Yacht Club.


Working with two iconic, renowned companies committed to creating extraordinary solutions is a unique opportunity for us. We are extremely proud to be an integral part of this exciting project. We look to the future with enthusiasm and determination, confident that BUGATTI RESIDENCE will represent a milestone in the luxury real estate landscape in Dubai and beyond.

We thank Muhammad BinGhatti and his entire team for the trust placed in us, and we are ready to exceed all expectations to turn this vision into reality. We are all working to give birth to a grand event capable of perfectly reflecting the charm that BUGATTI RESIDENCE, the next icon on the Dubai skyline, represents.

Keep following us for more updates on this top project that is already marking a new chapter in the history of luxury real estate.

Stefano Cigana

FENICE: Monaco’s leader in major events and luxury

FENICE Principality of Monaco: business intelligence company confirms and consolidates its international asset

FENICE Principality of Monaco has become one of the leading companies in business intelligence, particularly in the field of events and luxury. Founded in Italy in 1998, FENICE is now in the heart of the world’s most famous principality, a strategic flywheel from Monaco to the entire globe. The company has extensive experience in providing high-quality information and business solutions to its clients, ranging from luxury companies to major international events.

The company has developed a strong reputation for its ability to provide clients with accurate and timely information, thanks to its extensive network of contacts around the world. This has enabled FENICE to become a cross-sector leader in the international event and luxury industry.

In recent years, FENICE has attracted the attention of investors for its ability to consolidate the international luxury network. The company has been able to provide information on emerging trends in the luxury world and help its clients capitalize on these trends.

In addition, FENICE has been able to adapt quickly to changes in the market, offering customized business solutions to its clients. This has enabled the company to remain competitive and maintain its leading position in the industry.

With its extensive network of contacts around the world, FENICE is able to generate unique synergies, helping its partners capitalize on emerging trends in the luxury world. The company’s ability to adapt quickly to market changes makes it a forward-looking company of great value to its clients.


The achievements and growing worldwide appeal around the FENICE company is also thanks to its philosophy and credo. “The ability to make things happen” is the key to the success that the FENICE team is achieving.

Making things happen means knowing how to activate highly emotional communication strategies capable, thanks to high-profile networking activities, of amplifying brand awareness by giving great visibility in new product launches in the market.

Knowing how to cultivate and nurture a profitable ecosystem is key to establishing valuable synergies capable of shaping any project. Elevating it on a global scale through existing major media and business devices.

FENICE Principality of Monaco thus covers a strategic role in an operational domain with few competitors that can match its experience and vision.


Stefano Cigana


Why join and partner with the world's largest community of Lamborghini luxury car collectors?

Discover 10 very valid reasons to join the Bull Days Community. International network of business-people that now has more than 1,500 members in the global jet-set.

1. Unprecedented visibility:

Bull Days gives you the opportunity to reach a large community of business figures, representing a high-level and influential audience. The media impact generated by this event allows you to gain unprecedented notoriety for your brand.

2. Privileged access:

Bull Days gives you privileged access to exclusive events held in the capitals of luxury and beauty. You can attend star-studded galas, fairs, and events where you can interact directly with a high-profile clientele.

3. High-level networking:

Bull Days allows you to establish business relationships with other luxury companies and professionals. You can make valuable connections and initiate beneficial collaborations for your brand.

4. Marketing opportunities:

Bull Days offers numerous marketing opportunities to promote your brand. You will benefit from sponsorships, partnerships, and advertising campaigns that will allow you to reach an audience highly interested in the world of luxury.

5. Credibility and prestige:

Bull Days gives your brand an image of credibility and prestige. Participation in high-level events and association with an exclusive community of entrepreneurs increases the perception of value of your brand.

6. Market Expansion:

Bull Days offers you the opportunity to expand your market presence. With media exposure and connections created, you can reach new customers and open new markets for your business, including using licensig.

7. Synergies with other brands:

Bull Days allows you to create synergies with other brands in the luxury industry. You can collaborate with companies that are complementary to yours and create packages or special offers for network customers, thus increasing the overall value to consumers.

8. Unique experiences:

Bull Days organizes unique and unforgettable experiences for its members. You can offer your customers the opportunity to participate in exclusive events, special test drives or luxury vacations, thus creating an emotional and lasting bond with your brand.

9. Knowledge sharing:

Bull Days encourages knowledge exchange and learning among members. You will benefit from the experience and expertise of other participants, improving your entrepreneurial skills and gaining new ideas for developing your business, in exciting moments of pure passion.

10. Sponsorship opportunities:

If you are a company interested in sponsoring Bull Days, you will enjoy a number of exclusive benefits. Sponsorship will give you wide visibility and the chance to reach a high-level audience, strengthen your notoriety and increase business opportunities.


FENICE: Monaco-Dubai-Italy-Miami axis flies

Young Monegasque business intelligence, after one year of development, opens doors to investors to consolidate international luxury network

Fenice, the landmark of Monaco’s strategic business, materializes after its first year of development. Established in early 2022 as a gateway to Monaco’s business, it will reach full operation in 2023 by consolidating the Monaco-Dubai-Italy-Miami axis.

Fenice – Principality of Monaco reaps the fruits of a year made of innovative transnational projects, public relations of the highest level, enhancement of its strategic communication devices.

The goal is and remains the same: to be a unique place for all kinds of business. An incredible container of 360° activities able to centralize under one name all disciplines, techniques, departments and sectors to develop synergies and cutting-edge business solutions. An ambitious vision possible thanks to the consolidated heritage made up not only of know-how but also of numerous related brands and active partnerships.

