{"id":2991,"date":"2020-11-06T13:50:25","date_gmt":"2020-11-06T12:50:25","guid":{"rendered":"https:\/\/www.stefanocigana.com\/?p=2991"},"modified":"2020-12-03T10:48:55","modified_gmt":"2020-12-03T09:48:55","slug":"automobili-lamborghini-debutta-su-tiktok-per-coinvolgere-la-generazione-z","status":"publish","type":"post","link":"https:\/\/www.stefanocigana.com\/index.php\/2020\/11\/06\/automobili-lamborghini-debutta-su-tiktok-per-coinvolgere-la-generazione-z\/","title":{"rendered":"Automobili Lamborghini debutta su TikTok per coinvolgere la Generazione Z"},"content":{"rendered":"\t\t
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@lamborghiniofficial su Tik Tok \u00e8 solo l\u2019ultima tappa di una strategia di comunicazione vincente che continua a registrare numeri in aumento.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automobili Lamborghini debutta su Tik Tok. Diventa cos\u00ec la 1\u00b0 casa automobilistica nel settore delle supersportive di lusso ad entrare con un account ufficiale nella celebre piattaforma social del momento.<\/p>\n

Il profilo \u00e8: @lamborghiniofficial<\/strong><\/a><\/p>\n

Con l\u2019ingresso su Tik Tok la Casa del Toro mira a coinvolgere il pubblico dei giovanissimi raccontando il brand in modo divertente e creando un nuovo genere di intrattenimento. Una visione ed esperienza pi\u00f9 \u201cfun\u201d rimanendo sempre coerenti con i valori inconfondibili di innovazione ed eleganza del marchio di Sant\u2019Agata.<\/p>\n

Solo per farsi un\u2019idea del potenziale e della ricaduta sull\u2019experience del brand, con il primo video pubblicato Lamborghini ha raggiunto ben 3 milioni di visualizzazioni<\/strong> in 2 giorni<\/strong> con un entusiasmante tasso di engagement del 27%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lamborghini debutta su Tik Tok: \u00e8 questa l\u2019ultima tappa di una strategia social<\/strong> di grande successo. Tale progetto ha portato l\u2019azienda di supersportive ad incrementare costantemente i suoi followers sulle diverse piattaforme dove \u00e8 presente.<\/p>

Una strategia social vincente<\/h2>

Il social network principale per il suo target di riferimento \u00e8 Instagram<\/strong>, dove in un solo anno l\u2019account @lamborghini<\/strong><\/a> \u00e8 passato da 23 a 28 milioni di followers. Questi numeri posizionano la Casa del Toro al primo posto nella classifica dei brand di supersportive di lusso pi\u00f9 amati di Instagram.<\/p>

Anche su YouTube<\/strong> c\u2019\u00e8 stato un ottimo aumento, da 1,1 milioni di fan agli 1,6 attuali. Su Facebook<\/strong> gli appassionati che seguono Lamborghini sono 12,9 Milioni, numero che conferma l\u2019impegno dell\u2019azienda in questo tipo di comunicazione.<\/p>

Guarda l’ultimo video Lamborghini di Halloween su TikTok ><\/strong><\/a><\/p>

\u00a0<\/p>

Stefano Cigana<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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@lamborghiniofficial su Tik Tok \u00e8 solo l\u2019ultima tappa di una strategia di comunicazione vincente che continua a registrare numeri in aumento. Automobili Lamborghini debutta su Tik Tok. Diventa cos\u00ec la 1\u00b0 casa automobilistica nel settore delle supersportive di lusso ad entrare con un account ufficiale nella celebre piattaforma social del momento. Il profilo \u00e8: @lamborghiniofficial […]<\/p>\n","protected":false},"author":1,"featured_media":2989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,100],"tags":[111,95,200,13,101,15],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-lamborghini","tag-automobili-lamborghini","tag-communication","tag-social-media","tag-stefano-cigana","tag-tik-tok","tag-venetia-communication"],"yoast_head":"\nLamborghini debutta su Tik Tok per coinvolgere la generazione Z<\/title>\n<meta name=\"description\" content=\"Lamborghini debutta su Tik Tok: solo l\u2019ultima tappa di una strategia di comunicazione vincente che continua a registrare numeri in aumento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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