Sceicchi arabi investono sul Litorale Adriatico: focus su Caorle e Lignano

Magnati Sauditi ed Emiri vagliano investimenti sul Litorale adriatico veneto-friulano. L’incarico ufficiale è già sul nostro tavolo

La crisi economica dilagata negli ultimi due anni ha creato un autentico blackout generale per il quale nessuno aveva ricette pronte. Chi, come me e il mio staff, ha saputo resistere con determinazione, inizia ora a togliersi qualche soddisfazione in più. In un biennio che ha visto nella forza delle relazioni e nella qualità del lavoro svolto le ragioni di importanti successi comunque raggiunti.

Tuttavia la luce in fondo al tunnel comincia a scorgersi solo ora. In questi giorni percepisco finalmente il cambiamento, c’è fibrillazione. Spero che si stia veramente per chiudere questo difficilissimo periodo per gli imprenditori e per tutti. Davvero un biennio nero, in un’escalation di aziende, eventi e opportunità andate in fumo. Perché fatturati, entrate e bilanci purtroppo non crescono da soli.

Ciononostante, pur leccandomi le ferite, io sono qui a raccontarvelo.

Anzi, sono i risultati a parlare per me.

Il grande lavoro e i progetti internazionali sviluppati in questi due anni, sono l’ulteriore conferma che la mia visione era quella giusta, a dispetto di chi mi etichettava come “uno che vuol fare il fenomeno”. Non a caso tanti mi si sono messi di traverso, perché avrei dovuto affondare con loro mentre la nave si inabissava…

Il link Monaco-Dubai-Medio Oriente

Mentre le menti piccole lottavano tra di loro, il mio legame con il Principato di Monaco si è consolidato ulteriormente. Una condivisone totale d’intenti basata prima di tutto su meritocrazia e lungimiranza.

È proprio grazie al network di relazioni con top brands e realtà influenti nell’orbita dei circuiti monegaschi che si è costruito un “ponte” con il Medio Oriente. I territori interessati sono infatti gli Emirati Arabi Uniti, con Dubai e Abu Dhabi capofila, l’Arabia Saudita e il Bahrein.

I miei amici emiri e sauditi non hanno nascosto i loro apprezzamenti per le attività luxury-oriented recentemente attivate, come ad esempio il Bull Days Serenissima. Mi hanno seguito con pari interesse ed entusiasmo a Monaco, in Toscana e lungo il Litorale Veneto-Friulano e incredibilmente si sono innamorati della mia terra natale: il Veneto.

Il Board di Sceicchi punta su hotel, ristoranti e lotti edificabili

In particolare la loro attenzione si è focalizzata su Caorle, la “Small Venice”, oltre che sulla vicina Lignano Sabbiadoro: territori carichi di fascino che hanno saputo catturare il loro interesse. Succede così che gli sceicchi arabi abbiano deciso di investire sul Litorale Adriatico e da questo traguardo, ma soprattutto punto di partenza notevole, il passo successivo è stato incaricarmi ufficialmente alla gestione dei loro investimenti personali in Italia

Con il compito di selezionare possibili opportunità in ottica turistico-immobiliare. Il board di magnati arabi è alla ricerca di strutture alberghiere, resort, ristoranti e lotti edificabili.

Il punto della situazione

Attualmente stiamo riunendo opportunità da discutere assieme al board di investimento arabo. Un processo di selezione che porterà a breve i ricchi emiri e sauditi ad esplorare direttamente focus mirati del Litorale Adriatico.

In questa fase darò sicuramente la precedenza alle partnership con The One e International Beach Hotel, sinergie attivate nel dispositivo Bull Days. Oltreché con aziende annoverabili nel contesto della comunicazione high-level, su questo non si transige perché si tratta di un criterio sempre più determinante.

Un quadro di business considerevole reso tale dalle realtà che hanno creduto nell’edizione “Bull Days Serenissima 2021”.

Per questo rinnovo i miei ringraziamenti a tutti loro e in particolare a Giuseppe Boatto, cioè chi ha avuto il merito di cogliere subito le grandi potenzialità presenti e future del fenomeno Bull Days per il suo territorio e ben oltre.

