Platinum blonde hair, lunar white skin, red lips and melancholy black eyeliner for a feline look. This is the unmistakable signature look of the timeless Hollywood star Marilyn Monroe. The American diva in addition to being considered among the most beautiful women ever, was also a singer, model and iconic actress in the world of cinema. Marilyn, a symbol of immortal style, is still a reference point in the beauty sector. This is why the Marilyn Monroe cosmetics line was born.

Marilyn Monroe cosmetics line: Lorenzo Riva’s operation

An Italian entrepreneur has in fact decided to make this dream affordable for everyone. Lorenzo Riva, founder and CEO of the cosmetic brand LR Wonder, has acquired the license for use for Italy and in the make-up field, of the Marylin Monroe brand. Which has been part of the management portfolio of the American investment company since 2019 BlackRock.

A very important operation that confirms and further elevates the growth that LR Wonder Company began in 2012. Since then the Milanese company has amazed everyone with skincare products with viper venom, snail slime, vegetable placenta, and 24-karat gold or caviar, immediately becoming in vogue among the stars.

Lorenzo Riva, who in addition to being an entrepreneur is also a collector of Hollywood cinema memorabilia, was inspired by Marilyn’s phrase “We are all stars and we deserve to shine”. Making it the slogan of the new collection.

The make-up line dedicated to the diva will be based on a few but iconic pieces. It is also dermatologically tested; free from mineral oils, sls, sles and parabens; tested for nickel, lead, chromium, mercury; with vegan content, not tested on animals and 100% made in Italy.

The power of licensing

This license aims to strengthen LR Wonder in the beauty world to create a real all-round entrepreneurial reality in the cosmetics sector. The goal is to reach 16 million euros in turnover by 2022 through the values ​​and ideals that the Marilyn Monroe brand carries with it.

Licensing has now become a very important and strategic tool for making a brand obtain results that would otherwise be difficult to imagine.

I am very happy and proud to be able to share common visions with an entrepreneur like Lorenzo Riva and to find myself on the same line in projects of this type. Venetia Communication will be among the media partners of this project promoting its every evolution.

 

Stefano Cigana