{"id":2220,"date":"2020-10-08T12:34:55","date_gmt":"2020-10-08T10:34:55","guid":{"rendered":"https:\/\/www.stefanocigana.com\/?p=2220"},"modified":"2020-12-04T11:45:49","modified_gmt":"2020-12-04T10:45:49","slug":"nasce-la-linea-di-cosmesi-marilyn-monroe","status":"publish","type":"post","link":"https:\/\/www.stefanocigana.com\/index.php\/2020\/10\/08\/nasce-la-linea-di-cosmesi-marilyn-monroe\/","title":{"rendered":"NASCE LA LINEA DI COSMESI MARILYN MONROE"},"content":{"rendered":"\t\t
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Chi \u00e8 Lorenzo Riva, l\u2019imprenditore che ha acquisito la licenza d\u2019uso del marchio Marilyn Monroe.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Capelli biondo platino, pelle bianca lunare, labbra rosse ed eyeliner nero e melanconico per uno sguardo felino. \u00c8 questo l\u2019inconfondibile look firma dall\u2019intramontabile star hollywoodiana Marilyn Monroe<\/strong>. La diva americana oltre ad essere considerata tra le donne pi\u00f9 belle di sempre, \u00e8 stata anche cantante, modella e iconica attrice nel mondo del cinema. Marilyn, simbolo di stile immortale, \u00e8 tutt\u2019ora un punto di riferimento nel settore della bellezza. Per questo nasce la linea di cosmesi Marilyn Monroe<\/b><\/a>.<\/p>\n

Linea di cosmesi Marilyn Monroe: l’operazione di Lorenzo Riva<\/h2>\n

Un imprenditore italiano ha infatti deciso di rendere questo sogno alla portata di tutte. Lorenzo Riva<\/strong>, fondatore e CEO del brand cosmetico LR Wonder<\/strong>, ha acquisito la licenza d\u2019uso per l\u2019Italia e nell\u2019ambito make-up, del marchio Marylin Monroe. Che dal 2019 fa parte del portfolio di gestione della societ\u00e0 americana di investimenti BlackRock<\/strong>.<\/p>\n

Un\u2019operazione molto importante che conferma ed eleva ulteriormente la crescita che LR Wonder Company ha cominciato nel 2012. Da allora l\u2019azienda milanese ha stupito tutti con prodotti di skincare al veleno di vipera, alla bava di lumaca, alla placenta vegetale, all\u2019oro 24 carati o al caviale, diventando subito in voga tra le star.<\/p>\n

Lorenzo Riva, che oltre ad essere imprenditore \u00e8 anche collezionista di memorabilia del cinema hollywoodiano, si \u00e8 lasciato ispirare dalla frase di Marilyn \u201cSiamo tutte stelle e meritiamo di brillare\u201d. Rendendola il claim della nuova collezione.<\/p>\n

La linea di make-up dedicata alla diva si baser\u00e0 su pochi pezzi ma iconici<\/strong>. \u00c8 inoltre dermatologicamente testata; priva di oli minerali, sls, sles e parabeni; testata nichel, piombo, cromo, mercurio; con contenuto vegano, non testata su animali e made in Italy al 100%.<\/p>\n

Il potere del licensing<\/h2>\n

Questa licenza punta a rafforzare LR Wonder nel mondo beauty sino a creare una vera e propria realt\u00e0 imprenditoriale a tutto tondo nel settore della cosmetica. L\u2019obiettivo \u00e8 quello di raggiungere 16 milioni di euro<\/strong> di fatturato entro il 2022 attraverso i valori e gli ideali che il marchio Marilyn Monroe porta con s\u00e9. <\/p>\n

Il licensing<\/strong> \u00e8 ormai diventato un importantissimo e strategico strumento per far ottenere a un brand risultati altrimenti difficilmente immaginabili.<\/p>\n

Sono molto contento e orgoglioso di poter condividere visioni comuni con un imprenditore come Lorenzo Riva e di trovarmi, in progetti di questo tipo, sulla stessa sua linea. Venetia Communication<\/strong> sar\u00e0 tra i media partner di questo progetto promuovendo ogni sua evoluzione.<\/p>\n

Stefano Cigana<\/strong><\/b><\/p>\n

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Chi \u00e8 Lorenzo Riva, l\u2019imprenditore che ha acquisito la licenza d\u2019uso del marchio Marilyn Monroe. Capelli biondo platino, pelle bianca lunare, labbra rosse ed eyeliner nero e melanconico per uno sguardo felino. \u00c8 questo l\u2019inconfondibile look firma dall\u2019intramontabile star hollywoodiana Marilyn Monroe. La diva americana oltre ad essere considerata tra le donne pi\u00f9 belle di […]<\/p>\n","protected":false},"author":1,"featured_media":2218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[115,114,116,13,15],"class_list":["post-2220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cosmesi","tag-lorenzo-riva","tag-marilyn-monroe","tag-stefano-cigana","tag-venetia-communication"],"yoast_head":"\nNASCE LA LINEA DI COSMESI MARILYN MONROE - Stefano Cigana<\/title>\n<meta name=\"description\" content=\"Linea di cosmesi Marilyn Monroe. 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