 

Stefano Cigana

The millionaire dog Gunther, Maurizio Mian and Madonna’s former villa: shockwave in Miami

The millionaire dog Gunther, Maurizio Mian and Madonna's ex villa in Miami

The world’s richest dog, Gunther VI, is selling his Miami mansion for $32 million. A stunning location, former property of pop star Madonna. No it’s not a bluff, it’s all true!

The pharmacologist friend Maurizio Mian and his Gunther Group, an international trust that takes care of the dog’s assets of about 500 million, have triggered a real media boom with the news of the real estate sale. The news, reported by Forbes, the Washington Post and other major publications, once again puts the spotlight on Gunther and what he represents: the scientific model of happiness.

[Find out here what the Gunther project is along with the first 6 months of co-working with Dr. Mian].

Living these events firsthand, actively developing communication is for me a source of enormous pride, gratitude and determination. An authentic full immersion in the world of Gunther.

Gunther VI sells his Miami mansion for $32 million

The enchanting and majestic Miami estate, previously purchased by star Madonna for $7.5 million, is now for sale for a whopping $32 million by its current owner: German shepherd Gunther VI.

The mansion, acquired by our four-legged friend in 2000, overlooks Biscayne Bay and is just a few miles from Miami Beach and Brickell. A unique 1.2 acre (0.5 hectare) property. Built in 1928, it is located in an ultra-luxury neighborhood, just think that it is located on the same street where Sylvester Stallone lived.

The private residence, with its obvious Mediterranean style, boasts luxurious interiors of an impressive 8,400 square feet with nine bedrooms and nine bathrooms. It is also the only home in the exclusive enclave to feature a dock. An iconic home from which to admire a stunning landscape.

Artfully designed gardens, water features, palm trees, stone pathways and a swimming pool with a deck with Italian charm. A Made in Italy atmosphere that continues even in the majestic rooms inside.

Gunther: a half-billion-dollar German shepherd

A real kingdom for Gunther VI. As evidenced by the portrait in the living room of his ancestor Gunther IV. A lineage of six generations that now goes back 40 years. As I have already had the opportunity to describe in detail in the dedicated article, Gunther is the richest dog in the world, today worth half a billion dollars.

In 1992 he inherited the fortune of the German countess Karlotta Liebenstein. The noble and wealthy owner had no children but loved her animals very much, thus leaving her enormous patrimony to her dog, Gunther III.  A trust that has since grown further through real estate investments and strategic ventures.

The Gunther Group team, in addition to taking the utmost care of the heir dog, decides how to commit his trust. A wealth invested in real estate, publishing, sports teams, discos, scientific research, strategic communications and much more.

Full immersion in the happiness project

Living these moments from the inside, contributing to the creation of strategic communication to make the model known on a global scale. This is one of the main objectives of the project “Total Happiness” that concern me directly, a real scientific formula to achieve happiness understood as the purpose of life. A theoretical and experimental model devoted to psycho-physical well-being, based on the main principles developed by Professor Mian.

The very recent clamor caused by the news of the Villa in Miami is a clear example of the great potential and media-social impact that the project has.

It is a privilege for me to be able to dialogue, study and work alongside Maurizio. I would also like to thank Forbes, The Washington Post and all the newspapers that have given space to the news.

Want to know more? Write me on WhatsApp.

Stefano Cigana

Mosella Suite Hotel: a dream that unfolds its sails in Sottomarina di Chioggia

The Mosella Suite Hotel, Sottomarina, Chioggia: the story of an experience that follows the symphony of wind, waves and desires

The Mosella Suite Hotel is a unique place that emerges like the prow of a dreamy ship from the Venetian Lagoon. I had the pleasure of spending a truly regenerating weekend here, in the first Suite Hotel in Sottomarina di Chioggia. An experience in symbiosis with the Venetian atmosphere, among sea, lagoon, fishing and wind. A total immersion in the natural, historical and enogastronomic beauties of a territory capable of preserving its purity and authenticity.

Mosella, the first Suite Hotel in Sottomarina di Chioggia

The Mosella takes shape in a modern structure, able to evoke and reflect perfectly the charm of the surrounding environment. It is like a shell from which to hear the music of the waves and the wind. A shell capable of preserving the fragrances of an unparalleled atmosphere.

