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Lamborghini debuts on TikTok

Automobili Lamborghini debuts on TikTok to involve Generation Z

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@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise.

Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account.

The profile is: @lamborghiniofficial

With its entry on Tik Tok, the Casa del Toro aims to involve the very young audience by telling the brand in a fun way and creating a new kind of entertainment. A more “fun” vision and experience while always remaining consistent with the unmistakable values of innovation and elegance of the Sant’Agata brand.

Just to get an idea of the potential and impact on the brand’s experience, with the first video published Lamborghini reached 3 million views in 2 days with an exciting 27% engagement rate.

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Lamborghini debuts on TikTok: this is the last stage of a highly successful social strategy. This project has led the supersport company to constantly increase its followers on the various platforms where it is present.

A winning social strategy

The main social network for its target audience is Instagram, where in just one year the @lamborghini account has grown from 23 to 28 million followers. These numbers place the Casa del Toro in first place in the ranking of the most loved luxury supersport brands on Instagram.

There has also been a great increase on YouTube, from 1.1 million fans to 1.6 million today. On Facebook, 12.9 million fans follow Lamborghini, a number that confirms the company’s commitment to this type of communication.

Watch the latest Lamborghini Halloween video on TikTok >

 

Stefano Cigana

Helicopters and locations: new luxury tourism

HELICOPTERS AND MAGIC LOCATIONS, THE NEW HORIZON OF LUXURY TOURISM

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MonacAir is the new official partner of Venetia Communication: a great team effort to redesign the flight experiences between the Principality of Monaco and Italy.

When all over the world, day after day, international events of any kind were canceled, Bull Days Montecarlo began. We can now say that the first event of the new world has proved to be an incredible driving force for business synergies between Italy and the Principality of Monaco. This is where the idea of ​​developing a real Montecarlo-Italy luxury line was born, involving several important brands on several levels. Helicopters and unique locations for the new luxury tourism.

The Principality of Monaco has 100% embraced our business model. 5 years of incredibly intense work, but which today gratify every sleepless night spent thinking of not making it. Redesigning the communication of a city based on a global model of interaction between major brands and prestigious offers. The aim? Generating a strong sense of belonging, with the consequent happiness of the consumer. Bull Days was the experimental laboratory on which I built the model. And the resulting results amply demonstrate my thesis. The world needs creativity. The new Renaissance is the common goal.

Helicopters and locations: the new luxury tourism

It is no coincidence that after the Monegasque event we caught the attention of many prestigious brands. One of these is MonacAir, which has now become our new official partner for the development of new and exclusive helicopter flight experiences between the Principality of Monaco and Italy.

The strategic communication project starts from the need to elevate and communicate a brand through numerous and authoritative co-branding operations. A unique and exclusive experience capable of uniting different territories and opening the doors to future collaborations. A helicopter ride is the ideal time to let go of your thoughts and worries on the ground and enjoy the view from the sky, the perfect opportunity to see everything from another point of view. The Montecarlo-Italy line also becomes a great tourist novelty reserved for those who want to visit and discover the charm of the Principality of Monaco and the most beautiful Italian regions.

The key of the business model

From all this it emerges that going beyond a single-company vision is essential to constantly develop one’s business and make an ever-wider reference target happy. One of the keys to success of this business model is precisely that of starting from a “mother” brand to establish a vast horizontal network capable of reaching more companies, markets, territories and people.

 

Stefano Cigana

Stefano Versace

STEFANO VERSACE ORIENTS INVESTMENTS IN STRATEGIC COMMUNICATION

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In this moment of economic difficulty, “Stefano Versace Gelato” goes against the trend. Venetia Communication will redesign the Miami brand.

STEFANO VERSACE GELATO is the largest Italian gelato chain in America with about twenty points of sale opened in 5 years, including the Flagship Gelateria, considered the most beautiful in the United States.

Behind this success story is Stefano Versace, now considered the king of Miami gelato. But more than a master gelato maker he is first of all an entrepreneur and broker expert in finance applied to the real economy.

The decision to emigrate and make his dream come true was born from a careful market analysis to understand which country was with the most margin of success. It is here that he chose the States. The Americans are in fact the second consumers of ice cream in the world but the gelato in the USA are only 900 against the 36,000 in Italy.

The undisputed superior quality of artisan gelato and Made in Italy on the ice cream did the rest. Gelato is not a simple product to be consumed, but a real all-round experience, entrepreneurial, artisanal, sensorial, social and emotional.

Although Stefano Versace Gelato is becoming an increasingly strong Group, also demonstrated by the acquisition in 2018 of the competitor Bertoni Gelato, it certainly cannot escape the consequences of the current global economic crisis. However, SVG has chosen not to stop, but to invest in strategic communication. And to do this, he chose the Italian Venetia Communication.

Stefano Versace and Venetia Communication: a common vision

Venetia’s business model has proven itself to the international public for what it is: the perfect tool for the success of a brand. This is undoubtedly the main reason for the decision of the Versace ice cream shops. But also the constant collaboration with well-known and prestigious brands such as, just to name a few, Lamborghini, Ferrari, Monaco Brands, SBM and Northrop & Johnson, has certainly played its part.

As always, the union of intentions is fundamental. Stefano Versace and I in fact share a common vision: the pursuit of happiness is the indispensable element that determines the fate of a brand. The creative strategy of Venetia Communication will be built around this thought. Which will be conceived in Veneto to reach the United States and spread worldwide.

 

Stefano Cigana

Stefano Versace Gelato
Tik Tok

Attention is a battleground where Tik Tok has surpassed everyone

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Why does Tik Tok work better than other social networks?

The attention market is now a real battlefield. Because? Attention is an immaterial asset of enormous importance but increasingly rare. In this panorama TikTok has surpassed the other social networks.

Do you know why it works best?
First of all, the posts are at 100% of the screen, while the content in the other social networks is only at 50%, thus leaving us time to distract ourselves with the next image. This process also happens in the stories for that we are more inclined to look at those rather than the Instagram feed or the Facebook Home.

We can therefore say that TikTok is the first and only social network created with the aim of keeping and channeling your attention, a bit like a drug. Obviously, the target audience is 13 to 16 years old because they do not have the emotional strength to respond to the stimuli of novelty, fear, envy. All this because at that age you have not yet developed an emotional wisdom that allows you to dissociate yourself from these stimuli.

Tik Tok is considered by experts to be a real drug, worse than heroin because its algorithm will increasingly be able to influence the masses of young people who will then grow under the influence of great world powers such as China.

Find out more about the success of Tik Tok >

Stefano Cigana