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Lamborghini debuts on TikTok

Automobili Lamborghini debuts on TikTok to involve Generation Z

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@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise.

Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account.

The profile is: @lamborghiniofficial

With its entry on Tik Tok, the Casa del Toro aims to involve the very young audience by telling the brand in a fun way and creating a new kind of entertainment. A more “fun” vision and experience while always remaining consistent with the unmistakable values of innovation and elegance of the Sant’Agata brand.

Just to get an idea of the potential and impact on the brand’s experience, with the first video published Lamborghini reached 3 million views in 2 days with an exciting 27% engagement rate.

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Lamborghini debuts on TikTok: this is the last stage of a highly successful social strategy. This project has led the supersport company to constantly increase its followers on the various platforms where it is present.

A winning social strategy

The main social network for its target audience is Instagram, where in just one year the @lamborghini account has grown from 23 to 28 million followers. These numbers place the Casa del Toro in first place in the ranking of the most loved luxury supersport brands on Instagram.

There has also been a great increase on YouTube, from 1.1 million fans to 1.6 million today. On Facebook, 12.9 million fans follow Lamborghini, a number that confirms the company’s commitment to this type of communication.

Watch the latest Lamborghini Halloween video on TikTok >

 

Stefano Cigana

Tik Tok

Attention is a battleground where Tik Tok has surpassed everyone

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Why does Tik Tok work better than other social networks?

The attention market is now a real battlefield. Because? Attention is an immaterial asset of enormous importance but increasingly rare. In this panorama TikTok has surpassed the other social networks.

Do you know why it works best?
First of all, the posts are at 100% of the screen, while the content in the other social networks is only at 50%, thus leaving us time to distract ourselves with the next image. This process also happens in the stories for that we are more inclined to look at those rather than the Instagram feed or the Facebook Home.

We can therefore say that TikTok is the first and only social network created with the aim of keeping and channeling your attention, a bit like a drug. Obviously, the target audience is 13 to 16 years old because they do not have the emotional strength to respond to the stimuli of novelty, fear, envy. All this because at that age you have not yet developed an emotional wisdom that allows you to dissociate yourself from these stimuli.

Tik Tok is considered by experts to be a real drug, worse than heroin because its algorithm will increasingly be able to influence the masses of young people who will then grow under the influence of great world powers such as China.

Find out more about the success of Tik Tok >

Stefano Cigana