The large spaces of the Mosella Suite Hotel are an ideal port, the base from which to enjoy the sea breeze and the view of the dock. The hotel offers exclusive services to always give the maximum comfort to its guests.

The Mosella Beauty is the beauty center where you can be pampered, a break of relaxation and wellness. The structure also has a fitness room and the “InDiga” beach, with bar and panoramic terrace. A magical space where you can sip a cocktail while admiring the natural beauty of the dam of Chioggia. Just like I did!

InDiga has the merit of being the only Pet Friendly bathing establishment in Sottomarina, being equipped for our four-legged friends.

The Mosella Suite is also accessible by boat and you can book a berth in the Darsena. The hotel, which has bicycles and scooters, is the ideal starting point for zero-impact tours through the history and nature of the South Lagoon. It’s a trip I’ve taken myself, pedaling through vegetable gardens, canals, bridges, barbells, ports and docks.

The Mosella location is also perfect for corporate events, meetings, receptions and weddings. Thus configuring itself as an enchanting and original Bleisure destination.

“Wind is what happens when the air falls in love with itself”

As soon as I arrived in Sottomarina di Chioggia I was stunned by the huge number of windsurfing and kitesurfing enthusiasts. An “army” rushed to the beach to take advantage of the bora that raged everywhere.

The golden sand of Sottomarina transformed into a mosaic of boards, sails and waves full of energy. The horizon dotted with the colored sails of hundreds of surfers. It was like being on the coasts of Australia and the United States. For a moment it seemed to me that mankind had rediscovered a lost harmony with the natural elements.

I felt and touched the strength and delicacy of the wind. The air we breathe, the vital breath that sows the crops, the messenger of sounds, voices and scents of ancient times.

Chioggia: a city daughter of the sea

On Sunday morning I visited the historic center of Chioggia and the Fish Market. A real fish institution. An ancient place, a treasure trove of traditions handed down over the centuries, from generation to generation. A colorful location, where fishmongers offer a quality catch with incomparable flavors.

Also impressed in my mind is the considerable number of fishing boats of all types. In fact, Chioggia boasts one of the largest fishing boat fleets in Europe. A community that has been able to maintain the independence and values of its fathers.

A great potential for green tourism

A town that has its roots in the most ancient history, an inextricable intertwining with the sea and fishing. A country shaped like a “herringbone”, with great potential for tourism.

It is the destination for those who love an active lifestyle: windsurfing, kitesurfing, sailing courses, kayaking, boat trips, scuba diving, sport fishing, horseback riding and cycling along the Via degli Orti, the Via del Sale or the Isola Verde.

Breathtaking itineraries in an area that embraces the sea and the lagoon. A few miles from the shoreline you can dive to discover the largest and most spectacular “tegnùe” of the Adriatic Sea. A unique coral reef, a true oasis of biodiversity.

Stefano Cigana

hotel excelsior venice lido

HOTEL EXCELSIOR: luxury between the history of cinema and the romanticism of Venice

The Hotel Excelsior Venice Lido Resort is the Myth of Venice Lido that will also host the Bull Days Serenissima

Hotel Excelsior is an oasis of peace and relaxation that comes to life in a fairy-tale five-star luxury palace. A luxurious and iconic resort, always loved and frequented by the international jet-set. Every year the Mostra Internazionale d’Arte Cinematografica, transforms the rooms of the Excelsior into a film set. A legendary hotel that will also host the Bull Days Serenissima.

The red carpet destination of the Excelsior will bring Bull Days crews to immerse themselves in the multifaceted atmosphere of the Venice Lido. An oasis of tranquility and absolute glamour, an island with the flavor of Belle Époque.

A strip of land that divides the Venetian Lagoon from the Adriatic Sea. An idyllic place adored by poets and writers such as Thomas Mann and Lord Byron. The supercars of the Bull Days will cross landscapes with breathtaking views, among elegant Art Nouveau villas, long golden beaches and the changing colors of a rich and exciting ecosystem.

hotel excelsior venice lido

THE EXCELSIOR: quintessence of the 7th Art

To host the luxury experience dedicated to the luxury brands, the prestigious Hotel Excelsior. A structure of great charm and Moorish architectural charm. Here contemporary luxuries sit harmoniously alongside the well-preserved splendor, with an awareness of its historical-artistic and touristic-social value.

