In this difficult moment, devising new marketing strategies and innovative offers has become even more essential. It is precisely in moments of crisis that the best ideas are born. Numerous new formats for tourism are emerging in this period to limit the damage of the pandemic to the travel sector. Examples are the “flights to nowhere” promoted by various airlines, or the aimless cruises proposed by the Singapore Tourism Board. The latest model was named “All you can stay”.

“ALL YOU CAN STAY”: how does the formula work?

Anantara Veli Maldives Resort has launched the exclusive “Unlimited Stays in Paradise” package. Throughout 2021 it will be possible to have unlimited access to the splendid structures at a fixed cost of 30 thousand dollars. This idea was immediately equated by the media with the well-known “all you can eat” formula of restaurants.

The resort writes on its official website: “Make this paradise island your refuge for 2021”.

The “all you can stay” special offer is valid for two people and includes an extended stay from January 1, 2021 to December 23, 2021. Including and without limitation, the speedboat transfers. The fabulous bungalow on the crystal clear waters of the Maldives will be the ideal place to unwind and enjoy a unique experience full of activities. All without isolating yourself from the world. The initiative, a consequence of this particular historical moment, is in fact also aligned with the growing needs of smart working.

Smart Working and new tourism models

The world of tourism and beyond are increasingly orienting themselves to remote working methods. Redevelopment of ancient uninhabited villages, reduction of pollution, but also new impetus for innovative, exclusive and luxury tourism models.

Are you ready to go?

Stefano Cigana