{"id":2992,"date":"2020-11-06T14:13:14","date_gmt":"2020-11-06T13:13:14","guid":{"rendered":"https:\/\/www.stefanocigana.com\/?p=2992"},"modified":"2020-12-03T10:57:13","modified_gmt":"2020-12-03T09:57:13","slug":"automobili-lamborghini-debuts-on-tiktok-to-involve-generation-z","status":"publish","type":"post","link":"https:\/\/www.stefanocigana.com\/index.php\/2020\/11\/06\/automobili-lamborghini-debuts-on-tiktok-to-involve-generation-z\/?lang=en","title":{"rendered":"Automobili Lamborghini debuts on TikTok to involve Generation Z"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2992\" class=\"elementor elementor-2992 elementor-2991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-901ea93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901ea93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61e5659\" data-id=\"61e5659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9418ec elementor-widget elementor-widget-spacer\" data-id=\"a9418ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67869e2 elementor-widget elementor-widget-heading\" data-id=\"67869e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf659c elementor-widget elementor-widget-text-editor\" data-id=\"ebf659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account.<\/p>\n<p>The profile is: <a href=\"https:\/\/www.tiktok.com\/@lamborghiniofficial?_d=secCgsIARCbDRgBIAMoARI%2BCjw%2BiMa1AmJdKWKYRGuTFqrIyPtxrCQAsKntvjnLo3rxKiu9lIyaHkDzOeTai0ODXHl2OTBRUeyAN1C5cfgaAA%3D%3D&amp;language=it&amp;sec_uid=MS4wLjABAAAAmQGhorw4-Ad90xHWoXyuOj1tbme1Y7tVsLSvW92VVO4x_n7gQfr4kWu6aVqLT25p&amp;share_author_id=6888576957907649537&amp;share_link_id=9EEF4373-8F96-4680-9D45-8BD02B292A48&amp;tt_from=copy&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;source=h5_m\" target=\"_blank\" rel=\"noopener\"><strong>@lamborghiniofficial<\/strong><\/a><\/p>\n<p>With its entry on Tik Tok, the Casa del Toro aims to involve the very young audience by telling the brand in a fun way and creating a new kind of entertainment. A more &#8220;fun&#8221; vision and experience while always remaining consistent with the unmistakable values of innovation and elegance of the Sant\u2019Agata brand.<\/p>\n<p>Just to get an idea of the potential and impact on the brand&#8217;s experience, with the first video published Lamborghini reached <strong>3 million views in 2 days<\/strong> with an exciting 27% engagement rate.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75adb02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75adb02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73782ae\" data-id=\"73782ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a6e34 elementor-widget elementor-widget-image\" data-id=\"63a6e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.stefanocigana.com\/wp-content\/uploads\/elementor\/thumbs\/lamborghini-tik-tok-1-oy0mrik81a54d52o4mm5ztfyp3rbkblrd35jkgiepo.jpg\" title=\"lamborghini-tik-tok (1)\" alt=\"lamborghini-tik-tok (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbdaae elementor-widget elementor-widget-text-editor\" data-id=\"ddbdaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lamborghini debuts on TikTok: this is the last stage of a highly successful <strong>social strategy.<\/strong> This project has led the supersport company to constantly increase its followers on the various platforms where it is present.<\/p>\n<h2>A winning social strategy<\/h2>\n<p>The main social network for its target audience is <strong>Instagram<\/strong>, where in just one year the <a href=\"https:\/\/www.instagram.com\/lamborghini\/\" target=\"_blank\" rel=\"noopener\"><strong>@lamborghini<\/strong><\/a> account has grown from 23 to 28 million followers. These numbers place the Casa del Toro in first place in the ranking of the most loved luxury supersport brands on Instagram.<\/p>\n<p>There has also been a great increase on <strong>YouTube<\/strong>, from 1.1 million fans to 1.6 million today. On <strong>Facebook<\/strong>, 12.9 million fans follow Lamborghini, a number that confirms the company&#8217;s commitment to this type of communication.<\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/@lamborghiniofficial\/video\/6889487027444894978?_d=secCgsIARCbDRgBIAMoARI%2BCjw%2BiMa1AmJdKWKYRGuTFqrIyPtxrCQAsKntvjnLo3rxKiu9lIyaHkDzOeTai0ODXHl2OTBRUeyAN1C5cfgaAA%3D%3D&amp;language=it&amp;sec_uid=MS4wLjABAAAAmQGhorw4-Ad90xHWoXyuOj1tbme1Y7tVsLSvW92VVO4x_n7gQfr4kWu6aVqLT25p&amp;share_author_id=6888576957907649537&amp;share_link_id=9EEF4373-8F96-4680-9D45-8BD02B292A48&amp;tt_from=copy&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;source=h5_m\" target=\"_blank\" rel=\"noopener\"><strong>Watch the latest Lamborghini Halloween video on TikTok &gt;<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Stefano Cigana<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8d4ef elementor-widget elementor-widget-image\" data-id=\"7b8d4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"414\" height=\"705\" src=\"https:\/\/www.stefanocigana.com\/wp-content\/uploads\/2020\/11\/lamborghini-tik-tok-2-414x705.jpg\" class=\"attachment-masonry size-masonry wp-image-2988\" alt=\"\" srcset=\"https:\/\/www.stefanocigana.com\/wp-content\/uploads\/2020\/11\/lamborghini-tik-tok-2-414x705.jpg 414w, https:\/\/www.stefanocigana.com\/wp-content\/uploads\/2020\/11\/lamborghini-tik-tok-2-176x300.jpg 176w, https:\/\/www.stefanocigana.com\/wp-content\/uploads\/2020\/11\/lamborghini-tik-tok-2-601x1024.jpg 601w, https:\/\/www.stefanocigana.com\/wp-content\/uploads\/2020\/11\/lamborghini-tik-tok-2.jpg 768w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise. Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,135,7],"tags":[143,147,201,127,153,128],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-lamborghini-en","category-uncategorized","tag-automobili-lamborghini-en","tag-communication-en","tag-social-media-en","tag-stefano-cigana-en","tag-tik-tok-en","tag-venetia-communication-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamborghini debuts on TikTok to involve Generation Z<\/title>\n<meta name=\"description\" content=\"Lamborghini debuts on TikTok: only the last stage of a winning communication strategy that continues to record increasing numbers.\" \/>\n<meta name=\"robots\" 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