[Discover the previous article on FENICE to learn more about the company’s vision]

THE ECOSYSTEM OF SHOW MAKING: from Monaco to all over the world

From its founding to the present day, the global network on which the company is based, already composed of luxury multinationals, institutions, managers, tycoons, entrepreneurs, top brands, and intercontinental organizations, has further expanded.

In this first year of development, FENICE has nurtured its brands and devices while succeeding in achieving great results. Establishing a real “ecosystem” capable of generating show, translatable above all into planetary notoriety, relational value and business synergies.

Perfect example of this, the various projects developed with different production companies, which have made the brands in the orbit of FENICE protagonists in the web series of the main streaming platforms, such as NETFLIX and AMAZON PRIME.

The strength and uniqueness of FENICE is also this: to be able to project directly in front of a large global audience the most exciting stories of the men, women, brands (and animals n.d.r.) it crosses along its path. This is also the perspective to which the company looks, which has already laid important foundations in the business axis between the Monegasque principality, Italy, the United States, Latin America, the United Arab Emirates and Middle Eastern countries.

FENICE embodies the great responsibility of contributing to the entrepreneurial future of the Principality of Monaco, opening a new strand of opportunities for even the most demanding investors.




What if the Lockdown came back? Imagine how many businesses would still be left standing?

The long shadow of the economic crisis that began in 2020, yet there are those who pretend nothing is happening

Just imagine if the Lockdown returned tomorrow morning. No jobs, closed businesses, no turnover. Just imagine how many businesses would still be willing to hang on and stand. Putting in lost funds again. I think none. They have all already forgotten what happened. We will come out better they said….

More than 390,000 businesses closed permanently in 2020 due to Covid and collapse of consumption. Over 43,000 small business closed in 2022.

By the first half of 2023, 120,000 businesses could close. That was the estimate contained by the Confcommercio study office in the September Economic Outlook. 1 in 3 businesses are at risk of closure by the end of the year.

Along the same lines, OECD data (also released in September 2022), world growth is expected to slow further in 2023 while inflation is expected to gradually ease.


Yet, incredibly, many are acting as if nothing is wrong. Forgetting that so many companies have not yet recovered from the 2020 annus horribilis. The Italian economy was brought to its knees by Covid and is now crippled by inflation, the energy and commodity crisis.

Nevertheless, many figures at various levels act as if nothing has happened, as if we live in a new golden age where money is given to you. A fairy world where you work for free or where for two cases of wine I’ll put your product in a Netflix webseries [Check out the article where I talked about win-win partnerships].

A land of Cuccagna where we are all better and more generous where we bestow skills and time for free. And most importantly strictly meeting any deadline demands, right on cue!

One really wonders what kind of world certain individuals think they live in.

It just seems like a collective amnesia that does not take into account how the pandemic period has greatly damaged the economy and the social-psychological fabric. Taking the survival of businesses almost for granted.

Stefano Cigana

ALL FOR FREE: the social scourge of the “good opportunity for both” partnership

So they all do: the "barter" logics behind rampant provincialism

I wish I had not had to write this article. I find myself compelled to do so to expose an increasingly rampant malpractice. A real social scourge that is difficult to eradicate because it is tremendously adept at hiding, masquerading with beautiful words such as “collaboration,” “synergy,” “win-win opportunity.” In reality the only goal is to cheat others, a true form of parasitism disguised as partnership.

I am writing this article to help you, too, immediately identify the typical symptoms and behaviors, nipping in the bud any waste of time.


For as long as I have been involved in this kind of business, but exponentially since the founding in 2017 of the Bull Days brand, now the world’s largest community of Lamborghini car owners composed of top-clients selected over the years, I am confronted daily with this disturbing phenomenon.

Dozens of messages from brokers, marketing managers, acquaintances of acquaintances looking for ways to crash the latest scheduled meeting for free (or so). Whether in Monte Carlo, Dubai or Italy, there is always this lowest common denominator.

Initially they pretend to be seriously interested in forming a professional business relationship. At that point I become active in developing a customized proposal. Only later, when it comes down to it, do they reveal themselves for what they are.

They ignore the value of the brand

They all look for a way to access your customer base without recognizing the value behind it, human and business. A brand to become a brand needs a lot of investment, time and money. And when it becomes important, international, it has its own indisputable counter-value.

Yet the ultimate goal of these individuals is often just to grossly insert themselves with some product to sell to your client portfolio.

Then they tell you that both you and they make money from it, offer a merchandise exchange or commission. So should I sell off my brand and the network of relationships cultivated through sacrifice and years of work out of the goodness of my heart? No thanks.



Corporate policy is a concept completely ignored by these individuals. So are the main modes of advertising exploitation used throughout the world. They seem to have fallen into a black hole, seriously out of a cave.

Case in point are some proposals I received regarding the Bull Days Web Series, a mini docu-series currently work in progress that will be released in 2025 on major streaming platforms, such as Netflix and Amazon Prime.

Great. Several “reputable” companies offered to let me film their products that would be featured at Bull Days, effectively showing them worldwide in exchange for truly ridiculous offers. How is this possible? PRODUCT PLACEMENT was not invented the other day. We are all daily spectators of it. There seems to be no end to ignorance.

Italy has taught me a lot in this regard. Particularly all that one must NOT do to be successful in the world. Although at first I thought it was a prerogative of small Italian companies, I am discovering that it is a virus that is widespread in international companies as well. A real plague that is spreading like wildfire.

It is everyone’s responsibility to try to stop this phenomenon. By reeducating and advocating for an entrepreneurial culture worthy of the 21st century.

Stefano Cigana