The Venice Film Festival was based here during the first edition in 1932, which together with the opening of the summer venue of the Venice Casino, expanded the audience of the beautiful world orbiting in its halls already at the beginning of ‘900. The first edition of the festival was staged on the Tropicana terrace of the Excelsior.

A kermis entered in the chapters of the history of cinema, to which participated numerous Hollywood stars including Greta Garbo, Boris Karloff and Clark Gable.

 

Since then, movie stars, intellectuals, royalty, politicians and influential figures have stayed in the now famous resort on the Venetian Lido. Among them: Winston Churchill, the Duke of Windsor, Johnny Depp, George Clooney, Sandra Bullock, Ingrid Bergman, Gina Lollobrigida, Sophia Loren, Brigitte Bardot, Claudia Cardinale…

A hotel that is also a film set. In the spectacular Sala Stucchi you can still breathe in the magical atmosphere of Sergio Leone and the music of Ennio Morricone. In fact, scenes from the cult movie “Once Upon a Time in America” with Robert de Niro were filmed here.

The contemporary editions still see the traditional catwalk, at the arrival of the international stars, in the setting par excellence of the luxury Hotel Excelsior. Wonderful five-star accommodation that offers itself as a guest of the highest level for those who, getting off the boats, go towards the celebration of the cinematographic art.

hotel excelsior al lido di venezia

Among the Best International Hotels

The Excelsior, recognized as Best Beach Hotel at the Tatler Travel Awards 2021, offers a unique and exclusive luxury experience. The private beach equipped with elegant Cabanas, modern and striking cabanas with veranda. The sea view suites with ad hoc services such as the Suite Ambassador: a personal assistant completely dedicated to the guest.

The indoor and outdoor spaces are designed to ensure unforgettable emotions: the Elimar Beach Bar and Restaurant, the Tropicana Restaurant, the legendary Blue Bar, are the perfect places to enjoy fine food and wine experiences.

The relaxing heated swimming pool, the fitness center, the possibility of organizing unforgettable events, of practicing water sports, private helicopter flights, exclusive visits and excursions among the art and nature of the lagoon, make the Excelsior a point of reference for international hospitality.

A location of rare beauty, just minutes from Piazza San Marco.

Stefano Cigana

THE ONE CAORLE: luxury is the scene in Small Venice

The One Caorle Hotel will be the theater of Luxury Experiences in front of the sea, among air, water and light.

I had the pleasure to be hosted in the new luxury resort of Small Venice. The One Caorle Hotel & Suite Family Apartments concretely represents a new vision of luxury. Located in Piazza Sant’Antonio in Caorle, just 50 meters from the beautiful Adriatic Sea. A luxurious oasis of relaxation facing the sea. The One is the new Star of Hospitality on the Venetian coast.

Confirming the trend of the Veneto Region as the most attractive destination in the world of tourism, with +39% already attested (source CNR June 2021).

A 4 Stars Superior Hotel suspended between sky and sea

The Hotel has 74 rooms and 18 suite-family apartments, tailored to every need. Elegant rooms, with a modern design, light and bright spaces, in perfect harmony with the colors and sounds of the sea waves. They look out through large windows, offering an enchanting sea view.

A range of top-level services

An enchanting and sumptuous Rooftop on the eighth floor of 850 square meters. A true Eden with a Mediterranean atmosphere, where to enjoy rich breakfasts, exquisite lunches and gourmet dinners under the stars.

The highlight of The One is the Infinity Pool. A spectacular sea-view pool on the top floor, made of glass, with hydromassage and heated to 30° C. A paradise suspended in the sky, kissed by the pristine blue. A metaphysical, ethereal place where you can lose yourself and find yourself in the perfect symbiosis of air, water and light. The regenerating breeze, the sublime line of the horizon and the soothing depth of the sky are the frame.

A magical space where you can relax on the daybeds of the vast solarium. Sip the best bubbles at the Sky Bar 360° by Pommery. A luxurious lounge with spectacular views on the eighth and top floor. In the exclusive bar where you can admire romantic sunsets and enjoy glamorous evenings.

In the Stelù Restaurant, a refined and modern location, gastronomic experiences of excellence are staged. Enjoying delicacies of Italian cuisine revisited in a modern perspective, accompanied by a selection of wines and champagnes. This is the ideal recipe to create unique and unforgettable luxury experiences.

The wellness area, fully equipped gym and bike service complete a stay dedicated to relaxation and active lifestyle.

The ideal location for new luxury routes

A unique resort that conquered me immediately! Among the beauties and hues of the sea, a new concept of luxury takes shape.

A sense of authenticity, well-being and wonder in front of the infinite blue. These are the fundamental ingredients to redesign the routes of luxury-oriented tourism. New emotions at zero meters above sea level. Projected towards sublime landscapes, seaside villages and lagoons, now ready to welcome new tourist formats.

Stefano Cigana

Savini Tartufi

Savini Tartufi: since 1920 discovering the diamond of the woods

The Tuscan brand Savini Tartufi is a Made in Italy excellence in the world of truffles

The history of the Tuscan brand Savini Tartufi, today a reference point in the world of truffles, begins with a passion that goes back a long way in time. We are in 1920, over a century ago, the young and talented hunter Zelindo, decided to embrace the life of a full-time truffle hunter. Since then, the lives of 4 generations have followed one another and intertwined around that precious fruit of the earth.

From the woods to the table. Experience, like an innate sense of smell honed over the years, is the inimitable ingredient that allows Savini to create products of the highest quality. In addition to being the main element that has allowed the brand to establish itself as an excellence of Made in Italy.

The secrets of truffles, since 1920

A modern company able to make the magic of ancient values coexist with the eyes of those who know the way of innovation. The strong point is a valuable product, the fruit of a land that is home to food and wine excellence.

Tuscany. One of the most important Italian regions for the production of truffles.

They are hidden here, in Forcoli (Pisa) near San Miniato, where Nature is still uncontaminated and luxuriant, as in an idyllic golden age. White Truffle, March truffle, Summer truffle, Tuber uncinatum, Prized truffle, Winter Truffle. The precious underground treasures of Savini Tartufi. Found by about 3500 trufflehunters and preserved following recipes and secrets handed down from generation to generation.

The high and leafy woods of Savini guard the delicious truffles, rare tuber-shaped gems. The magic happens among the roots and at the feet of ancient oaks, hazelnuts, poplars and other secular plants. Able, thanks to the energy infused by the rhythms of nature, to make unique products blossom in all seasons.

A primordial mixture, skilfully mixed by Mother Earth, then accepted and wisely perfected by the Tuscan company.

 

Truffle Experience: the magic from the wood to the table

Savini Tartufi also organizes many exclusive Truffle Experiences for lovers of wine and food tours. Magical experiences that include: epic truffle hunts, cooking classes, lunches and dinners based on fresh truffles, tastings of delicacies and selected local wines. As well as a visit to the Savini Museum.

Discovering the truffle, like a journey of exploration towards new frontiers or treasures of ancient civilizations. Immersed in the rarefied lights and iridescent colors of the forest, in the shade of natural roofs composed of multiform leaves. Experience the pleasure of discovery and the irresistible fascination triggered by wonder. The true sap that makes your eyes sparkle and your heart beat.

A symphony of scents, emotions and sensations. A journey of yesteryear built on the relationship that is generated between the quarryman and his faithful four-legged companion. An experience that finds its climax in the unveiling of this exceptional pearl of the woods.

Experiencing these exclusive and enchanting experiences at first hand also becomes an important tourism business tool. Being able to integrate Truffle Experiences into cross-sector projects and leisure initiatives is now a growing strategy with great appeal.

Visit the Savini Tartufi website

Stefano Cigana

 

Fonti Toscana Country Resort

TENUTA FONTI: THE OASIS IN CHIANTI WHERE POETRY LIVES

The Tenuta del Gruppo Fonti Toscana Country Resort is an enchanting place set between Florence, Siena and San Gimignano: the perfect setting for luxury-oriented forms of tourism.

Fonti Toscana Country Resort is an enchanting rural oasis set in the heart of the Tuscan countryside between Florence, Siena and San Gimignano: an area rich in history, art and tradition. Located in the wonderful Chianti area, the Estate is immersed in timeless landscapes, full of beauty and harmony. Unique landscapes designed with love and wisdom by vineyards, olive groves, rows of cypresses, lush forests, pastures, truffle grounds, orchards and farms.

A corner of the world where the infinite voice of poetry echoes

The Fonti Group, which also includes the ancient Tenuta di Sticciano, wishes to translate the magic of Tuscany into real dream experiences. The fulcrum of these emotions is the delightful resort in the municipality of Certaldo, the ideal place for those in search of the Italian sense of beauty: culture, relaxation, food and wine, fashion, sunshine.

 

The estate is the union of various medieval farms, which in turn were built on ancient Etruscan-Roman settlements. The structure we see today dates back to the beginning of the 15th century. The manor house was restored in 1700 by the historical Medici Tornaquinci family, undisputed symbol of the Florentine Renaissance.

As I write to you from this marvelous place, like an idyllic mirage, I glimpse remote eras lost in the passage of time among the silky hills and the sounds of nature. Living on the estate means finding time for yourself and for the important people in your life. Being lulled by the music of nature, getting lost in the sunsets. Taste a unique territory, through its food and wine products and discover it in all its facets.

 

Living the Dolce Vita in the Fonti Resort

The privileged geographical position of Tenuta Fonti is the perfect starting point to visit the main Tuscan cities of art such as: Florence, Siena, Pisa, San Gimignano, Volterra… and for interesting excursions in the Chianti region.

Visit Florence is a must! The Tuscan capital is the cradle of the Renaissance and the Italian language. Unique city in the world that has maintained unaltered the charm and splendor of the past. A true open-air museum that houses works of inestimable value.

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Fonti Toscana Country Resort Firenze

In the Fonti Estate, along more than 10km of evocative paths, lovers of cycling, fitness and horse riding can visit the area in a slow mood, through paths and cycle paths, riding horses or modern and luxurious e-bikes.

The Food & Beverage section of the company boutique offers selections of the best wines, olive oils, truffles, grappas, chocolate, jams, pasta, cheeses, cold cuts, cosmetics and many other typical products. A synaesthetic experience that combines body care with fitness maintenance, to enjoy the flavors and scents of Tuscany.

Regional cooking lessons, wine tasting experiences & taste moments, mushroom picking, truffle hunting, wellness, yoga and special events complete a range of high quality services.

Exclusive Rooms and Suites

The ancient Medici Villa has 8 double rooms and a luxury panoramic suite. The rooms, named after the great masters of the Renaissance, are furnished with antique furniture, quality materials and details that evoke the unmistakable Tuscan style.

Bright, refined and elegant rooms, capable of offering spectacular views. The highlight is the Giotto Suite in the loggia of the villa. A privileged location overlooking the entire estate, from where you can admire the infinite beauty of the surrounding landscape.

Developing Luxury experiences with a unique flavor

Tenuta Fonti, in the magical Val D’Elsa, represents the perfect hub for rethinking the routes of international luxury tourism. These days it has become the operational center of the upcoming Tuscany Reloaded edition of Bull Days.

I am proud to announce that the Fonti Toscana Country Resort group, through the strategic communications company Venetia Communication, has entrusted me with the development of the Estate’s international activities.

The resort will be the pivotal point of a set of luxury-oriented services: tours on board luxury yachts, helicopter transfers and test drives at the wheel of supercars and hypercars.

New avenues of luxury tourism in Tuscany will be designed. They will also make known the synergy with prestigious international realities.

STAY TUNED

Stefano Cigana

Hotel Villa Cappugi, a paradise on earth at the gates of Pistoia

Villa Cappugi is the bleisure destination that I have chosen to design luxury appointments immersed in history and nature.

I had the pleasure of spending a regenerating and inspiring stay at Villa Cappugi. A 4 star hotel in Pistoia among the most appreciated in the area and internationally famous. An ancient country villa immersed in the history and nature of Pistoia where the knowledge of Tuscan tradition and modern comforts are harmoniously combined.

The charm of Hotel Villa Cappugi

Hotel Villa Cappugi is the ideal place for leisure and business stays. Spacious and elegant rooms, warm and welcoming atmosphere, tours and excursions, tasting of fine Tuscan wines, give shape to the most authentic Tuscan style.

The elegant structure is equipped with numerous services both for those who want to achieve total relaxation and for those who are looking for a peaceful corner where to elevate business to a new level. The Congress Center, the large and well-equipped meeting rooms and the widespread wifi make it a perfect bleisure destination. The crystal clear swimming pool, the lush garden, the tennis court and the five-a-side football field complete a unique experience.

A sense of well-being and wonder in front of the wonder, desire and joy of discovering the bucolic surrounding nature. This is the state of mind that guided and inspired me, step by step, among the paths, the olive trees and the cypresses, in a landscape designed by the sweet lines of the Tuscan hills.

Adjacent to the modern structure is Villa Cappugi, the noble residence that once belonged to the Cappugi family of Milan. The family used to spend their summer vacations in this harmonious villa immersed in the countryside of Pistoia.

The historic building is characterized by a timeless classical atmosphere. The exteriors are distinguished by the Tuscan canons of architecture. The suites and the interior rooms are decorated with chandeliers in precious glass, frescoes, marble and many other refined details that give life to a timeless style and great charm.

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PASSION FOR PISTOIA

These are the views that greeted me in the city dominated by the dome of the Basilica of Our Lady of Humility, one of the few in the world with a double dome. Founded in Roman times on the basis of ancient Etruscan settlements, Pistoia is a magical place rich in echoes of the past that has always inspired artists and poets.

A unique city that retains its medieval charm. Piazza del Duomo, with the Palazzo di Giano, the Cathedral and the bell tower, the Palazzo dei Vescovi, the iconic Baptistery and the imposing Palazzo Pretorio, is capable of taking us back in time.

 

Dubbed as the “enchanted city of stone”, Pistoia is a labyrinth of churches, cloisters, palaces, museums, works of art and monuments at the edges of which rise villages, churches and fortified castles of great beauty.

«[…] T’amo, città di crucci, aspra Pistoia,

pel sangue de’ tuoi Bianchi e de’ tuoi Neri,

che rosseggiar ne’ tuoi palagi fieri

veggo, uom di parte, con antica gioia.»

(Gabriele D’Annunzio, Le città del silenzio: Pistoia)

ville-sbertoli-tuscany

The history of the nearby Sbertoli Villas

I explored the most secret corners of the sinuous hills at the foot of Hotel Villa Cappugi, silent guardians of ancient stories that are always present. Going out to walk in the nearby areas, I discovered that the Hotel is located on the perimeter at the base of the hills that hide the Ville Sbertoli.

In the nineteenth century they were wonderful villas surrounded by a lush garden from which you could admire the beauty of Pistoia. It is said that the son of the owner suffered from a mental illness that no one could cure. At his death the man donated the property to a pious work that would take care of people with those disorders. By doing so, the boy would be able to live in a sanitary environment that would also make him feel “at home”.

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The place was chosen by Dr. Agostino Sbertoli for the particular microclimate, the same that favors the growth of plants in the nurseries, ideal for wellness and physical and mental serenity. It is not by chance that even before him, during the 17th and 18th centuries, various patrician families of Pistoia appreciated the benefits of this singular climate with its exceptional salubrious air. In fact, they built several important villas and farms here.

The complex composed of 26 buildings was soon used as a nursing home and neuro-psychiatric hospital. The structures were closed in 1978 and have been abandoned for over ten years.

An area of 5 hectares swallowed up by nature and mirror of times now remote. From here emerges the majestic central villa, rich in frescoes and secrets, a mysterious place wrapped in a surreal and suspended atmosphere. Still today the palace watches over the city of Pistoia from above.

The ideal location to give life to a new luxury tourism

In addition to exploring the city of Pistoia, the surrounding area and enjoying maximum comfort and relaxation, the stay at Hotel Villa Cappugi was also perfect for holding meetings and gatherings.

A strategic epicenter between the inspections in Lamborghini for the organization of Bull Days Tuscany Reloaded and the development of new and innovative luxury experiences. The hotel in Pistoia was, in fact, a prestigious location to design and give life to a new horizon in luxury tourism.

 

Stefano Cigana

Société des Bains de Mer frames the Bull Days Monte-Carlo

A historic celebration of what the Bull Days Luxury Experience represents around the world

Today an intense flash of light marked a memorable day, one to be celebrated. With my staff of Venetia Communication I share in fact the satisfaction, the pride and above all the honor given to us by the historic Société des Bains de Mer of the Principality of Monaco, seeing presented in the cover of its Newsletter today, the iconic Dream Car of the Bull, recognized image of Bull Days.

The highlight that starts from Monte-Carlo towards the whole world, seals for our brand “Bull Days” such a historical celebration, able to clearly engrave the timeline of Venetia Communication.

The Société des Bains de Mer, founded in 1863, the soul that built and developed the luxury experience of the Principality of Monaco, last year gave us the opportunity to turn a dream into reality, the Bull Days Monte-Carlo. An event that has established itself under the official license of the Principality of Monaco. As well as the first automotive event to run through the brand new Place du Casino.

The growth of this communication element allows us to be a recognized business model that places us on the catwalk of tourism development.

Intelligently considering the work done since 2018, the Bull Days Luxury Experience, an undeniable objet de désir, is an innovative paradigm in the lifestyle concept.

Its professional and generative know-how, as well as in the automotive world, is expressed in the synergies and connections with luxury brands. Configuring itself as a futuristic structural format of international promotion of luxury brands.

Seeing one’s own creature grow enriches the meaning of life…

A wealth of experience, assets and skills that fused together make this automotive event an established international mobile platform, in which the energy of Bull Days makes that of the world flow.

Stefano Cigana

 

hotel santa maria novella

Hotel Santa Maria Novella, a jewel in the city of the Renaissance

The hotel in the heart of Florence will be the ideal place to plan luxury-oriented appointments.

I had the pleasure of being invited to the reopening of the Hotel Santa Maria Novella, a 4-star full of charm and classicism located in one of the most iconic squares in the world. The reopening of the luxurious Florentine hotel was a significant moment for the whole city of Florence. An auspicious sign, hoping for a better future for the entire tourism and hospitality sector.

The Florentine style of a charming hotel

A unique hotel in an ancient palace full of history and art, in front of the splendid Basilica, whose facade was made immortal by Leon Battista Alberti. A world-famous architectural work and a symbol of the Renaissance age, a portrait of the ideal proportions of the human body and the fusion of philosophy, mathematics and nature.

I had the distinct feeling that the imposing and at the same time slight presence of the Basilica echoed and reflected suggestions and inspirations on the building. A unique atmosphere capable of elevating a stay to a truly significant and evolutionary moment.

An unparalleled place a few steps from the Florence Cathedral, Palazzo Vecchio, the Uffizi and all the most famous attractions of the city. Hotel Santa Maria Novella is the harmonious result of a balanced mix of classic style, refined details and a breathtaking panoramic view of the square and the Florentine hills.

Lacquered wood paneling, French furniture, historic antiques and precious marbles make the Santa Maria Novella a luxurious hotel, emblem of the Florentine style and the art of Tuscan hospitality. The magical Hall of Mirrors transformed into the breakfast area, the impeccable service, the fitness center, the sauna, the Valet Parking complete a luxurious experience that is hard to forget.

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Hotel Santa Maria Novella: the Honeymoon Suite

In the days of stay the Suite proved to be the ideal place for meetings and reunions with one of the most beautiful backgrounds in the world. It was in fact the first strategic base where I received all the actors involved in organizing the Bull Days Tuscany Reloaded. With Giulio Fratini and with the other protagonists of the next edition of the Luxury Experience I had the pleasure of working in a stimulating context of unparalleled beauty.

A great shared strategy with a strong impact on the Tuscan capital

After this pleasant stay, I am sure that the Hotel Santa Maria Novella has all the characteristics to be a point of reference for projects oriented towards the luxury world. I thank the Fratini family for their welcome, with whom I have the pleasure of working closely to create the Bull Days Tuscany Reloaded.

Redesigning the routes of the new luxury-oriented tourism and organizing international events is the mission of Venetia Communication in the city of the Renaissance.

Develop new strategies and luxury experiences between luxury brands and magical locations. This is the fundamental constant for designing innovative projects and synergies that aim to outline a new concept of luxury and well-being.

Stefano Cigana